Splish is the first certified "green" salon on the planet. Taking the lead, the founders Matt and Andrea Walsh created a successful pilot location, superior service process in an environmentally and socially responsible hair salon system

1. Investor Presentation
This presentation is prepared for informational purposes only and does not
constitute an offer or solicitation to sell shares or securities in the Company or
any related or associated company. Any such offer or solicitation will be made
only by means of the Company's confidential Offering Memorandum and in
Confidential-All information is proprietary to Splish Salon Systems, Inc. accordance with the terms of all applicable laws.

2. Introducing Splish
Splish is the first certified green salon on the planet. Taking the
lead, the founders Matt and Andrea Walsh created a superior
service process, environmentally friendly and socially responsible
salon system. After developing the pilot facility, solid leadership
team, franchise system, training program, growth model,
expansion and business strategy Splish is poised to enter its
expansion phase.
Splish’s threefold revenue stream—corporate salon revenue,
product sales and franchising—is enhanced by its
environmentally friendly sustainable hair salon business. Splish
uses earth friendly products, responsible construction practices,
recycling and creates green jobs.
Splish: Creating the Blueprint for a Green
and Sustainable Hair Salon Business
Confidential-All information is proprietary to Splish Salon Systems, Inc.

3. Green Movement
According to the 2009 Cone Consumer Environmental
Survey, for all Americans
• 35% have higher interest in the environment
• 35% have higher expectations for companies to make and sell
environmentally responsible products and services
• 70% indicate that they are paying attention to what companies are
doing with regard to the environment
In the US, almost 80 million consumers will seek products
and services from eco-friendly and sustainable businesses
• LOHAS (Lifestyle of Health and Sustainability): 43 million,
dedicated to personal and planetary health
• NATURALITES: 34 million, focused on natural/organic
consumer packaged goods with a strong health focus
The total size of the natural and organic markets will exceed
$490 Billion by the end of 2010.
Confidential-All information is proprietary to Splish Salon Systems, Inc.

4. Salon Industry in US
• About 80,000 hair care salons (75,000 beauty salons;
5,000 barbershops)
• The total size of the natural and organic markets will
exceed $490 Billion by the end of 2010
• Global Salon Industry Annual sales of near $168 billion
• The most important demographic of the salon guest is
and will be both the Baby Boom and the Gen-Y
generations
Competition
• Highly fragmented: the 50 largest companies hold just 15
percent of the market
• The large majority of salons are independently owned
• Largest player is Regis with over 13,000 corporate or
franchised owned establishments
Confidential-All information is proprietary to Splish Salon Systems, Inc.

5. The Challenge
 Growing environmental hair care market but no
standardized, franchised, business model for delivering
against such demand
 Entrepreneurs sense the value and prestige of being in
this space but don’t know how to develop the idea
 No other franchised salon company is focusing on the
eco-friendly segment
No franchised salon is focusing on the
$17 billion green salon market!
Confidential-All information is proprietary to Splish Salon Systems, Inc.

6. Splish Solution and Vision
 Splish provides an eco-friendly, social-responsible
franchise system in the hair salon and beauty industry.
The company has developed:
• A franchise system for providing an uncompromised
5-star experience at a 3-star price
• Splish line of products for retail and professional use
The Splish vision:
“To own the eco-friendly market
in the hair salon industry through
responsible corporate and
franchised salon growth.”
Confidential-All information is proprietary to Splish Salon Systems, Inc.
”

7. Revenue Models
 Corporate store revenues
• Average annual revenue of $500K US
for a 6 chair salon
• Average net margin at 17%
 Franchise store
• Franchise fee ($5000-$25,000 one-time fee)
• Franchise royalty (average $30K US per 6 chair salon,
6% of salons gross revenues)
 Splish branded product sales. For corporate or online sales
this represents a gross profit margin of 3 X cost of goods.
For franchise sales, this represents a 40% markup of cost of
goods.
Confidential-All information is proprietary to Splish Salon Systems, Inc.

8. Competitive Analysis
 Regis – 6% of U.S. market
 Independent Salon – Majority of the competitors
 Other franchised salon – most of them are targeting to the
lower end market
Salon Name
Units
Cost to Build
Salon Size
Expected 5 Year
Annual Revenues
6-8 chairs
Splish
1
$75,000-$250,000
1200-1500 sq ft
$480,000+
8-10 chairs
Regis Salons
1071
$175,000-$235,000
Up to 2000 sq ft
$461,000
Super Cuts
8-10 chairs
2136
$120,000-$200,000
$269,000
(Franchise)
Up to
Cost Cutters
8-10 chairs
865
Not Disclosed
Up to 2000 sq ft
$282,000
(Franchise)
Confidential-All information is proprietary to Splish Salon Systems, Inc.

9. History and Achievements
 October 2007, first salon in Conifer, CO
 October 2009, Platinum Certified by the National
Association of Eco-Friendly Salons & Spas
 November 2009, received the Green Seal of Approval
from Green Americas Green Business Network
Confidential-All information is proprietary to Splish Salon Systems, Inc.

