1. Rethinking the role of banks
Online Executive Master in Responsible Banking
A Master that will empower you to make
positive change happen!

2. Why an Executive Master in
Responsible Banking?

3. Deterioration in confidence and trust
Pressure on banking sector & heavier legal environment
Consumer empowerment
Increase of interest for the retail business and
proximity business model of retail banks
CSR principles are on all politicians’ and company decisions makers’ agendas
Need for differentiating factor based
on a business model driven by stakeholder value

4. A Meeting with Valuable Partners
with International Experience

5. Partners
The programme was created in parthership with:
The World Savings Banks Institute and the European Savings Banks Group (WSBI-ESBG)
banking associations that represent more than one hundred savings and retail banks in 89 countries. As the
voice of savings and retail banking, the organisations are committed to promote responsible banking through
this new Executive Master Degree.
The Instituto de Estudios Bursatiles (IEB) affiliated with the Universidad Complutense and sponsored
by the Madrid Stock Exchange is the leader in financial training in Spain and Latin America. IEB counts among
its clients the main Spanish and Latin American financial institutions: banks, savings banks, pension fund
managers, stockbrokers, etc.
And in association with:
LSE Executive Education, the global leader in the study of economics, law and European studies.
LSE students and teachers include 16 Nobel prize winners, 34 past or present world leaders have studied or
taught at LSE and an influential network of over 100,000 LSE alumni spans the world, covering over 190
countries.

6. Responsible banking: a definition in evolution
Responsible banking emphasises a bank’s primary socio-economic role
as a provider of sustainable welfare to both the citizens and the
economy.
Responsible banking encompasses a strong commitment by banks to
sustainable development and requires them to address corporate
social responsibility as an integral part of their business activities.

7. Why an online executive master in
responsible banking?
OBJECTIVES
• To create a generation of bankers with responsibly driven
mind-sets and attitudes
• who will to contribute to a sustainable, efficient banking
sector.
• To promote and communicate on the existence of a WSBI-
ESBG community of like-minded financial institutions

8. Our targets
People with already a university degree or
equivalent
Professionals working in banks and other
financial services institutions

9. Responsible Banking: the Principles
WSBI-ESBG’s ten responsible banking principles that form the basis of the Executive Master are:
1. Fair and transparent corporate governance,
2. Fair and clear relations with customers,
3. The provision of useful and appropriate products and services that improve the financial
well being of customers,
4. Responsible investment through the integration of environmental, social, governance (ESG)
and ethical issues into financial analysis and decision-making,
5. The promotion of financial accessibility and inclusion,
6. The promotion and provision of financial education policies and instruments,
7. Environment-friendly business,
8. Making a responsible contribution to the community,
9. Being a responsible employer through the application of fair and equal treatment to all staff,
10. Contribution to financial stability.

10. Online Executive Master In
Responsible Banking
An Executive master that will empower you to Calendar
make positive change happen
The one-year programme starts on 19th March 2013.
The Online Executive Master in Responsible Banking
is a one-year programme designed for bankers and The number of hours is as follows:
future financial service providers who wish to
apprehend responsibly the banking industry. • Executive Master in Responsible Banking: one
specialisation in Retail or Corporate, 520 lecture
Organised by three major international players in the hours.
banking and academic sectors it delivers two
specialisations, one in retail banking, the other in • Executive Master in Responsible Global Banking:
corporate banking. Each module of the Master is both specialisations, 640 lecture hours.
analysed from a responsible management
perspective emphasising the bank's economic role Students will study an estimated 12-14 hours per
and its impact on social welfare and the week, depending on the module.
environment.
The Executive Master’s Online modular set up is
completed by local study visits to banks and
academies in order to illustrate the content and
facilitate professional exchanges. Coaching sessions
Registration Deadline
are planned to reinforce the Executive Master‘s
course insights.
Programme accreditation ensures the highest quality 12.03.2013
of instruction.

11. Content Of The Programme
Module I (Compulsory):
Foundations in Responsible Banking (400 hours)
• Course 1: Foundations in finance (80 hours)
• Course 2: Integrity of financial markets and
products: the responsible approach (80 hours)
• Course 3: Creating a culture of responsible risk
management (80 hours)
• Course 4: Corporate governance and regulation
in financial and banking institutions (80 hours)
• Course 5: Organisational and strategic corporate
management for responsible institutions
The individual within the organization (80 hours)
Module II (Specialization, 120 hours)
Responsible Retail Banking Management
Module III (Specialization, 120 hours)
Responsible Corporate Banking Management

12. CONTENT
SPECIALIZATION in RESPONSIBLE RETAIL BANKING (120 hrs): selling
and counselling, marketing (7P), brand management, communication,
innovation, financing of SMEs
SPECIALIZATION IN CORPORATE BANKING (120 hrs): investment
banking, corporate finance, structured finance, etc.

