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1. Digital Marketing
Opportunities And Challenges
Your Company Name

2. WWW.COMPANY.COM
2
Agenda
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03
Agenda
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06
AGENDA

3. OUR MARKETING TEAM
WWW.COMPANY.COM
3
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John Smith
Product Marketing
Manager
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Peter Smith
Sales Manager
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Carol Smith
Digital Marketing
Manager
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Mary Smith
Marketing Director
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Anita Smith
Marketing Manager

4. WWW.COMPANY.COM
4
ONLINE MARKETING
Online
Marketing
Email Marketing
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Copywriting
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Online Directories
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Social Media
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Web Content
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News
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SEO
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Article
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PPC
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5. WWW.COMPANY.COM
5
PERFORMANCE OVERVIEW
Recommended
Budget
70%
Needs
Improvement
Customer
Solution
RANK
YOUR
BUSINESS
REVIEWS
49%
Local Reach
Your Text Here
90%
Social Engagement
Your Text Here
54%
Website Review
Your Text Here
86%
Local Mobile Strategy
Your Text Here

6. WWW.COMPANY.COM
6
WEEKLY / MONTHLY / YEARLY PERFORMANCE
Year On Year % Growth
2015 2016
Display 15.4 13.2
Online Video 24.1 17.0
Social Media 17.3 14.9
Paid Search 10.1 8.8
Mobile 62.3 40.4

7. WWW.COMPANY.COM
7
SEARCH ENGINE OPTIMIZATION FUNDAMENTALS
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Result
Body Copy
NavigationTitle Tag

8. WWW.COMPANY.COM
8
SEARCH ENGINE MARKETING
SEM
Promote Engage
MeasureOptimize
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9. WWW.COMPANY.COM
9
SEO OPPORTUNITIES
SEO
Opportunities
2017
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10. WWW.COMPANY.COM
10
SEARCH ENGINE RANKINGS
Position / Month Benchmark Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 MOM BM
Position 1 54 82 94 96 85 85 83 8% 57%
Position 2 24 43 47 57 52 52 52 -5% 108%
Position 3 13 16 17 14 18 27 27 NC 38%
Position / Month Benchmark Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 MoM BM
Position 1 160 225 225 218 214 229 9% 55%
Position 2 34 55 63 60 55 40 62 -47% 104%
Position 3 45 34 38 37 37 48 48 NC 35%
Keyword URL Benchmark JAN FEB MAR APR MAY JUN JUL AUG MOM BM
Text Here Text Here 42 -42
Text Here Text Here - - - - 34 26 22 2 2- 23 6
Text Here Text Here - - - - 49 2 47
Text Here Text Here - - - - - - - - -
Summary Top 3 Results
Summary Top 3 Results
Search Engine Ranking
0
50
100
JAN FEB MAR APR MAY
Search Engine Ranking
0
20
40
60
JAN FEB MAR APR MAY

11. WWW.COMPANY.COM
11
WEBSITE PERFORMANCE REVIEW
TOP KEYWORDS – NON BRANDED (VISITS)
Text Here 24 -6
Text Here 42 8
Text Here 13 -9
Text Here 6 -3
TOP MOBILE DEVICES BRANDING (VISITS)
Text Here 167 45
Text Here 78 2
Text Here 65 2
Text Here 10 -3
Conversion Rate
0
1
2
12%
Previous Month
19%
Previous Year
Organic Branded
8%
Previous Month
-85%
Previous Year
Online Transaction
Text 1
Text 2
Text 3
Text 4
Text 5
Traffic Source Site Consumption Time
0
10000
20000
30000
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
0
10
20
30
Average Visit Time
-7%
Previous Month
-9%
Previous Year

12. WWW.COMPANY.COM
12
WEBSITE PERFORMANCE REVIEW
6.2 %
CONVERSION RATE
55%
20%
25%
23%
15%
VISITS Average Visit Value
(Goal)
0
20
40
60
VISITS
12.6%
RETURN ON
INVESTMENT (RIC)
TOTAL VISITS
COST
$23,467.03
TOP CONVERTING GOALS
Text Here (Goal 17) 1,172 84
Text Here (Goal 4) 476 -54
Text Here (Goal 3) 154 27
Text Here (Goal 5) 45 -34
Text Here (Goal 12) 32 -14
Text Here (Goal 7) 30 -7
Text Here (Goal 16) 25 -4
Text Here (Goal 10) 15 -2
Text Here (Goal 9) 18 -2

