Sitra Webinar 20 October 2020: Sneak peek 2: ihan.fi – success stories from business pilots Jaana Sinipuro, Sitra Miika Wires, The Finnish Tax Administration Franck Mertens, The Finnish Patent and Registration Office Juhani Luoma-Kyyny, Sitra Pirkka Frosti, Digital Living Henna Suomi, Digital Living

1. Sneak peek 2: ihan.fi
Success stories from business pilots
- Check out the site www.ihan.fi
- Use #fairdataeconomy and #IHAN
in social media
- Tune in: what got you interested in ihan.fi?
Share your views in Teams chat!
- Get yourself a cup of coffee J
Hi all fair data economy enthusiasts!
We will start at 13:00 CEST/14:00 EEST.
Meanwhile…

2. WELCOME! A BIT OF HOUSEKEEPING FIRST
o Please write your full name as your participant name
o Participant videos are turned off and microphones are muted by default
o Please give your comments and ask questions in the chat,
they will be addressed in the Q&A part
o The session will be recorded, the presented slides will be uploaded to Slideshare and
your questions will be added to ihan.fi FAQ site. All links will be shared.
o Sit back and enjoy!

3. ON STAGE TODAY
Jaana Sinipuro
Project Director
Sitra
Anna Pulli
Assistant
Sitra
Katri Korhonen
Specialist
Sitra
Juhani Luoma-Kyyny
Senior Lead
Sitra
Pirkka Frosti
CEO, Founder
Digital Living
Henna Suomi
Production Lead
Digital Living
Miika Wires
Senior Advisor
The Finnish Tax Administration
Franck Mertens
Project Director
The Finnish Patent and
Registration Office

4. AGENDA: 13-14:30 CEST / 14-15:30 EEST

5. Welcome & latest testbed news
Sneak peek 2: ihan.fi - success stories from business pilots
Jaana Sinipuro, Project Director, Sitra
@jsinipuro

6. The part of the economy that focuses
on creating services and data-based
products in an ethical manner.
Fairness means that the rights of
individuals are protected and the
needs of all stakeholders are
taken into account in a data economy
Data Ethics
MyData
CorporateSustainability
Privacy and
Digital Rights
A European strategy for dataData Sovereignty

7. Digital literacy at all levels
Rein in technology causing misery for
individuals - Digital rights are Human Rights
Act fast!
Learnings from European financial and
telecom markets suggest focus on following
topics*
- Accumulation and use of data assets
- Services
- Legislative actions
- Self-regulation and standards
- Implementation of the supervision
UNDERSTANDING
Source: Sitra Working paper
”The Future of The European Data Economy at Stake”, 1.10.2020

8. A more holistic view of EU wide data governance
is needed for pooling the resources
Focus on data sovereignty and soft
infrastructures
- It is essential that people and organisations have
functional control of their data and are easily able to
reuse that data.
- Rulebook templates
Cross-sectoral data sharing
- Key for innovative services.
- Start with the soft infrastructure and move towards
sector-specific agreements *
Sustainable and responsible use of data
- Corporate Digital Responsibility
INNOVATIONS
* Source: Innopay paper “Data sovereignty and soft infrastructure:
key enablers of the European data economy”, 30.09.2020

9. Towards European data spaces
Rich pool of data
(varying degree
of accessibility)
Free flow of data
across sectors and
countries
Full respect
of GDPR
Horizontal framework
for data governance
and data access
• Technical tools for data pooling and sharing
• Standards & interoperability
(technical, semantic)
• Sectoral Data Governance (contracts, licenses,
access rights, usage rights)
• IT capacity, including cloud storage,
processing and services
Services
Collecting, combining, enriching and refining data into information and insights
Cross-sectoral Personal Data Space
Health Industrial
&
Manufac-
turing
Agriculture Finance Mobility Green
Deal
Energy Public
Adminis-
tration
Skills
Health Data
2030

10. Joint Action Towards
European Health Data
Space
Project Coordinator: Sitra, Finland
Project Acronym: TEHDAS
Starting Date: 01/02/2021 (estimated)
Project Duration: 30 months
Participants: 26 - 22 MS, 4 other countries
Co-funding: 3rd EU Health Programme
(2014-2020)
Budget: €4.16 mill.
EU €2.5 mill. + MS €1.66 mill.
26 Participant Countries
October 2020
Themes:
Data Governance
Guidelines on R&DI and ELSI evaluations
Data Quality framework
Interoperability guidelines
Economics models

