1.
Vision And Mission
Strategic Management
Your Company Name

2.
Agenda
Agenda
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01
Agenda
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02
Agenda
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www.company.com 2

3.
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www.company.com 3
The Vision

4.
"A MISSION STATEMENT
explains what a company
wants to do now while
VISION STATEMENT
says what a company
wants to be in future."
www.company.com 4
Vision And Mission Statements

5.
www.company.com 5
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Vision
Mission
Values
Vision And Mission Statement Chart

6.
www.company.com 6
MISSION
In a company, the vision statement
is often led by the mission, which
was already accomplished, and by
strategic future plans.
VISION
For any new start up, formulate
the vision statement first and it
will guide the mission statement
and the rest of the strategic plan.
Vision And Mission Statement Definitions: Which Comes First ?

7.
www.company.com 7
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Your Text Here
What Is Our Business?

8.
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www.company.com 8
What Do You Want To Become

9.
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Text Here
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www.company.com 9
The Strategic Pyramid

10.
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Action Plan
Strategy
Strategy
Value
Mission
Goals
www.company.com 10
Mission And Vision In The Strategy Process

11.
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Your Text
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Your Text
Here
Your Text
Here
Your Text
Here
www.company.com 11
Developing A Strategic Vision, Mission And Values

12.
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www.company.com 12
Setting Objectives

13.
www.company.com 13
Developing a
strategic vision,
mission, and
values
Setting
objectives
Executing the
strategy
Monitoring
developments,
evaluating
performance, and
initiating corrective
adjustments
Crafting a strategy to
achieve the
objectives and move
the company along
the intended path
EXTERNAL AND
INTERNAL
FACTORS
shaping strategic
and operating
decisions
Strategic Management Process

14.
External
Considerations
04030201 05 06
What are the
company’s
external
opportunities?
What are the
key factors
for future
competitive
success?
What market
positions do rivals
occupy and what
move are they
likely to make
next?
What are the
industry’s
economic
characteristics?
How strong
are the
competitive
forces at play?
What forces
are driving
change in the
industry?
www.company.com 14
Factors Shaping Strategic Decisions

15.
01
THE MISSION
STATEMENT deals with the
present and leads to the
future.
02
THE MISSION
STATEMENT includes
company's objectives which
serve internal purposes.
03
THE MISSION STATEMENT
can change over time, but it still
should be connected to the
values, customer need and vision.
www.company.com 15
Mission Statement

16.
www.company.com 16
What do we do today?
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Why do we do it?
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For whom we do it?
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What is the benefit?
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Key Questions For Developing A Mission Statement

17.
01
THE VISION STATEMENT
Deals with the present and
leads to the future.
02
THE VISION STATEMENT
Includes company's objectives
which serve internal purposes.
03
THE VISION STATEMENT
Can change over time, but it still should be
connected to the values, customer need and vision.
www.company.com 17
Vision Statement

18.
✓ The vision statement defines
the future.
✓ It gives details on future goals
and where you wish to.
✓ It explains why you choose to
work for it.
VISION
✓ Where Do You Want To Be Going Forward?
✓ When Do You Want To Reach That Stage?
✓ How Do We Want To Do It?
www.company.com 18
Key Questions For Developing A Vision Statement

19.
www.company.com 19
✓It’s top management’s views about the
firm’s direction and future product-
market-customer-technology focus.
✓Provides a panoramic view of “where we
are going”.
✓Is distinctive and specific to a particular
organization.
✓Definitively states how the company’s
leaders intend to position the firm
beyond where it is today.
Strategic Vision

20.
Paint A picture of the kind of company that management
is trying to create and the market position(s) the
company is striving to stake out.
Is forward looking ; describes the strategic course that
management has charted and the kinds of product-
market-customer-technology changes that will help the
company prepare for the future.
Is specific enough to provide managers with guidance
in making decisions and allocating resources.
Is not so focused that it makes it difficult for management
to adjust to changing circumstances in markets, customer
preferences or technology.
Is within the realm of what the company can reasonably
expect to achieve.
Indicates why the directional path makes good business
sense.
Is explainable in 5 to 10 minutes and ,ideally, can be
reduced to a simple, memorable “slogan”
Characteristics
of
vision
statements
Graphic
Focused
Desirable
Easy To
Communicate
Feasible
Flexible
Directional
www.company.com 20
Characteristics Of Effectively Worded Vision Statements

21.
➢ Short on specifics about where the company is
headed or what the company is doing to
prepare for the future.
➢ Doesn’t indicate whether or how management
intends to alter the company’s current product-
market –customer-technology.
➢ So all-inclusive that the company could head
in most any direction, pursue most any
opportunity, or enter most any business .
➢ Lacks the power to motivate company
personnel or inspire shareholder confidence
about the company’s direction.
➢ Provides no unique company identity; could
apply to firms in any of several industries
(including rivals operating in the same market
arena).
➢ Doesn’t say anything specific about the
company’s strategic course beyond the pursuit
of such distinctions as being a recognized
leader, a global or worldwide leader, or the first
choice of customers.
Write
Common
Shortcomings
Vague Or Incomplete
Not Forward Looking
Too Broad
Bland Or Uninspiring
Not Distinctive
Too Reliant On Superlatives
www.company.com 21
Common Shortcomings Of Company Vision Statements

