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Assignment 3- Business Model Canvas
MMS504 ESBM Africa Uniniversity
2022- Assignment

BUSINESS MODEL CANVAS
FOR CLEANING SERVICES
Miranda 26.03.2023
Assignment 3
Student #
Degree Programme: Business Management

MMS504 ESBM Africa Uniniversity 2022- Assignment

Key Partners
SUPPLIERS: Nelspot
Brands, ProBrands.
Power Clean Solutions.
DISTRIBUTORS:
Lorimak,
Eco Friendly Solutions
INVESTORS:
1. Miranda
2. Samantha Jones
3. Jackie Hussein
ASSIGNED CRITICAL
TASKS
Employee A - To lead the
service rendering
process.
Employee B - To manage
the distribution logistic.
Employee C - To lead the
cleaning team which
includes 9 more
Employees.
Key Activities
 Advertising and
marketing, invoicing.
 Clients apointments.
 Cleaning team tasks.
 Cleaning team
distribution to client
location.
 Waiting for client’s
feedback about our
service.
Key Resources
 CAPITAL: Sourced
investors
 EQUIPMENTS: Vacuums,
Cleaning Supplies, Non-
Toxic Cleaning Solutions
 HUMAN RESOURCES:
Trustworthiness, Hard
work, Flexibility and time
Management.
Value Propositions
 We want to promote
a healthier home and
work environment for
our clients by using
non-toxic products,
educated cleaners,
and chemical-free
cleaning equipment.
 Variety of choices
 Unique options
 No minimum service
order requirement
 Variety of
prices/budgets
 Various payment
methods
 Appropriate staff for
specific tasks.
Customer
Relationship
 Understanding our
clients
 Consistent interaction
and client connection.
 Seeking client's
feedback.
 Loyalty Rewards.
Channels
 Social Media Platforms:
TikTok, Facebook,
Twitter’ Instagram and
a Website.
 Flyers
 Offline marketing
 Telephone and
cellphone
Customer
Segments
 GEOGRAPHIC: The
target market of this
business are those
residing in Harare,
Norton, Marondera and
other nearby cities.
 PSYCHOGRAPHIC:
People who love to have
clean working spaces,
mothers in need of an
extra hand and other
cleaning services. Also,
special attention to
persons suffering from
germaphobia and
Obsessive-Compulsive
Disorder (OCD),.
 BEHAVIORAL: Those
people who have no time
to clean.
 DEMOGRAPHIC: The
people who have stable
jobs and good income.
Cost Structure
 CLEANING EQUIPMENTS (Vacuums, Mops, Scrubber, Pressure Water,
Carpet Extractor, etc.)
 CLEANING SUPPLIES (Brush, Mesh bags and Trash bags ,Bottles, Towels,
Sponges, Gloves, Aprons, and boots.
 CLEANING SOLUTIONS (Wipes, Sprays, Disinfectants, Soaps, etc.
 VAN (Service Vehicle)
Revenue Streams
 Basic House Cleaning
 Walls, Floor Treatment and Ceilings
 Restroom Cleaning and carpet cleaning
 Deep Cleaning/Spring Cleaning
 Sanitation Services
Key Resources
 Knowledge of the market demands
 Insight on competitor offers

Developed target
markets.
Customer segments
I will also be targeting regular walk in
customers who want the convenience
of getting a variety of services at once.
I want my main customers to be
organizations, households and companies
as they buy in large volumes.
One of the most important characteristic I
would want from my customers is that they
may repeat a purchase from time to time
and give feedback on services.
Segmentation has also been done in
regard to the benefits sought which may
include people and cultre ethics,
personal hygiene value amongst others.
People who care about the quality of their
services and products used are likely to
purchase more to get what I offer with my
value proposition.
Prior purchase is also another segment
that is hoped to retain customers.
The customer segments will
geographically be accessible to all
consumers who can assess the CBD area
and are in nearby cities or towns .
In terms of age and gender, there will be
variety of services with feminine and
masculine service providers, varying from
preschool ages to professional office use
services.