11. IHAN Testbed Roadmap
2021 2022 2023 2024
MAIN CAPABILITIES, UNIVERSAL TECHNOLOGY AND CONCEPT BUILT
FIRST
START COMMERCIALIZATION + GOVERNMENTAL ADAPTATION
EUROPEAN WIDE ADAPTION
SCALE UP
DISSEMINATION
COMMERCIALIZATION
Digital trust
in sharing
Data commerce
(markets)Data sharing
(interoperability)
Other nexuses
Scalability
AI / intelligent data
markets Global community
Scalability
Usability
Standardization
Beta GA Global internet
Global marketing
Business
tooling
CAPABILITIES STAGE SCALING STAGE

12. Fair Data Economy 2021 - 2024

13. sitra.fi | seuraavaerä.fi
@sitrafund

14. Allow new companies to be born in Finland. Even
speed it up. Digitally.
Proof of Concept: digital fast track to Finland
- why we did this
Sitra Sneek Peak II, IHAN Testbed 20.10.2020
Miika Wires, Finnish Tax Administration

15. Vero´s vision
The Finnish Tax Administration is one of
the forerunners of digital economy.
Taxpayers do not have to concern
themselves with taxes, because tax is
collected at the same time as the taxable
event takes place.

16. Vero´s goals
Our strategic objectives are:
• ensuring tax revenue
• fair tax assessment
• positive taxpayer experience
In thís PoC our objectives were:
• getting new taxpayers to Finland,
• by offering world class customer
experience,
• with less money,
• on high level of compliance.

17. Setting up a company
in Finland - current situation
If you´d like to set up a company in
Finland but cannot digitally identify
yourself, e.g. by using Finnish bank
authentication, it´s better to reserve
handful of strong relax medication
• Slow paper procedure
• No digital data sharing
• Manual process with little possibilities
for automating anything
• Level of assurance is very low
• Poor customer experience

18. In the PoC
we started to
convert
these
manual
steps into a
digital

19. Our story needed this PoC
1. We needed to prove that the old and rusty
process is possible to replace with a modern
digitalized system where one could share data
real-time between different organisations
2. Enables high level of automatization
3. User friendly interface and streamlined process
à which we tested
4. Contribute the development of digital identity
5. Build up and enforce the ecosystem in "No
one´s land"

20. Thank you!
谢谢
MIIKA WIRES
miika.wires@vero.fi

21. Business's digital economy
Sneak peek 2: ihan.fi
20.10.2020
Franck Mertens

22. 22
Programme of Prime Minister
Sanna Marin’s Government
2019;
- “Data sharing between
companies and
entrepreneurs within
ecosystems will be
promoted.”
- “The use of e-invoices and
receipts will be widely
adopted to drive the real-
time economy.”
The Nordic Prime Ministers’
ambition:
Making the Nordic region the
most integrated region in the
world
“Our focus is to make life
simpler for companies; to
promote the digitalisation,
facilitate the movement of
electronic documents and the
day-to-day financial
management.”

23. The two million small and medium-sized enterprises (SMEs) in the Nordic region
comprise more than 90 percent of our businesses. The SMEs thus form cornerstones in
our societies and for our future welfare.
The vision of Nordic Smart Government is to create value for these SMEs by making real-
time business data accessible and usable for innovation and growth.
By 2027, with new products and optimised services based on real-time business data,
the potential value across the Nordics is estimated to be around 14 billion EUR annually
(EY 2017)

24. Digital
Business
Documents
Open Accounting
Sharing
Bookkeeping Data
Digital
Product
Information
Born
Digitally
Simplified
Reporting
24
Reliability and
Data Quality
Six solutions to support the Vision of NSG

25. Benefits for Businesses
• Less manual typing and a higher degree of automation
• Higher data quality overall, better control of errors and changes in ordering
and procurement processes
• Real-time overview of business profitability, cash flow, and product stock
• Simplified reporting and sharing of data with e.g. creditors
• Customised services for e.g. industry-specific needs and credit assessments
• Traceability of products and materials is enabled (e.g. chemicals, waste)
Benefits for business system vendors
• An expanded market where more SMEs would use business systems
• Business system vendors act as key players in the automation of
government reporting. Stable regulation for reporting directly from
business systems means less risk and a predictable future.
• With better interoperability between business systems and value-added
services, the SMEs get a wider range of data-driven services available. Each
business system can thereby cater to the needs of different types of SMEs
Benefits for service providers in the financial sector
• With structured data, banks will be able to better assess their SME customers'
credit risk in a simple and fast way. This way, banks can provide more accurate
financing and reduced costs of loans for business customers
• Insights into real-time transactional data enables credit institutions to assess
the risk of an SME that relates to its network of customers and suppliers.
• Costly and mandatory know-your-customer assessments may in part be
handled using the same interfaces for accessing data as used in credit risk
assessments
Benefits for government authorities
• The process of obtaining business data is simplified by enabling reporting
directly from the business systems
• Compliance by design will increase correct and timely reporting
• Secure chains of real-time structured business data makes it possible to
increase process automation and decrease manual errors
• Market developments can be monitored in real-time by authorities, and new
data-driven policy can be developed in response to crises as they unfold
Other societal benefits include
• When it becomes less costly to provide credit to the SMEs, financing will
increase and pricing of credits will become realistic as risk assessments are
better. The increased liquidity stimulates the economy of the Nordics
• With further Nordic integration it becomes easier to trade across the region,
which benefits the Nordic societies at large
Benefits - for many Stakeholders
25

