1. Digital Content
Marketing Proposal
Submitted By:
User Name
Company Name
Submitted To:
Client Name & Address

2. Cover Letter of Digital Content Marketing Proposal
2
Dear XYZ,
Thank you for allowing ABC agency, the opportunity to send you a
proposal of our content marketing services.
Our content marketing comes with a proven four-step process
results in a plan that is strategic and evidence-based.
This proposal is going to outline exactly how we’re going to achieve
for you. If you want any additional modification, do not hesitate to
contact us. We look forward to serving you.
Sincerely,
User assigned
Designation
Contact Details

3. 3
TableofContent
Timeframe and Investment
About Us
Project Context and Goals
Services Schedule
Why Us?
Our Clients
Testimonials
Our Team
Terms & Conditions
Sign-Off

4. 4
TableofContent
Timeframe and Investment
Project Context and Goals
Services Schedule
Our Team
Our Clients
Testimonials
Terms & Conditions
Sign-Off
About Us
Why Us?

5. Project Context and Goals of Digital Content Marketing Proposal
5
Context
o To improve company stature in add industry.
o To improve search engine rankings.
o To increase e-books downloads number.
o Add your text here
o Add your text here
Our Goals
o Increase blog traffic by 5,000 visitors per month within 1 year.
o Reach 3,000 e-book downloads within 6 months.
o Add your text here
o Add your text here

6. Services Schedule of Digital Content Marketing Proposal
6
Phase 01
Getting To Know You
o Buyer Personas
o Keyword Search Estimates
o Add text’
Phase 02
Setting The Stage
o Identify Conversion Opportunities
o Define and set up Content management Systems
o Add text
Phase 03
Designing and Implementing your Content Marketing Solution
o Develop a social media plan to support content marketing
o Establish an editorial calendar
o Add text
Phase 04
Analytics and Reporting
o Monthly reports showing the value of your investment
o Key metrics and performance indicators
o Add text

7. Timeframe and Investment Table of Digital Content Marketing Proposal (1/2)
7
S.No. Phase Description Time Span Amount ($)
1.
Getting To Know You This phase will define your Company,
Product and Audience
1 Week 2,500
2.
Setting The Stage
In this phase Documentation of
Opportunities and Obstacles will be
done using evidence-based data and
tools
Add text XXXX
3.
Designing and Implementing your
Content Marketing Solution
In this phase we will determine the
type, frequency and social media
component of your content
Add text XXXX
4. Analytics and Reporting
In this phase Continous Monitoring
and Analysis of Content Marketing
Matrix will be done for a specific
period of time
Add text XXXX
Subtotal XXXX
Tax Rate of XX% XXXX
Total XXXX

8. Timeframe and Investment Table of Digital Content Marketing Proposal (2/2)
8
Phase Amount ($)
Getting To Know You 2,500
Setting The Stage XXXX
Designing and Implementing your
Content Marketing Solution
XXXX
Analytics and Reporting XXXX
Subtotal XXXX
Tax rate of XX% XXXX
Total XXXX
Week 1 Week 2 Week 3 Week 4
Text Here
Task 2 Text Here
Task 3 Text Here
Task 4
Text Here
Task 1

9. 9
TableofContent
About Us
Why Us?
Our Clients
Testimonials
Our Team
Terms & Conditions
Sign-Off
Project Context and Goals
Services Schedule
Timeframe and Investment

10. About Us
10
Mission Statement:
To create value-packed posts that create a loyal readership.
History
o Founded in 2012 by Albert Roberto, ABC is California based
Agency. Our team comprises creatives marketers and SEOs
working together to create amazing content and make sure the
world sees it.
o Our evolution is fueled by our people. We are not just striving to
do good, we set our sights on greatness which drives us forward.
Our Offerings
o Content Marketing Services
o Content Creation Services
o Social Media Marketing
o Add text

11. Why Us?
11
o Our content marketing experts create the relevant content you
need to build valuable relationships and optimize it strategically to
make the most impact on your target audience.
o Our Company have various tools to market whatever type of
content you desire, and to do so in a writing style that matches
your company’s unique voice.
o We offers free substitutions until you’re 100% satisfied with every
piece of content we plan to distribute.
o Add text
o Add text

12. Our Team 1/2
12
Carol Smith
Title Here
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John Smith
Title Here
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Peter Smith
Title Here
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13. Our Team 2/2
13
Creative Director
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audience's attention.
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Account Manager
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audience's attention.
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14. Our Clients
14
Client Name Here
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needs and capture your audience's attention.
Client Name Here
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needs and capture your audience's attention.
Client Name Here
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needs and capture your audience's attention.
Client Name Here
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needs and capture your audience's attention.
Client Name Here
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needs and capture your audience's attention.
Client Name Here
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needs and capture your audience's attention.

15. Client Testimonials
15
“One thing that’s difficult in this industry is getting people to follow through on the things
they say they’re going to do. I think that’s probably the best quality of ABC Agency – I can
always count on their team that 100 percent of what was said will be done.”
-- Chris Morris
Co-Founder
Universal Network
Add Testimonial
Add Testimonial

16. 16
TableofContent
Project Context and Goals
Services Schedule
Timeframe and Investment
Terms & Conditions
Sign-Off
Our Team
Our Clients
Testimonials
About Us
Why Us?