13. WWW.COMPANY.COM
13
MONTHLY TRAFFIC SOURCE OVERVIEW
SOURCES VISITS % VISITS
(Direct) (none) 4,691 50.77%
Google (organic) 3,448 37.32%
Vine press.net 290 3.14%
Yahoo (organic) 86 0.93%
Bing (organic) 66 0.71%
KEYWORDS VISITS % VISITS
Text Here 4,691 50.77%
Text Here 3,448 37.32%
Text Here 290 3.14%
Text Here 86 0.93%
Text Here 66 0.71%
Top Traffic Sources
All Traffic Sources Sent A Total Of 10,458 Visits
50.77%direct Traffic
9.89% Referring Sites
39.34% Search Engines
Traffic Sources Overview

14. WWW.COMPANY.COM
14
ORGANIC VISITS AND BACKLINKS
Rank
6.2
Domain
Authority 48
Backlinks
(Google)1,784
Backlinks
(Yahoo)2,453
30%
25%
12%
10%
10%
10%
Google 30%
4,484 Visits
Bing 25%
256 Visits
Yahoo 12%
81 Visits
Search 10 %
56 Visits
Ask 10%
25Visits
Other 10%
13Visits

15. WWW.COMPANY.COM
15
NEW CUSTOMER BY SOURCE
7
Events
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DirectMail
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Website
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Email
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Social
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16. WWW.COMPANY.COM
16
WEB TRAFFIC INSIGHTS
WEBSITE RANKS IN JULY , 2016
GLOBAL RANK
68
COUNTRY RANK
Text Here
28
CATEGORY RANK
Text Here
48
ENGAGEMENT IN JULY , 2016
AVG.TIME ON SITE
Text Here
00:06:25
BOUNCE RATE
Text Here
29.54%
AVG.PAGE VIEWS
6.23
0
0.5
1
1.5
2
2.5
3
3.5
Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16
Weekly Traffic Reach In Last 12Months
Share Of Internet Users Who Visited The Site In July, 2016
Traffic Sources
Traffic Share In Last 3months
0.03%
10.84%
0.87%
20.33%
15.13%
52.80%Direct
Referrals
Search
Social
Mail
Display Ads
7.88%
0.55%
0.75%
0.81%
90.01%SUBDOMAINS 01
SUBDOMAINS 02
SUBDOMAINS 03
SUBDOMAINS 04
SUBDOMAINS 05
SUBDOMAINS

17. WWW.COMPANY.COM
17
WEB MARKETING PLAN
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Product
Service

18. WWW.COMPANY.COM
18
WEBSITE UPDATE PLAN
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Website Update

19. WWW.COMPANY.COM
19
LEAD GENERATION ACTIVITIES
Networking
Speaking
Meeting
Print Publications
Direct mail
Cold Calls
Print Advertising
Associations/Trade Shows
Webinar
Blogs/Online Publications
Email
Search
Online
Advertising
Phone/video
Group/Online Conferences
Social Media

20. WWW.COMPANY.COM
20
MARKETING GROWTH STRATEGY
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Branding To Led
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Innovative Design & Media
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Websites That Work
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Customer Centric Culture
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New Ways To Sell
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Synchronistic Strategies
Marketing
for
Growth
01
04
02
05 03
06

21. WWW.COMPANY.COM
21
MARKETING GROWTH STRATEGY
NewCurrent
NewCurrent
Maintain/
Protect
Invest/
Grow
Harvest/
Divest
Develop or
Withdraw
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22. WWW.COMPANY.COM
22
MARKETING REACH BY CHANNELS
20%
18%
15%
15%
10%
7%
15%
Organic Search
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Paid Search
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Email
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Display Advertising
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Affiliate Marketing
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Influencer Marketing
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Others
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23. WWW.COMPANY.COM
23
MARKETING REACH BY CHANNELS
0% 10% 20% 30% 40% 50% 60% 70% 80%
Category 7
Category 6
Category 5
Category 4
Category 3
Category 2
Category 1 Content Promotion 67%
Product Launch 57%
Content Creation 48%
Event Management 42%
Crisis
Management
23%
SEO 14%
Corporate
Communications
32%

24. WWW.COMPANY.COM
24
MARKETING WITH SOCIAL MEDIA
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Chat
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Twitter
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Instagram
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Blog
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YouTube
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Like
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Facebook
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Google Plus