26. www.prh.fi
Sörnäisten rantatie 13 C, Helsinki
Mailing address: FI-00091 PRH, Finland
Customer Service: +358 29 509 5050 • Exchange: +358 29 509 5000

27. Trialling things out in practice –
introduction and demo
14:30-14:50
Pirkka Frosti, CEO & Founder, Digital Living (15 min)
Henna Suomi, Production Lead, Digital Living (10 min)

28. Fast Track to Finland – Data economy
infrastructure for companies
+240€
Salaries paid
Data driven
company
services
Establish a
digital
company

29. Prove that we can create a Real Time Economy
infrastructure for the European company data
Fast experimentation on the IHAN Testbed
Using open data economy standards and the Testbed

30. Automating the public and private company
services with clear impact in Finland alone:
Annual savings from access to data:
• Accounting and inventory management 25-40 M €
• Marketing, business and product information management
over 2Bn €
• Banking and finance 160-175 Million €
• Market liquidity EUR 1,5-2 Bn €
• eInvoicing alone would yield over 2Bn € efficiency gains
* Source: Nordic Smart Government

31. Ownership data in Finland alone – a 350 million
euro opportunity for the market
* Source: RTECO / DEEP projects 2017
Tied capital in the national corporate assets:
• 261 000 limited liability companies in Finland (in total 617 000 businesses)
• Financial instrument market about 600 EUR billion
• Corporate debt 185 EUR billion
• Non-listed shares 168 EUR billion (listed shares 127 EUR billion)
• Short-term receivables 58 EUR billion
• Bonds 26 EUR billion
• Annual corporate loan market 22 EUR billion
• Corporate bonds 2,6 EUR billion
• Finnvera 1 EUR billion
• Venture capital 575 EUR million
• IPO 104 EUR million, and crowd funding 18 € million
• 57 000 companies in middle of generation change
• Cost savings from automating financing processes for the financial sector (7% increase in efficiency):
350 – 500 EUR million /annum

32. The data is there but it is stuck in silos
• Zero interoperability between services
• Lack of trust and consent to share the data
• No standards for APIs and data
• Lack of real world services for companies
• Lack of automation for economy
• Public and private
• The Real Time Economy Vision stays on paper

33. Using IHAN we can create a Nordic Data Sharing Nexus for
company data
Public data
Private
data
Company data
sharing network
Data economy
standards
Internet Digital
company
New data
driven
services
Company data
rulebook
Consent
Tax
Business
register
Accounting
& auditing
Banking &
finance
Insurance &
health
B2B
services
Ownership
Assets
Accounting
Operations
Markets
Permits
Compliance
Taxation
Register
extracts
Rating

34. Interoperability for data with universal identifiers, digital
identities and open standards
Digital
identities and
identity
standards
Company
representatives
Share series
Non-listed
company
Natural persons are behind all companies in
the end from board members to beneficial
owners
Assets and products must have a digital
identity and universal identifiers too
Testbed provides:
- Trusted digital person identities with SisuID
- graph network to model the digital
company identities with Lifeengine
CEO
O
wner

35. Automation of Trust for company data sharing with trusted
identities and consent
Consent for
decentralized
data products
Company
representatives
Share series
Non-listed
company
CEO
O
wner
Bank API
Business
register API
Can I share this?
Yes! Loan
approved
• Data
product
network
• Consent
gateways

36. Productization and harmonization of data with data product
standards
API
API
API
API
XML
XBRL
JSON PDF
0.20€ /
month
• Data product
standards
• Productizers and
product gateway

37. Fair legal framework for decentralized data sharing with rulebook
Network
participants
Company data
sharing network
Tax
Accounting
& auditing
B2B
services
Banks
Company
FAIR DATA RULEBOOK
FOR YOUR NETWORK
Legal and
ethical
framework
• Testbed rulebook
(October)

38. New data driven services for companies and service providers
powered by shared data
Build digital company services with all
the data from your network:
- Real Time Accounting
- Automated tax reporting
- Instant loan provisioning and
collateral valuation
- 360´ views for the financier
- Personalized wealth management
- Virtual banking services and
multichannel offering outside of
netbanks
• Developer tools, APIs and guides

