Developing an insightful content marketing strategy that anticipates consumers’ need for meaningful health information can go a long way towards helping healthcare organizations reach their target audiences and build relationships. But many marketers, wary of navigating this heavily regulated industry, have made scant progress. This discussion will dive deep into the ins and outs of content marketing in the healthcare continuum, where Dignity Health is adapting to the needs of patients and communities to create proactive and personalized experiences from click to clinic. Sho Balkian, Digital Content Manager, Dignity Health Dee Mostofi, Director of Public Relations, Dignity Health Nick Cifuentes, Senior Director, Digital Engagements, Dignity Health JD Singh, SEO Manager, Dignity Health Scott Ludwig, Senior Director, Content Services, Skyword

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Reimagining the Pa,ent Experience
Content Marke+ng & Digital Experience Design

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Meet the Panelists
Nick Cifuentes
Senior Director,
Digital Engagements
Dignity Health
@NickCifuentes
Sho Balkian
Digital Content
Manager
Dignity Health
@Shobeam
Dee Mostofi
Director, Public
Rela+ons
Dignity Health
@Deemostofi
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JD Singh
SEO Manager,
Digital Engagements
Dignity Health
@JDSingh01

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Ques8ons?
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