25. WWW.COMPANY.COM
25
SOCIAL MEDIA MARKETING
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Network
Forums
Chats
Rating
Social Media
Marketing

26. WWW.COMPANY.COM
26
MONTHLY SOCIAL MEDIA DASHBOARD
Social Media
Marketing
15%
15%
20%
25%
25%
Sales
Google+ Facebook You Tube Printerest Twitter
0
20
40
60
80
100
120
140
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Social Events/April 2016
Facebook Twitter Social Media Google+ You Tube
15
18
21 19
30
20
19
21 21
25
17 17
Social Traffic & Conversion/April 2016
Referral Traffic Conversions
Facebook 637 77 9.57%
Twitter 1525. 154. 8.76%
Google+ 376 27. 11.76%
Pinterest 1759 T197. 6.05%
You Tube 967 37 3.76%
Key Social Metrics/April 2016
5,611 Referrals
Compared To 4655 Last Month
410 Conversions
Compared To 354 Last Month
1175 Events
Compared To 1052 Last Month

27. WWW.COMPANY.COM
27
SOCIAL MEDIA METRICS
0
50
100
150
Mentions
Previous Period Previous Year
0
20
40
60
80
100
Video Views
Previous Period Previous Year
0
20
40
60
80
100
Instagram Likes
Previous Period Previous Year
0
20
40
60
80
100
Engagement Rate
Previous Period Previous Year
0
20
40
60
80
100
YouTube Subscribers
Previous Period Previous Year
0
20
40
60
80
100
Instagram Followers
Previous Period Previous Year
0
20
40
60
80
100
Followers
Previous Period Previous Year
0
20
40
60
80
100
Fans Count
Previous Period Previous Year
Facebook Twitter YouTube Instagram

28. WWW.COMPANY.COM
28
PAID SEARCH ANALYTICS
March ( Change form February) Key Stats
$180.74 ( 8.99) Budget:29.28%
27,124 ( 9.59) CTR:1.56%
168 ( 09.84) Conversion Rate:18.26%
45 ( 38.18) CPA:$6.21
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ANALYSIS:-
Impressions
Clicks
Conversions
Budget

29. WWW.COMPANY.COM
29
ORGANIC SEARCH TRAFFIC
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10%
12%
21%
25%
32%
Google Yahoo Bing Ask.com Aol
Google
Yahoo
Bing
Ask.com
Aol
0
2
4
6
8
10
12
14
2012 2013 2014 2015 2016

30. WWW.COMPANY.COM
30
ORGANIC VS PAID SEARCH TRAFFIC
Sessions %New Users Bounce Rate Goal 1 Compl.
All Channels
71,473 80.4% 31.2% 2,893
709 12.4 15.6 2,893
Organic Search Traffic
44,493 90,1% 73,2% 1,265
39,230 11.5 2.1 1,265
Paid Search Traffic
6,900 99.3% 39.7% 55
51.000 8.7 11 55
Avg. Session Duration Bounce RatePages/Session
75
65
5055
47
38
0
20
40
60
80
2017 2018 2019
Organic Search Paid Search

31. WWW.COMPANY.COM
31
SALES PERFORMANCE REPORTING
5%
10%
15%
20%
50%
Plan1 Plan2 Plan3 Plan4 Plan5
Top Selling Plans
0
10
20
30
40
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
New Customers
Mary
Emma
Michael
John
$10,132.00
$52,035.00
$15,432.00
$55,413.00
Sales Rep Revenue
Top Sales Reps
45% 35%
24%
65%
Sales Goal YTD Sales FunnelTop Opportunities
Company Value
Company 1 $10,111.00
Company 2 $12,140.00
Company 3 $70,030.00
Company 4 $55,410.00
Company 5 $02,000.00
Company 6 $55,000.00

32. WWW.COMPANY.COM
32
CONTENT MARKETING MODEL
More Interaction
Request A Proposal
Gather Contact Info
Attract Contact Info
Create
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33. WWW.COMPANY.COM
33
CONTENT MARKETING PERFORMANCE
55%
80%
35%
65%
30%
45%
55%
50%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Brand Awareness
Engagement
Sales
Lead Generation
Customer Retention
Lead Nurturing
Upsell/Cross-sell
Customer Evangelism
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34. WWW.COMPANY.COM
34
CONTENT MARKETING PERFORMANCE
52%
Conversion
Rate
48%
Quality Of
Leads
40%
Website
Traffic
35%
Number Of
Leads
25%
Subscriber List
Growth
28%
Sales
Revenue
20%
Social Media
Sharing
15%
Search Engine
Ranking