10. Growth Plan
 Headquartered in Keystone, CO
 Focus on Colorado state and develop a growth hub
 Short term:
• Recycle existing salon using environmentally friendly
finishes and construction practices.
• Increase valuation of company with corporate salons
• Build brand reputation and solidify franchise model
 Long term growth is based on growing the franchise
model
• Expand across the US
• Control growth by creating growth hubs in targeted
areas for example:
New York City/Long Island; Greater San Francisco
Bay; San Diego; Orange County, CA; Miami/Tampa
Bay; Washington DC; Seattle & Portland
Confidential-All information is proprietary to Splish Salon Systems, Inc.

11. Salon Recycle Locations
 Criteria
• Location must be a high traffic quality location
• Demographics must have sustainable traffic flow
• Potential to be recycled—Previous Salon
 Colorado Candidate stores
• Highlands Ranch
• Boulder Area
• Aurora
• Longmont
• Denver
Confidential-All information is proprietary to Splish Salon Systems, Inc.

12. Splish Proforma
Financial Summary
Total
$ US Historical Y1 Y2 Y3 Y4 Y5
Proforma
Gross Revenue 301,935 1,170,000 1,590,000 1,669,500 1,752,975 1,840,624 8,023,099
Net Revenue 150,097 877,500 1,192,500 1,252,125 1,314,731 1,380,468 6,017,324
EBITA -25,434 292,500 397,500 417,375 438,244 460,156 2,005,775
Net EBITA -25,434 333,450 699,950 856,325 1,013,694 1,224,406 4,127,825
There is a sufficiency in the world for man's
need but not for man's greed.
~ Mohandas K. Gandhi
Confidential-All information is proprietary to Splish Salon Systems, Inc.

13. Management
 CEO/Matt Walsh: Highly experienced entrepreneur, built
and sold three businesses including a brokerage firm, a
stock trading software company and a spa
 COO/Andrea Walsh: Extensive background in customer
service holding executive positions in several Fortune 500
companies, started the spa business with Matt
 Chemist/Product Marketing/ Melissa Christenson:
Chemist with MBA, seasoned innovator, strong research &
development expertise and marketing savvy
 Vice-President /Franchise Operations /Emily Logsdon:
Enormous working knowledge of both the salon and the
franchise industry
Confidential-All information is proprietary to Splish Salon Systems, Inc.

14. Use of Funds
The summary use of funds is below, a detailed UOF is
provided to investors on request.
 Bridge Capital, $300,000 US
• Acquire and recycle 2-3 existing salon in Colorado
 Series A, $1,000,000 US
• Open a corporate headquarter salon in
Boulder, Colorado
• Initial marketing for each new store
• Develop and implement a strategic
marketing and advertising plan
• Ongoing development of exclusive Splish hair care
product line
Our goal is to repurpose existing salons into Environmentally
friendly Splish Salons ~Matt Walsh
Confidential-All information is proprietary to Splish Salon Systems, Inc.

15. Proposal and
Valuations
 Funds Previously Invested: Use of Funds
 Cash $ 627,500 US * Open Pilot Store
* Develop Splish System
 First Close:
 Bridge $ 300,000 US w/ 10% equity Use of Funds
• Close March 29, 2010 * Initiate Growth Phase
* Prove Franchise Model
* Increase Value
 Series A
 Seeking $1,000,000 US w/ 20% equity Use of Funds
 Pre-Money $4 ,000,000 USD * Growth Phase
* Expand market share
Close A Round June 30, 2010 * Support Franchise
expansion
When one tugs at a single thing in nature, he finds
it attached to the rest of the world.
Confidential-All information is proprietary to Splish Salon Systems, Inc.
~John Muir

16. Exits
 Potential acquisition examples:
• Regis: would buy Splish to augment their company
and provide an eco-friendly salon model, grow
through acquisition
• Consumer Growth: have had preliminary discussions
and established goals to be acquisition target
• Blackstone group: have had preliminary discussions
and established goals to be acquisition target
• Estee Lauder: might be interested in acquiring rights
to Splish line of products and distribution network
 IPO option
• Future valuation calculated between:
• $24,000,000 (normalized EBITA) and
• $33,000,000 (EBITA * 8)
Confidential-All information is proprietary to Splish Salon Systems, Inc.

17. For More Information
United States
International
501 Montgomery Street
Suite 1201, Bldg 2
San Francisco, CA 94111
1717 Xizang Nan Lu
Shanghai 200011 China
P: 1 415 992 7614
P: 86 21 6316 5799
F: 1 415 954 8598
F: 86 21 6316 5799
Jonathan C. Miller
Skip Canevit
Managing Partner
Partner
jonathan@miller-gold.com
skip@miller-gold.com
M: +86 138 88141754
M: 86 138 1868 7774
Skype: shanghai-skip
Confidential-All information is proprietary to Splish Salon Systems, Inc.