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4 Successful Marketing Campaigns People Will Always Talk About

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4 Successful Marketing Campaigns People Will Always Talk About

  1. 4 SUCCESSFUL MARKETING CAMPAIGNS People Will Always Talk About www.slideshop.com
  2. Specific Relevant Unique Surprising Countless marketing campaigns have been launched, but the successful ones have the following characteristics: Moving Engaging Entertaining Result-oriented
  3. Let’s take a look at four great examples. 4
  4. The best way to increase sales is through customers’ nose. “To me, the smell of fresh- made coffee is one of the greatest inventions.” Hugh Jackman
  5. In South Korea, bus commuters could smell coffee aroma every time they heard Dunkin’ Donuts’ jingle on the radio. The scent was dispensed from a small device that looked like a typical air freshener.
  6. Months after the multisensory campaign in 2012, Dunkin' Donuts reported a 29% increase in sales at shops near bus stops. S A L E S Source: www.theatlantic.com
  7. Real beauty shines, real beauty sells. “There is no definition of beauty, but when you can see someone's spirit coming through, something unexplainable, that's beautiful to me.” Liv Tyler
  8. A major global study reported that only 2% of women considered themselves beautiful. This gave Dove an idea to initiate Campaign for Real Beauty - a marketing strategy which aimed to challenge beauty stereotypes, invite people to talk about beauty, and inspire women to feel comfortable with themselves.
  9. Sales have gone from $2.5 billion in 2004 to $4 billion 10 years after it was launched. S A L E S Source: Dove.us | Brandchannel.com
  10. Don’t despair. Your flights of fancy may come true. “A vacation spot out of season always has a very special magic.” Max von Sydow
  11. In 2012, AirAsia launched its flight to Sydney through a friendship test on Facebook. Fans were challenged to choose 302 friends whom they'd like to take on a 3- day all-expense-paid trip to Kuala Lumpur.
  12. The campaign grew the company's Facebook fan base by 30%. AirAsia started flying to Sydney twice a day from mid- 2013. Source: Facebook-studio.com
  13. What’s in a name? Profit. “A person’s name is to that person, the sweetest, most important sound in any language.” Dale Carnegie
  14. Coca-cola's "share a coke" campaign allowed consumers to buy coke in cans and bottles with personalized name labels. It gave people the opportunity and excitement to share the drink with someone they love.
  15. Sources of The Wall Street Journal said sales dollars were up 2.5% overall - a notable milestone after more than 10 years of steady declines. Source: Adweek.com
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