22.
www.company.com 22
1. It crystallizes senior executives’ own views about firm’s long-term direction.
2. It reduces the risk of rudderless decision making by management at all levels.
3. It is a tool for winning the support of employees to help make the vision a reality.
4. It provides a beacon for lower-level managers in forming departmental missions.
5. It helps an organization prepare for the future.
Why A Sound, Well-communicated Strategic Vision Matters

23.
CORE CONCEPT
A firm’s values are the beliefs, traits, and behavioral norms that the firm’s
personnel are expected to display in conducting the firm’s business and pursuing
its strategic vision and mission.
www.company.com 23
Core Concept

24.
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Targets to be achieved soon (<2 years)
Milestones or stair steps for reaching
long-range performance
Short-Term Objectives
Targets to be achieved within 3 to
5 years
Long-Term Objectives
Financial Plan
Long-Term
Objectives
www.company.com 24
Short Term Vs. Long Term Objectives

25.
Is primarily concerned with building
competitive advantage in a single business
unite of a diversified company or
strengthening the market position of a
nondiversified single business company?
Are concerned with the strategies specifically
related to particular functions or processes within a
business (marketing strategy, production strategy,
finance strategy, customer service strategy, product
strategy, and human resources strategy)?
Are relatively narrow strategy initiatives and
approaches of limited scope for managing key
operating units (plants, distribution centers,
geographic units) and specific operating activities
such as materials purchasing or internet sales?
Addresses the question of how to capture cross-
business synergies, what business to hold or divest,
which new markets to enter, and how to best enter new
markets-by acquisition, creation of a strategic alliance
or through internal development.
Operating
Strategies04
Functional-
area
Strategies
03
Business
Strategy02
Corporate
Strategy01
www.company.com 25
Crafting A Strategy

26.
Corporate
Strategy
Business
Strategy
Functional
-Area
Strategies
Operating
Strategies
Two-Way Influence
Two-Way Influence Two-Way Influence
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www.company.com 26
Company's Strategy Making Hierarchy

27.
Why Do We Exist, What
Makes Us Different
✓ Needs of a mission statement
For Whom Do We Do
It?
✓ Should be clear and simple
What Do We Do Now? ✓ Should avoid elaborate language
What Is The Benefits? ✓ Should be easily explained by others
Which Goals Do We
Have?
✓ Should not be confused with a vision statement
How Will We Get Where
We Want To Be?
✓ Should be recognizably yours
www.company.com 27
Mission Statement: Create Your Own Mission Worksheet

28.
Customers
Who are the organization customers?
Products Or Services
What are the organisations major
products or services?
Markets
Geographically, where does
the organisation compete?
Technology
Is the organisation
technology current?
Concern For Survival,
Growth, Profitability
Is the organisation committed to
growth and financial soundness?
Philosophy
What are the basic beliefs, values, aspirations,
and ethical priorities of the organisation?
Self-concept
What is the film’s distinctive competence
or major competitive advantage?
Concern For Public
Image
Is the organisation responsive to social,
community, and environmental concerns?
Concern For Employee
Are employees a valuable asset of
the organisation?
www.company.com 28
Mission Statement Components

29.
Our Philosophy
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www.company.com 29
Values And Philosophy

30.
2017
2018
2019
2020
2021
2022
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Our Future Plans

31.
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Company Name (Design #1)

32.
✓ Vision
✓ Mission
✓ Core value 2
✓ Core value 3
✓ Core value 1
✓ Core value 4
www.company.com 32
Company Name (Design #2)

33.
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Mission
ValuesVision
www.company.com 33
Company Name (Design #3)

34.
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Values
MissionVision
Company
Name
www.company.com 34
Company Name (Design #4)

35.
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COMPANY
NAME 2
COMPANY
NAME 3
COMPANY
NAME1
www.company.com 35
Company Name (Design #5)

36.
Company Name 1
TEAMWORK
Together with your team you
can achieve more.
QUALITY
Engage the right people with
the right experience.
CREATIVITY
Let originality be
your motivator.
IMPROVEMENT
Try to be better every
day.
RESPECT
Treat everyone with
respect and courtesy.
PASSION
No success without
passion.
Company Name 3
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Company Name 2
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Company Name (Design #6)

37.
VISION
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MISSION
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GOAL
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www.company.com 37
Company Name (Design #7)

38.
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Vision 3
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Value 2
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Mission1
Vision
Mission
Value
www.company.com 38
Company Name (Design #8)

39.
03
02
01
Mission
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Vision
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Value
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Company Name (Design #9)

40.
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ADDITIONAL
SLIDES

41.
ANITA SMITH
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CEO
MARRY SMITH
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Web Design
ADAM SMITH
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Graphic Design
JOHN SMITH
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Editing
www.company.com 41
Our Team

42.
05
06
01
03
04
02
Text Here
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Our Goal

43.
www.company.com 43
Managing Director
STEVEN SMITH
Quotes

44.
20202018
2017 2019 2021
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www.company.com 44
Timeline

45.
0301 02
Text Here
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Important Notes

46.
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Your Text
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01
02
0304
05
06
www.company.com 46
Puzzle

47.
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www.company.com 47
Target

48.
01
02
03
04
05
06
07
Text Here
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www.company.com 48
Circular

49.
Heading 2Heading 3
Heading 1
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www.company.com 49
Venn

50.
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01
02
03
04
05
www.company.com 50
Mind Map

51.
www.company.com 51
Bulb Or Idea
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52.
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This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
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www.company.com 52
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www.company.com 53
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08785644562
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