The presentation talks about the proactive steps that the marketing team should take during Economic Lockdown. It highlights about the basic steps that needs to be taken for stakeholders engagement with the company through marketing activities
2. Social Media Post
• The marketing department should post about the
product features, company benefits, outreach
• Any social activity by the company must be comm
unicated on the platform
• No aggressive marketing should be made
3. Email marketing
• Email campaigns should be targeted towards the benefits
on usability
• Commercials should not be discussed
• No discounts and no offers
• Campaigns should be reduced by 75% as the audience
gets frustrated
4. Email reply’s
• Active email reply should be made as it ensures that
company is in-line with the situations
• Any delay in communications should be informed to
the stakeholders with a sense of apology
5. Get connected
Get connected to more and more potential customers which can
help you generate leads for the sales via social media platforms