This document contains Skylar Brunson's personal brand exploration project for week 1. It includes biographical information about Skylar, their goals of becoming a sports reporter or broadcaster covering LSU football. It also includes details about Skylar's identity and profession as a "guy next door" archetype in sportscasting. Skylar's outreach plans for potential recruiters at the NCAA are outlined, along with short, mid, and long term goals. The document analyzes Skylar's skills and areas for improvement. It also compares Skylar's online presence to competitors in the field.

1. PERSONAL BRAND EXPLORATION
Skylar Brunso
n
Project & Portfolio I: Week
1
June 6th, 2022

2. My name is Skylar Brunson, and I attend the Dan
Patrick School of Sportscasting. I am from Baton
Rouge, Louisiana and grew up a massive LSU fan.
A huge goal of mine is to one day call a game in
Death Valley for the Tigers. Being able to cover a
sporting event for the college team I grew up loving
blows my mind. I can’t wait to see what the future
holds with this program.
IDENTITY

3. PROFESSION
Potential Job Titles
:
• Sports Reporte
r
• Sports Analys
t
• Hos
t
Guy Next Door ARCHETYPE - I
am a realist. I do not see the point is
giving false hope. Being straight
forward with all my work to
showcase my individuality.
Sportscasting for NCAA
Picture Relevant
to Your Industry
Goes Here

4. [Recruiters of NCAA]
TARGET AUDIENCE
Eric Ferris
Outreach Plan
:
• I will examine his pro
fi
le to see how long he has been
working for the NCAA as a referee
.
• I will write up an email to him containing my resume
and experience to hopefully get connected to any hiring
managers.
• I will wait approximately 2 months before following up
because I do understand everyone gets busy.
PROFILE
PICTURE
Referee at NCAA
Tricia Randle
Outreach Plan
:
• I will plan a pitch to deliver about myself and my
capabilities as an up and coming sports reporter or on-
air talent
.
• I will start with an email and hopefully be able to move
the conversation to a phone call to make it more proper.
• I will wait approximately 2 months before following up
because I do understand everyone gets busy.
PROFILE
PICTURE
HR Executive at NCAA
Cole Passe
Outreach Plan
:
• I will do very thorough research of his pro
fi
le to learn
more about Mr. Passe’s time being a sports referee for
the NCAA for almost 32 years
.
• I will start with an email and hopefully be able to move
the conversation to a phone call to make it more proper.
• I will wait approximately 2 months before following up
because I do understand everyone gets busy.
PROFILE
PICTURE
Recruiter at NCAA

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Find a PA job or some kind of paid internship
‣ Use the connections from Full Sail to get
resume out potential employers. Try to get a
job within 2-3 months max after graduating.
Mid Term: (2025
)
• Expand my connections within the sports industry.
‣ Use the job I land to expand my connections
with our sports caster and producers in the
industry. About half a year to try and land a
reports spot or on-air talent position.
Long Term: (2027
)
• Sports Analyst for the NCAA
‣ Use my experience and connections to try and
get myself into the NCAA with a reporter spot
or on-air talent. I think that would take maybe 1
- 2 1/2 years for this.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Adobe Software
SOFT
HARD
Novice / Adept / Expert
On Camera Professionalism Novice / Adept / Expert
Video Editing Novice / Adept / Expert
Audio Editing Novice / Adept / Expert
Networking
SOFT
HARD
Novice / Adept / Expert
Operate Studio Equipment Novice / Adept / Expert
Using Computer Novice / Adept / Expert
Operating Cameras Novice / Adept / Expert

