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Presentation by Vipin_Gupta
DIGITAL
MARKETING
INSTI
TUTE
SEARCH ENGINE
OPTIMIZATION
SEO stands for Search Engine Optimization, the practice
of optimizing web content to improve visibility on
search engines, drive organic traffic, and increase the
quantity and quality of leads and conversions.
01
Presentation by Vipin_Gupta
On-page SEO refers to the optimization of web pages
and content to improve their visibility and ranking on
search engines. This includes optimizing titles, meta
descriptions, header tags, URL structure, internal
linking, keyword usage, and content quality. Effective
on-page SEO can help improve website traffic,
engagement, and conversions.
02
ON-PAGE SEO
Presentation by Vipin_Gupta
URL STRUCTURE
IMAGE
OPTIMIZATION
TECHNIQUE OF ON PAGE SEO
TITLET TAGS META DESCRIPTION HEADER TAGS
03
Presentation by Vipin_Gupta
CONTENT QUALITY KEYWORD
RESEARCH & USAGE
INTERNAL LINKING
MOBILE
FRIENDLINESS
SITE SPEED USER EXPERIENCE GRAMMAR AND
SPELLING
Off-page SEO refers to activities that are performed outside
of a website to improve its search engine ranking. This
includes building high-quality backlinks, social media
marketing, guest blogging, influencer outreach, and other
strategies aimed at increasing online visibility and brand
awareness.
04
Presentation by Vipin_Gupta
OFF-PAGE SEO
BRAND MENTIONS
VIDEO SUBMISSION
Off-Page SEO Technique
05
Presentation by Vipin_Gupta
BUILDING BACKLINKS SOCIAL MEDIA SHARING
ARTICLE SUBMISSION GUEST BLOGGING
influencer outreach
online directory listings
LOCAL CLASSIFIED F& Q FORUM POSTING BLOG COMMENTING
TECHNICAL SEO
06
Presentation by Vipin_Gupta
Technical SEO techniques are focused on
optimizing the technical aspects of a website
to improve its search engine visibility and
usability.
SCHEMA MARKUP
TECHNIQUE OF TECHNICAL SEO
07
Presentation by Vipin_Gupta
SITE SPEED MOBILE-FRIENDLINESS
XML SITEMAPS, CANONICALIZATION CRAWLABILITY
URL STRUCTURE
SECURITY PROTOCOLS
CONTACT US
08
Presentation by Vipin_Gupta
www.skillcircle.in
skillcircle8129@gmail.com
8182811384
367 KOHAT ENCLAVE PITAMPURA NEW
DELHI 110034
INSTITUTE PROFILE
09
Presentation by Vipin_Gupta
DIGITAL MARKETING
INSTITUTE
YOUR PARAGRAPH TEXT
Presentation by Vipin_Gupta
THANK YOU
10

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Vipin_Gupta's Presentation on SEO Techniques

  • 2. SEARCH ENGINE OPTIMIZATION SEO stands for Search Engine Optimization, the practice of optimizing web content to improve visibility on search engines, drive organic traffic, and increase the quantity and quality of leads and conversions. 01 Presentation by Vipin_Gupta
  • 3. On-page SEO refers to the optimization of web pages and content to improve their visibility and ranking on search engines. This includes optimizing titles, meta descriptions, header tags, URL structure, internal linking, keyword usage, and content quality. Effective on-page SEO can help improve website traffic, engagement, and conversions. 02 ON-PAGE SEO Presentation by Vipin_Gupta
  • 4. URL STRUCTURE IMAGE OPTIMIZATION TECHNIQUE OF ON PAGE SEO TITLET TAGS META DESCRIPTION HEADER TAGS 03 Presentation by Vipin_Gupta CONTENT QUALITY KEYWORD RESEARCH & USAGE INTERNAL LINKING MOBILE FRIENDLINESS SITE SPEED USER EXPERIENCE GRAMMAR AND SPELLING
  • 5. Off-page SEO refers to activities that are performed outside of a website to improve its search engine ranking. This includes building high-quality backlinks, social media marketing, guest blogging, influencer outreach, and other strategies aimed at increasing online visibility and brand awareness. 04 Presentation by Vipin_Gupta OFF-PAGE SEO
  • 6. BRAND MENTIONS VIDEO SUBMISSION Off-Page SEO Technique 05 Presentation by Vipin_Gupta BUILDING BACKLINKS SOCIAL MEDIA SHARING ARTICLE SUBMISSION GUEST BLOGGING influencer outreach online directory listings LOCAL CLASSIFIED F& Q FORUM POSTING BLOG COMMENTING
  • 7. TECHNICAL SEO 06 Presentation by Vipin_Gupta Technical SEO techniques are focused on optimizing the technical aspects of a website to improve its search engine visibility and usability.
  • 8. SCHEMA MARKUP TECHNIQUE OF TECHNICAL SEO 07 Presentation by Vipin_Gupta SITE SPEED MOBILE-FRIENDLINESS XML SITEMAPS, CANONICALIZATION CRAWLABILITY URL STRUCTURE SECURITY PROTOCOLS
  • 9. CONTACT US 08 Presentation by Vipin_Gupta www.skillcircle.in skillcircle8129@gmail.com 8182811384 367 KOHAT ENCLAVE PITAMPURA NEW DELHI 110034
  • 10. INSTITUTE PROFILE 09 Presentation by Vipin_Gupta DIGITAL MARKETING INSTITUTE YOUR PARAGRAPH TEXT