35. WWW.COMPANY.COM
35
EMAIL MARKETING
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Email Marketing

36. WWW.COMPANY.COM
36
EMAIL MARKETING PERFORMANCE
Total emails sent ➢ 9,258
Opened emails ➢ 1,073 (30%)
Links clicked ➢ 29 (2.7%)
Email forwarded ➢ 0
Emails bounced ➢ 602 (20%)
Unsubscribes ➢ 51 (0.4%)
Unopened ➢ 7,258 (50%)
Abuse complaints ➢ 0
Open Rate Click Rate Conversion RateDelivery Rate
65%
35%
45%
9,258 Emails sent
Click Rate 2.7%
Opens 30%1,073
Bounces 20%602
Unopened 50%7,258

37. WWW.COMPANY.COM
37
CAMPAIGN REPORT
Email Name
Send
Date/Time
Recipients Delivered Spam Opt Out Open Click Transactions Revenue
Sales
Promo 1
1/1/2011,
12:00pm
11,000 10,900 3 7
2300
(20.2%)
800
(25%)
100 (1%) $10300
Sales
Promo 2
1/3/2011,
1:00pm
11,000
10,900
5 5
4800
( 45.5%)
1425
(25%)
100 (1%) $10300
Sales
Promo 3
1/5/2011,
2:00pm
11,000 10,900
17 25
3300
(30.3%)
1050
(25%)
25 (-1%) $1800
Sales
Promo 4
1/7/2011,
3:00pm
11,000 10,900
3 1
3300
(30.3%)
1800
(50%)
300 (3%) $20300
Sales
Promo 5
1/9/2011,
4:00pm
11,000 10,900
1 1
700
(4.4%)
400
(25%)
25 (-1%) $10300

38. WWW.COMPANY.COM
38
BLOG MARKETING
Blog
Marketing
Linked in
Email Marketing
Twitter
Friendfeed
You Tube
Myspace.com
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39. WWW.COMPANY.COM
39
WORD OF MOUTH MARKETING (WOM)
POSITIVE
NEUTRAL
NEGETIVE
BRAND ADVOCATES
BRAND AWARENESS
BRAND DETRACTORS
Experience
GOOD
BAD

40. WWW.COMPANY.COM
40
DIRECT MARKETING METHOD
Broadcast Faxing
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Couponing
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Direct Mail
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Direct Selling
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Telemarketing
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Email Marketing
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Direct Advertising
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SALES BY REGION
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US SALES BY REGIONS
Lowest Sales Higher Sales Average Sales
Ohio
Nebraska
Washington
Kansas Missouri
South Dakota
North Dakota
Minnesota
Iowa
Wisconsin
Illinois
Michigan
Texas
Oklahoma Arkansas
Louisiana

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MARKETING ROADMAP
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Sunday
Saturday
Friday
Thursday
Wednesday
Tuesday
Monday
Sunday Your Text Here
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44. Additional Slides
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45. WWW.COMPANY.COM
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OUR GOAL
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COMPARISON
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50%
65%
Text Here

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FINANCIALS
5000$
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1500$
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500$
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1500$
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DASHBOARD
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115%61%17%

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LOCATION
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Text Here60%
Men
Text Here40%
Women

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TIMELINE
2013 2014 2015 2016 2017
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PUZZLE
01 02 03 04 05 06
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TARGET
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CIRCULAR
Text Here
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MIND MAP
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here

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MATRIX
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01 02
03 04
Process
Improvement
Optimizing
Business
Processes
New
Business
Initiatives
Straight
Through
Processing
LowHigh
LowHigh

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LEGO
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0201
0304
05

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SILHOUETTES
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HIERARCHY
Text Here Text Here
Text Here
Text Here
Text Here Text Here Text Here Text HereText Here Text Here
Text Here Text Here
Text Here

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MAGNIFYING GLASS
05
01
02
0304
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BAR GRAPH
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01
02
03
04
05
06

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FUNNEL
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01
02
03
04

62. Address
# street number, city, state
Contact Numbers:
08785644562
Email Address:
emailaddress@123.com
THANK YOU
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