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1. Business
Operational Plan
Your Company Name
www.companyname.com 1

2. www.companyname.com 2
This is the
BUSINESS PROBLEM
COMPETITORS
are doing this
This is our
SOLUTIONS
This is our
KEY TO SUCCESS
Executive Summary Template 1

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Your
Company
www.companyname.com 3
Executive Summary Template 2

4. www.companyname.com 4
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Company Mission Template 1

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www.companyname.com 5
Company Mission Template 2

6. www.companyname.com 6
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Company Mission Template 3

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05
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www.companyname.com 7
Company Vision Template 1

8. www.companyname.com 8
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Company Vision Template 2

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www.companyname.com 9
Company Vision Template 3

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www.companyname.com 10
Company Strategy Template 1

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05
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www.companyname.com 11
Company Strategy Template 2

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www.companyname.com 12
Company Strategy Template 3

13. www.companyname.com 13
Y
X
Brand
1
Brand
2
Brand
3
Brand
4
Engagement
Monthly
Weekly
Monthly
Weekly
Monthly
Weekly
Monthly
Weekly
Changes In Competitive Environment

14. Competitive Landscape Brand 1 Brand 2 Brand 3 Brand 4
Text Here
Text Here
Text here
Text here
Text here
Text here
www.companyname.com 14
Changes In Competitive Environment

15. 0
1
2
3
4
5
6
7
8
9
10
2Q 2016 3Q2016 4Q2016 1Q2017 2Q 2017 3Q2017 4Q2017 1Q2018 2Q2018
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www.companyname.com 15
Money Raised So Far

16. 03
04
02
01
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www.companyname.com 16
Current Sources Of Revenue

17. 70
10
15
5
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www.companyname.com 17
Potential Sources Of Revenue

18. Objective 6
Objective 5
Objective 4
Objective 3
Objective 2
Objective 1
Objective 7
Objective 8
Objective 9
Objective 10
Objective 11
Objective 12
www.companyname.com 18
Objectives For Next 12 Months

19. Objective
01
Objective
04
Objective
02
Objective
05
Objective
03
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www.companyname.com 19
Objectives Template 2

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OBJECTIVE 1
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OBJECTIVE 2
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OBJECTIVE 3
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OBJECTIVE 4
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OBJECTIVE 5
www.companyname.com 20
Objectives Template 3

21. www.companyname.com 21
02
06
01
04
05
03
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Company Milestones Template 1

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www.companyname.com 22
Company Milestones Template 2

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2016
2017
2018
2019
2020
2021
www.companyname.com 23
Company Milestones Template 3

24. KPI
01
KPI
02
KPI
03
KPI
04
KPI
05
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www.companyname.com 24
Key Performance Indicators Template 1

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01
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04
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05
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06
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07
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08
www.companyname.com 25
Key Performance Indicators Template 2

26. Area of focus # 1
Metrics
Targets
Objectives
Area Of Focus # 2
Metrics
Targets
Objectives
Area Of Focus # 3
Metrics
Targets
Objectives
Area of focus # 4
Metrics
Targets
Objectives
Focus # 1 Focus # 2 Focus # 3 Focus # 4
Vision and
strategy
Focus # 4
• Objective
• Measures
• Targets
• Invites
Focus #2
• Objective
• Measures
• Targets
• Invites
Focus # 3
• Objective
• Measures
• Targets
• Invites
Focus # 1
• Objective
• Measures
• Targets
• Invites
www.companyname.com 26
Key Performance Indicators Template 3

27. Base Plan Stretch Plan Comments
KPI1
KPI1
KPI3
Revenue
Cost Of Sales
Gross Profit
Customer Acquisition Cost
Other Operating Expense
Operating Profit
Change In Cash
Ending Cash
Employees(FTEs)
www.companyname.com 27
Financials Summary: Base Plan Vs Stretch Plan

28. www.companyname.com 28
1Q17 2Q17 3Q17 4Q17 2017
KPI1
KPI1
KPI3
Revenue
Cost Of Sales
Gross Profit
Customer Acquisition Cost
Other Operating Cost Expense
Operating Profit
Change In Cash
Ending Cash
Employees(FTEs)
Financials : Base Plan

29. www.companyname.com 29
1Q17 2Q17 3Q17 4Q17 2017
KPI1
KPI1
KPI3
Revenue
Cost Of Sales
Gross Profit
Customer Acquisition Cost
Other Operating Cost Expense
Operating Profit
Change In Cash
Ending Cash
Employees(FTEs)
Financials : Stretch Plan

30. COST PER CUSTOMER IS
$250.00
x100
$2,000
x20 x8
$2.00
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www.companyname.com 30
New Customer Acquisition Cost

31. 0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Category 1
60%
Active Profitable
Customers
20%
Very Active Very Profitable
Customers
20%
Inactive Nonprofit Able
Customer
CLV 1 CLV 2 CLV 3
Lifetime Value = (Average Order Value) X (Number Of Repeat Sales) X (Average Retention Time)
www.companyname.com 31
Customer Lifetime Value (CLV)

32. COMPLETE CLV Year 0 1 2 3 4 5
Average Acquisition Cost 500
Average Customer Revenue 500 1,000 1,500 2,000 2,500
Average Customer Costs 300 600 900 1,200 1,500
Average Customer Profit ??? ??? ??? ??? ???
Customer Retention Rate 100% 60% 65% 70% 75%
Cumulative Retention Rate ??? ??? ??? ??? ???
Likely Customer Profit ??? ??? ??? ??? ???
Discount Rate 1 1.10 ??? ??? ??? ???
CLV – Per Year ??? ??? ??? ??? ??? ???
Cumulative CLV ??? ??? ??? ??? ??? ???
www.companyname.com 32
Calculating Customer Lifetime Value (CLV)

