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UXCON16 / Design for Corporate Transformation / Luca Mascaro

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Speech by Luca Mascaro from Sketchin at "UXCON16 - The Future of Business" held in Brescia, October 30th 2016.

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UXCON16 / Design for Corporate Transformation / Luca Mascaro

  1. 1. Design for corporate transformation
  2. 2. Future market Human expectations Technological opportunities Corporate transformation Past Now Soon Tomorrow Future ARTIFICIAL INTELLIGENCE WEB MOBILE SMAC ROBOTICS
  3. 3. Future market Human expectations Technological opportunities Corporate transformation Opportunity space ARTIFICIAL INTELLIGENCE WEB MOBILE SMAC ROBOTICS
  4. 4. Disruptors are shaping our future daily experiences within the 4th industrial revolution
  5. 5. CHANGE AS CUSTOMERS EXPERIENCE Servification
  6. 6. CHANGE AS WORKER EXPERIENCE Flexapreneurship
  7. 7. CHANGE AS HUMAN EXPERIENCE IA
 collaboration
  8. 8. In the next 5 year all organisations need to completely reshape theirselves in order to fit people expectations and being competitive.
  9. 9. Market segments LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
  10. 10. Players on the market LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
  11. 11. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS Value per customer
  12. 12. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS Business strategy Disrupt existing markets Build exponential organizations Try to transform their business Try to survive
  13. 13. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS Business strategy Build exponential organizations Try to transform their business Try to survive Disrupt existing markets
  14. 14. HOW TO MOVE IN THIS SPACE The transformation challenge
  15. 15. HUMAN EXPERIENCE PRODUCTS & SERVICES PLATFORMS PROCESSES & ORGANIZATION TOOLS HUMAN EXPERIENCE TRASFORMING from human to human by technology
  16. 16. OUR VISION AS DESIGNERS build a future where people live experiences over their expectations
  17. 17. Understand Co-Design Empower The role of a design within transformation
  18. 18. 5 big transformation challenges for design
  19. 19. 1. Support the implementation of the leaders’ models (culturally first)
  20. 20. 2. Co-create and evolve with customers a new generation of products and services
  21. 21. 3. Reshape the service & organisational model
  22. 22. 4. Enhance the human experience making technology a partner
  23. 23. 5. Prototype, pivot, and scale new phygital technologies in an iterative and unpredicted way
  24. 24. Thank you @lucamascaro www.sketchin.ch

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