Key Activities
Supplies logistics. The
purchasing of high quality
supplies at the lowest
prices will foresee
profitability.
1
Marketing. Advertising the
availabity of all services on
offer will attract many
customers.
2
Sales. The sales person(s)
should be knowledgeable
on all products in services
and if they are other
required ones by the
customer.
3
Maintaining trust & product
delivery. Services must
maintain best quality and
be appropriately rendered
and delivered in their best
state.
4

Key
Resources
6
Inventory level data. Knowing the
level of inventory in store assists in
cash flow management and liquidity.
.
Purchasing employee. In as much as
buying inventory sounds like an easy
day to day task we all do, having a
professional procurement personnel is
of great value.
Partnerships. Through the right
partners, the business will be able to
achieve scalability on a national level.
.
Sales employees. They should be well
versed with the available services,
scope and above all enhanced with
best customer service communication
skills.
Labor division. The task teams should
be well allocated, trained and gender
appropriate to any customer.
Brand Name. The business will be
branded with a name that will be
recommendable and relatable to the
core business.
5
4
3
2
1

For most services, there will be a variety of choices. What will make these be
recommendable will the uniqueness of the options.
No minimum order requirement will be set out on services offered. This is to
allow all clientele to feel free to purchase services instead of being forced by
the size of the task to be conducted.
Similar use services will come in a variety of prices to suit different customer
budgets.
Various payment methods will be available as our country uses hard cash and
digital forms of currencies. As a bonus, all purchases will come with an
appropriate care products bag for free after services e.g a sanitary bin.
Value
Propositions

Basic House Cleaning. In Zimbabwe, several private schools order outsourced
cleaning services for all their students so that they use the same type of
hygenic environment.
Walls, Floor Treatment and Ceilings. These may include old buildings, recently
renovated areas and prior used spaces for major events.
Sanitation Services. With the expansion of law requirements in times of the
global Covid19 pandemic, sanitization has become a popular tool associated
with killing gem and bacteria.
Deep Cleaning/Spring Cleaning. Where a specific and rare cleaning service is
desired, a prepaid service order may be made.
Revenue
Streams

Customer
Relationship
High Quality Customer support
Over the phone
customer care

Value Proposition (VP) Canvas
Gain creators – the services can be purchased
using hard cash, rtgs or zwl and it offers added
value to the customer through the benefits
sought.
Pain relievers – no minimum order level is
required making all customers eligible.
Gains – the services will be of good quality,
making it meet customer expectations and
needs. Customers would be delighted in always
finding services readily available and the range
of prices may increase likelihood of others
adopting this value proposition.
Pains – one of the negative experiences and
risks that the customer may experience in the
process of purchasing is acquiring the wrong
service.
e job done.
MMS504 ESBM Africa Uniniversity 2022- Assignment

Value Proposition and Customer profile
MMS504 ESBM Africa Uniniversity 2022- Assignment
Products and Services
• Basic House Cleaning
• Walls, Floor Treatment
and Ceilings
• Restroom Cleaning and
carpet cleaning
• Deep Cleaning/Spring
Cleaning
• Sanitation Services
Gain Creators
• Personalization
• Brand New feeling
• Uniqueness
• Durability
• Quality
Pain Relievers
• Easily accessible
• Affordable
• Quality guarantee
• Assistance in selection
Customer jobs
• Cleaning
• Organizing
• Uniformity
• Learning and working
Gains
• Reference
• Order
• Ease of access
• Conformity
• Security
Pains
• Wrong purchase
• Unavailable service
• Poor quality
• Pricey
• Service unknown
Value Proposition
Customer Profile

Channels
Cellphone. To distribute my
content more widely, I can use a
cellphone to host social media
platforms such as a WhatsApp
business account. A chat group
for the services with maintenance
tips can also be created and
intrigue customers, advertising
products using the business
catalogue and status updates will
also be done.
Telephone. Use of a telephone is
also a great use for professional
calls. I can share it with
corporates on business cards and
emails.
Social Media.
Reaching out to influencers and
different promoters in the same
industry may be useful in getting
them to promote my content about
high-quality cleaning services.
Since I’m selling a highly
requested service, their audiences
are more likely to buy from me.
Offline marketing.
I also want to have a billboard
inviting potential clients to the
shop. In addition, I would love to
hand out content/fliers about
services available and being
rendered by the business.

Series 2
Category 1 Category 2 Category 3 Category 4
Cost
Structure

THANKYOU