39. Fast experimentation
August - October
+240€
-12,40€
VAT 24%
-11,23€
Certified
Taxes ok
Insured Loan
approved
+3400 € loan
approved
Company
value +51%
Salaries paid

40. • Create a demo of the company data sharing network
• Use case: Establish a customership with an accounting company
without paper – with public and private data online
• Real public data from the PRH business register
• PRH productizer on prh.fi
• Business register extracts data product
• Private data from the ownership register
• MyBis productizer
• List of owners data product
• 2 digital companies with digital company identities
• Company App to consent the data sharing
• Accounting company app to see the shared data
• Architecture and first standards
• PROVE THAT DIGITAL COMPANIES CAN SAFELY SHARE ANY
ONLINE DATA WITH PRIVATE AND PUBLIC SERVICES

41. Demo time
Show me!

43. In this proof-of-concept case we have proved that on the
IHAN testbed we can
1. Build interoperable applications that are based on trusted
person identity
2. Standardize and use data in practice to serve the needs
of small companies with both public and private data
3. Share those standardized data products in a controlled
manner by a company executives and only for the relevant
public or private stakeholders
We can build all these with the existing technologies
- we just need to use them smartly!
What you will see today?

44. Open API Wealth registry API
Basic company info Shareholder list
Productized APIs
Testbed
capabilties
Interoperable
applications
Product
gateway
Accounting UIFounder UI
Identity
network
ConsentAuthentication

45. • end-to-end capabilities of secure and trusted data
• power of harmonising and productizing any data online
• capability to make siloed data meet
• user centric and company centric control over all data
What you just saw…
What kind of a data sharing ecosystem would
you create?
P.S If you are interested how the SISUID enrollment works you can
refer to
https://www.youtube.com/watch?v=gAxYgh4GR8g

46. Testbed development stages
Pre-alpha Alpha Pre-Beta/Beta
2020 May 2020 June - Dec 2021 H1
• Marketing use
• Proof of
Concept
• We develop
• Invite only pilots
• Solid minimum
package
• 3rd party
developers
• Public release
• Anybody can
develop and use
with minimum
capabilities
• Ready to be
scaled to
production
• Components work
• Demos can be built
• Novelty value proven
• Enough to convince
pilot companies
• Best effort SLA
• Integrated as one
service
under ihan.fi
• Enough to build first
actual 3rd
party solutions
• Can be marketed for
real users
• Best effort SLA
• First solid version of
the Testbed
• Key concepts all
present (market place
etc)
• Can be marketed as
true testbed
• Proper SLA
GA
2021/2022 H1
• Solid and stable
service with
monitoring, self
service tools,
support etc
• Version
management etc.
all aboard!
• First production grade
version of the Testbed
• Scalable
• Data markets ver 1.0
• Guaranteed SLA
to the moon
Preparation stage

47. IHAN testbed - What’s next?
• IHAN pilot project results mapping against the Blueprint
• creation of Blueprint backlog
• technical integration of selected pilots into the IHAN testbed
“ on-going “

48. pilot projects?
• “sales pipeline” will be set up during 2020
• Other commercial pilots ongoing and preparation at the
moment on the Testbed
• Banking and manufacturing
• More cases with authorities
• ihan.fi rulebook implemented
• basic rules
• ihan.fi offered by Sitra without charge
• success stories communicated together

49. enroll
auth
consent
Data discovery
Release?
!
!
!
Nice! But
show me!
DEMO TIME

50. In this proof-of-concept case we have proved that on the IHAN testbed
we can
1. build interoperable applications that are based on trusted person
identities
2. standardize and link data in practice to serve the needs of small
companies with both public and private data
3. share these standardized data products in a controlled manner by
company executives and only for the relevant public or private
sector stakeholders
We can build all these with the existing technologies
- we just need to use them smartly!
What you will see today?

51. Open API Wealth registry API
Company basic info Shareholders list
Productized APIs
Testbed
capabilties
Interoperable
applications
Product
gateway
Accounting UIFounder UI
Identity
network
ConsentAuthentication

52. • end-to-end capabilities of secure and trusted data
• power of harmonising and productizing any data online
• capability to make siloed data meet
• company centric control over data with consents
What you just saw…
What kind of a data sharing ecosystem would you create for trying these
out yourself?
P.S If you are interested how the SISUID enrollment works you can refer to
https://www.youtube.com/watch?v=gAxYgh4GR8g
As an inspiration for the previous IHAN experimentations and the well-being
application already built on the IHAN testbed you can go to
https://applications.ihan.fi/

53. QUESTIONS & ANSWERS
You are welcome to share your thoughts, comments and
questions in the chat!

54. THANKS FOR JOINING!
ihan.fi