33. 0
20
40
60
80
100
120
140
160
1/5/2013 1/6/2014 1/7/2015 1/8/2016 1/92017
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www.companyname.com 33
Revenue Growth Over The Years

34. $0.00
$0.20
$0.40
$0.60
$0.80
$1.00
$1.20
$1.40
$1.60
$1.80
Q1 Q2 Q3 Q4
Chart Title
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
Chart Title
2.000
1.500
1.000
500
0
2015 2015 2015 2015 2016 2016 2016 2016 2017
www.companyname.com 34
Gross Margin Improvement

35. Priority Actions
What System Support/
Resources?
Who Responsible? When Done? How To Measure? Annual Status
Priority Actions #1: Your Text Here Put Text Here Your Text Here Put Text Here Your Text Here
Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here
Priority Actions #2: Your Text Here Put Text Here Your Text Here Put Text Here Your Text Here
Text Here Text Here Text Here Text Here Text Here Text Here
Priority Actions #3: Put Text Here Your Text Here Put Text Here Your Text Here Put Text Here
Text Here Text Here Text Here Text Here Text Here Text Here
Text Here
www.companyname.com 35
Operating Plan

36. www.companyname.com 36
19
24
32
36
44
0
1
2
3
4
5
6
7
8
9
4Q16 1Q17 2Q17 3Q17 4Q17
Finance
Support
Product
Marketing
Sales
Engineering
Hiring plan

37. Name Objective 10/26 11/2 11/9 11/16 11/23 11/30 12/7 12/14
Objective 01
Objective 02
Objective 03
Objective 04
Objective 05
www.companyname.com 37
JOHN SMITH
CAROL SMITH
JESSICA SMITH
TOM SMITH
MARIYA SMITH
Team Goals

38. TEAM 1Q 17 2Q 17 3Q 17
Engineering Text Text
Product Text Text
Marketing Text
Sales Text
Support Text
Finance/Admin Text Text
www.companyname.com 38
Team Goals

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RISK
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STRATEGIES
www.companyname.com 39
Risk Mitigation Strategies

40. www.companyname.com 40
0
1
2
3
4
5
6
7
8
Q1 Q2 Q3 Q4
Product 1
Product 2
Product 1
Product 2
Product 1
Product 2
Product 1
Product 2
Revenue By Business Line

41. www.companyname.com 41
7
10
10
10
13
20
29
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Operating Expenses By Category

42. Type Fixed asset cost (RM)
Monthly Expenses
(RM)
Other Expenses (RM)
Operational Equipment 6753.00
-
Raw Material 1533.50
Salary (EPF&SOCSO) 3990.00
Food Beverage 4682.00
Other Equipment’s 3450.00
TOTAL 6753.00 10205.50 3450.00
www.companyname.com 42
Operation cost

43. Cash Position Q1 Q2 Q3 Q4
Cash In
Initial Funding 1,000,000
Sales
Total Cash In 1,000,000 0 0 0
Cash Out
Start-up Costs 175000 175000 175000 175000
Product Costs
Marketing
Fixed Costs
Principal Payments
Total Cash Out 175000 175000 175000 175000
Inflows-outflows 825,000 -175000 -175000 -175000
Cumulative 825,000 650000 475000 300000
www.companyname.com 43
Cash Position By Quarter

44. www.companyname.com 44
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2016 2017
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July
Product Roadmap: Product Launch Deliverables

45. Product Family 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
PRODUCT
Q
1
Q2 Q
1
Q
2
Q
3
Q
4
Q
1
Q
2
Q
3
Q
4
Q
1
Q
2
Q
3
Q
4
Q
1
Q
2
Q
3
Q
4
Q
1
Q
2
Q
3
Q
4
Q
1
Q
2
Q
3
Q
4
Q
1
Q
2
Q
3
Q
4
Q
1
Q
2
Q
3
Q
4
Q
1
Q
2
Q
3
www.companyname.com 45
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Product Roadmap: Product Launch Deliverables

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03
02
04
05
06
01
www.companyname.com 46
Product Roadmap

47. www.companyname.com 47
Areas of Focus 1Q 17 2Q 17 3Q 17
Area 1
Result 1
Result 2
Metric 1
Metric 2
Text Text
Area 2 Text Text Text
Area 3 Text Text Text
Marketing Team Goals

48. www.companyname.com 48
Areas of Focus 1Q 17 2Q 17 3Q 17
Area 1
Result 1
Result 2
Metric 1
Metric 2
Text Text
Area 2 Text Text Text
Area 3 Text Text Text
Engineering Team Goals

49. www.companyname.com 49
Additional
Slides

50. Be civil to all;
sociable to many;
familiar with few;
FRIEND
to one;
enemy to none.
- Benjamin Franklin
www.companyname.com 50
Quote

51. 0
30
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40
50 60
70
80
90
100
110
120
20
Data Driven
Marketing
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Observation
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Support
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www.companyname.com 51
Dashboard

52. www.companyname.com 52
TEXT ONE TEXT TWO TEXT THREE TEXT FOUR
Thank
you