17. Terms & Conditions
17
o Once the project fee is paid in full to ABC agency, any elements of text,
graphics, photos, trademarks, or other content furnished to XYZ for
inclusion in the content marketing program, whether online or in an
email campaign, are owned by XYZ.
o ABC agency retains the right to display graphics and other web content
elements as examples of their work in their portfolio and as content
features in other projects.
o The agreement becomes effective only when signed by agents of XYZ
and ABC Agency. Regardless of the place of signing of this agreement.
o Add text
o Add text

18. Sign-off
18
User Assigned
Company Name
Signature
Client Name &
Address
Signature
o ABC Agency proposes to XYZ outlined in this proposal for an all-
inclusive fee of $XXXX.
o Additional charges will be included if changes are made to the project
scope once this document has been signed.
o Add text

19. Contact Us
19
Address
# street number, city, state
0123456789
Contact Number
Email Address
emailaddress123@gmail.com

20. Additional Slides
20

21. Our Mission
21
Vision
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needs and capture your audience's attention.
Mission
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needs and capture your audience's attention.
Goal
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needs and capture your audience's attention.

22. Background
Founder & CEO has owned advertising company B2B Bachelors in Marketing, Advertising,
Communications, or equivalent experience Married with children
Challenges
Have five advertising companies Inbound marketing implementation Creating a consistent flow
of quality content
Demographics
Male
Age 45-60
Suburban
Value Proposition
Act as a one – stop shop for all advertising needs Develop and implement a content strategy
that generates traffic and leads
Identifiers
Nervous temperament Spends 12 hours In Business Blogs, Harvard Business Review,
Huffington Post Social Media: Twitter, Linkedin Prefers webinars over e-books
Marketing Message
Full - service Advertising Agency
Quote
I Like to check the mail several times a day
Elevator Pitch
We’ll make advertising and scaling your business easy for you forget the day – to – day tasks,
we’ll handle everything.
Goals
Hit a stride of generating a high volume of qualified leads and SQL’s every month
Hire new employees
Nicholas
BUYER PERSONA profile
Buyer Persona
22

23. 2019 Editorial Calendar
23
January February
Spotlight
Cell Therapy Quality/CMC &
Analytics
Channel Content
Vectors: Non- Viral
Delivery Mechanisms
Vectors: Purification
Manufacturing Manufacturing
Focus
2019 Translational
pioneer Award
March April May June July
Raw and
Starting Materials
Upstream Bioprocessing
Technology Update
Vector Process Characterization
& Validation
Cellular Immuno-
oncology 2.0
Global Regulatory Update
Meeting Preclinical Data
Requirement for Call &
Gene Therapies
Manufacturing Manufacturing Manufacturing Manufacturing
Vectors: Suspension
Culture Methods
Manufacturing
Quarterly Supply Chain Focus:
Cold
Chain Management
Quarterly Supply Chain
Focus: Data Management
& Integration
August September October November December
Market &
Patient Access
Downstream Bioprocessing
Technology Update
Decentralized Manufacture
Clinical Trial Designs for
Advanced Therapies
TBA
Synthetic Biology/ Tools of
tomorrow
Manufacturing Manufacturing
Vectors: Raw Materials
Vectors: Adherent
Culture Methods
Vectors:
Assays & Titering
Manufacturing Manufacturing Manufacturing
Quarterly Supply Chain Focus:
Biologists Strategy
for Scale-up
Quarterly Supply Chain Focus:
Materials Collection & Clinical point
of Care

24. KPI Dashboard
24
Growth
50%
New CustomersConversion Rate
Website Traffic # OF Page Views
80%
42% 60% 0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
#ofOrders
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Revenue
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
Jan Feb Mar May Jun Jul Aug Sep Oct Nov Dec
EBITDA
Margin
Target
Target
Target

25. Competitor Content Marketing Analysis
25
Company Channel Quantity Frequency Quality Quality Detail
Competitor A Blog 200 Posts 3 Posts/Weeks Medium
500 words/post
<5 comments
20 + shares
Competitor A Medium 20 Posts 1 Post/Months High
1200 words/post
200 + shares
~10 comments
Competitor A Ebooks 15 Ebooks 1 Ebook/Month Medium 20 + Pages
Competitor A YouTube 5 Videos Infrequent Low
Poor video
quality
<50 views
Competitor A Webinars 8 Webinars 1/Quarter Medium 1 hour with Q & A
Competitor A SlideShare 1 Presentation Infrequent Low
Old presentation
<100 views
Competitor B Blog 120 Posts 1 Post/Week Medium
700 words/ post
<5 comments
Competitor B Ebooks 10 Ebooks 1 Ebook/Month High 20 + Pages Multimedia
Competitor B Webinars 15 Webinars 1 Event/Month High
Deep Topics Expert
Speakers

26. Project Timeline
26
2015
Add Text Here
2017
Add Text Here
2019
Add Text Here
2016
Add Text Here
2018
Add Text Here
2020
Add Text Here
START FINISH

27. 30 60 90 Days Plan
27
30 60 90
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