A linear model that has 3 elements: (1) speaker,
(2) the message, (3) the audience.
The 3 modes of persuasion are: (1) ethos, (2)
pathos, (3) logos.
7. Harold Laswell (1948) named 5
components in communication: (1)
Communicator, (2) Message, (3)
Channel, (4) Receiver, and (5)
A channel is a medium of
communication through which
the information is conveyed.
10. Shannon &
Noise is any form of interference
which affects the meaning, or disrupts
the flow, of communication.
Noise may be external, physiological,
psychological, or semantic.
Communication is one-way,
and the speaker transmits the
message to a passive listener.
Each of the communicators take on
the roles of an encoder, interpreter,
and decoder in the communication
The communication process is
cyclical instead of sequential.
Schramm emphasized the
importance of people's fields of
experience in the interpretation of
Both the communicators must share
similar experiences or common
schematic background about the
topic of conversation in order to
connect with, and understand each
17. White's Model
Eugene White's model recognizes
feedback as part of the communication
Described the process as cyclical and
sequential, following 8 stages of oral
Julia Wood's model portrayed
communication as a dynamic process,
which continually changes over time
depending on previous interactions.
How you communicate to your parents,
teachers, and peers is influenced by the
history of your relationships and the
way you communicated with them in
Feedback may be intentional or
unintentional, verbal or non-verbal.
Feedback moves in both directions and
may simultaneously come from both
the speaker and listener.
Represent public communication
Composed of the following elements:
speaker, listeners, feedback,
message, channel, situation, and
Listeners are characterized by:
their purpose of listening
knowledge and interest about the
attitude towards self and the
ideas or information presented
Attitude toward self and others
Knowledge of the subject
Purpose of communication
Speakers may be evaluated according