7. I help high school athletes get exposure by
promoting them on my social media
platforms and podcast.
PROMISE

8. CREDENTIALS
Work Experience
:
• Pipe Industry, Completing companies
new pipes they needed, I had to run the
over head crane crew
• Army National Guard, Hurricane Clean
ups, Had to lead my group during clean
up missions.
Education:
• Sportscasting of Science, B.S., Full Sail University (Exp. 2024)
Awards:
• Few awards from the Army when working
around Louisiana during the beginning of
Covid and Hurricane season.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
KJ Doyle
Industry Experience
:
• Guy Boston Sports
• Externship: NES
N
• Production Runner: FOX Sports
Education
:
• BS, Sports Communication
Leadership Experience
:
• Guy Boston Sports : Presiden
t
• Guy Boston Sports : Editor in Chief & Social Media
Manager
Skills and Pro
fi
ciencies
:
• Sports Writing
• Social Medi
a
• Web Content Writing
Skylar Brunson
Overall Online Presence
:
• KJ has over 350 connections. He has a custom banner
image of himself. His pro
fi
le picture is a professional
head shot. KJ’s pro
fi
le is very detailed with all his
experience so far in this industry. He is also active on
other social media platforms.
• Grade: above Average 98 out of 100
HEADSHOT HEADSHOT
Industry Experience
:
• Have my own Sports Podcas
t
• Been on camera in the studio a few
times in the studio.
Education
:
• 8 months into my degree program.
Leadership Experience
:
• 3 1/12 years in the US Army National Guard E-4/
Specialist
Skills and Pro
fi
ciencies
:
• Content Creatin
g
• Social Medi
a
• Sports Writing
Overall Online Presence
:
• I have 5 connections. My banner image is of LSU’s
football stadium. I do not have a professional headshot.
My pro
fi
le is not that detailed do to lack of information
to post. Yes I am active on Instagram, and Twitter.
• Grade: Poor 10 out of 100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience
:
• Owner of Visionary Intentions Creative Agency, LLC
• Freelance Editor : Catapult Sport
s
• 6 1/2 Years of US Air Force
Skylar Brunson
HEADSHOT HEADSHOT
Industry Experience
:
• Play by Play, Color Commentator :
Florida Athletics Networ
k
• Play by Play, Color Commentator :
Rollins College
Education
:
• B.S. Sportscasting Jan 2021- Sep 2022
Skills and Pro
fi
ciencies
:
• Leadership
• Public Speakin
g
• Customer Service
Overall Online Presence
:
• 153 connections. He has a custom banner image. Yes
he has a professional headshot.Bery detailed pro
fi
le.
He is active on numerous of other social media
platforms.
• Grade:Above Average 96 out of 100
Industry Experience
:
• Have my own Sports Podcas
t
• Been on camera in the studio a few
times in the studio.
Education
:
• 8 months into my degree program.
Leadership Experience
:
• 3 1/12 years in the US Army National Guard E-4/
Specialist
Skills and Pro
fi
ciencies
:
• Content Creatin
g
• Social Medi
a
• Sports Writing
Overall Online Presence
:
• I have 5 connections. My banner image is of LSU’s
football stadium. I do not have a professional headshot.
My pro
fi
le is not that detailed do to lack of information
to post. Yes I am active on Instagram, and Twitter.
• Grade: Poor 10 out of 100

11. BRAND POSITION
For NCAA Recruiters who [need are looking for
more sports reports], I provide [YEARS OF
COLLEGE SPORTS KNOWLEDGE FOR
MULTIPLE SPORTS] because [MY DEVOTION
TO THE GAME AND HOW IT ADAPTS EVERY
YEAR IS WHY I STRIVE TO BECOME ONE OF
THE BEST IN THE BUSINESS.]

12. NETWORKING &
MARKETING
Industry Events & Organization
s
‣ National Association of Broadcasters
‣ National Sports Media Association
• Radio Broadcasting Industry
Digital Marketing
• Primary Content: I will create content that shows the non-star
athletes. The type of content that shows the sports world that
there are amazing athletes being overlooked due to attending
a small school.
• Primary Tools: I will use Instagram, Twitter and Anchor to
distribute my podcast content. I will also use LinkedIn to
showcase my talent and experience to move up in the
industry.
• Website: My digital portfolio will be on my website along with
all of my other social media links and videos of my content.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who has experience in
sportscasting in the college level of sports. So they are
able to guid me on my correct path.
• DATE TO EST. PARTNERSHIP: 2025
Formal Education
• Full Sail University B.S. Sportscasting
Technical Skills
• Using Premier Pro to edit my Podcast content to better
my video editing skills.
• Using Adobe Audition to edit and improve my audio for
my podcast.
• Using my social media platforms to increase in my
networks with others in my future career path.
Soft Skills
• Studio time to improve on my on-camera skills
• Practicing my script writing skills.
• Learning how to run different equipment in the studio.

14. Skylar Brunson
You know how some athletes go unseen because
of attending a small school? Well, what I do is use my
platforms to give those great athletes the exposure they deserve. In fact, I
have the athletes come onto my podcast and have their best tape and stats
on so they are able to give their information out to schools better.
“

15. REFERENCES
https://www.kayeputnam.com/brand-archetype-everyman/
https://www.linkedin.com/in/kj-doyle/
https://www.linkedin.com/in/alphonso-mccree-jr-462774181/