13. Content Of The Programme
READINGS & BUSINESS CASES
• The Ice save case,
• Wells Fargo’s sound approach to risk management
• Insurance 2020 turning change into opportunity : 2011 PwC;
• Current examples of social banking: the case of retail and savings banks;
• Consumer behaviour and customer needs analysis;
• Poor sales practices;
• Dot. Com and Facebook: recent public offerings: did the underwriters act
properly and transparently ?

14. YOUR BENEFITS
AS AN INDIVIDUAL
 BECOME A FULLY FLEDGED RETAIL BANKER
 Integrate the Responsible dimension (SRI, CSR, ESG) N THE DAY
TO DAY BUSINESS (SRI,CSR,ESG,…)
 Study with HIGH LEVEL PROFESSORS AND INSTITUTIONS WITH
WORLDWIDE REPUTATION
 International EXCHANGE OF EXPERIENCES
 Which are in line with SOCIETAL TRENDS AND EMERGING
VALUES

15. YOUR BENEFITS
AS AN INSTITUTION
 Don’t just say your bank is responsible, but make the change
happen from within by training your employees to become
responsible
 CHANGE STAFF CULTURE: COMBINE RETAIL BANKING
PRACTICES AND STAKEHOLDER BUSINESS MODEL
 Gain in credibility on the financial market
 YOUR BANK IS WORTH IT!

16. METHODOLOGY : online - study visits – coaching
sessions
All you need is an internet connection
Virtual training platform: Library, Dairy, Webinars
e-text books, Online discussions, Video streaming
Individualised messaging service
Academic tutors for all modules
STUDY VISIT AT LSE One week in September 2013
COACHING SESSIONS: to facilitate the implementation

17. Coaching Sessions
Coaching session objectives: What students can expect from these coaching
sessions:
- To keep the necessary momentum throughout
the implementation phases of students’ Based on the model “GROW”
learning;
- To analyse situations students will have to
manage when they rejoin their companies;
- To highlight the resources students should count
on in their company as well as the obstacles
they will most probably encounter and have to
manage;
students can expect:
- To increase students’ range of management
tools, in particular in communication and - to define their Goals as regards the implementation
change management; of responsible banking principles;
- to analyse the Reality of their local environment;
- To build a network of students which will - to identify realistic Options for implementation;
continue sharing and disseminating advice and - to list the necessary communication and change
good practices for the implementation of management tools they will need;
responsible banking principles. - to build up the Will necessary to achieve their
goals.

18. CERTIFICATION=> Benchmark in
Responsible Banking
The most prestigious professional certifications are usually granted
by professional or institutional associations: WSBI and IEB who is
affiliated to the first Spanish University of Spain “Complutense
University of Madrid”
=> INTERNATIONAL RECOGNITION

19. Admission And Costs
The admission process begins on Fees
Executive Master with specialisation in €10,600
1 September 2012 and remains open until in RESPONSIBLE responsible retail
12 March 2013. BANKING OR corporate banking
Executive Master with specialisations in both €12,800
in RESPONSIBLE responsible retail
GLOBAL AND corporate banking
• Candidates must speak, read and write fluent BANKING
English Early bird ends on 19 January 2013! Less 10% on
admission fee
• To apply, send the following documentation to WSBI-ESBG members and former alumni of the
the IEB head office (C / Alfonso XI No. 6 28014 Instituto de Estudios Bursatiles benefit from a
Madrid): reduction on the above listed price.
- Curriculum Vitae
- Two letters of recommendation http://www.ieb.es/en/sect.aspx?idsec=1961
- Academic record Course fees include:
- JPG digital picture
- Attached questionnaire duly completed  access to online study materials: readings,
streaming videos, exercises;
 all online assessments: exams, tests, case
studies, final paperwork;
 copies of course materials;
 online tutorials, discussion groups and support;
 IEB student membership.

20. CONTACT AND INFORMATION
For more information
WSBI-ESBG www.savings-banks.com
Rue Marie-Thérèse 11 - 1000 Brussels
Telephone number + 32 2 211 11 11
Email laurie.dufays@savings-banks.com

21. The only way to change something today
is to educate the next generation