Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Social Media for Advisors: Is Anyone Listening?

Developing effective listening channels is the key to establishing yourself as a thought leader and maintaining your social media strategy.
This presentation on crafting listening channels that can give you the edge you need in the increasingly competitive financial industry.

  • Inicia sesión para ver los comentarios

Social Media for Advisors: Is Anyone Listening?

  1. 1. Is Anyone Listening? Sheri Fitts ShoeFitts Marketing, Inc. © ShoeFitts Marketing, Inc. All rights reserved. @missfitts
  2. 2. Meet aBoo! Eight year old, 116 lbs, Little Girl Newfie: aBoo! © ShoeFitts Marketing, Inc. All rights reserved.
  3. 3. Today’s Purpose • A short review: your audience and your platform(s). • Listening via social media. • Other listening resources. © ShoeFitts Marketing, Inc. All rights reserved. Thank you!
  4. 4. Your Audience • Where are your prospects and clients most likely to be? • What type of information do they want to receive? • How might you reach out? • How might they reach back? © ShoeFitts Marketing, Inc. All rights reserved.
  5. 5. Women are from Facebook and Twitter. Men are from LinkedIn. © ShoeFitts Marketing, Inc. All rights reserved. Source: Entreprenuer.com, Mediabistro.com
  6. 6. Your Brand Tells Your Story office environment Source: Designing Brand Identity, Alina Wheeler © ShoeFitts Marketing, In © ShoeFitts Marketing, Incc. .A Alll lr irgighhtsts r eresseervrveedd. . phone social media interactions with customers Written content website design logo branded collateral note paper advertising Employee dress © ShoeFitts Marketing, Inc. All rights reserved.
  7. 7. A brand isn’t what you say about yourself— it’s what your customer tells a friend about you. © ShoeFitts Marketing, In © ShoeFitts Marketing, Incc. .A Alll lr irgighhtsts r eresseervrveedd. . ~ Forbes
  8. 8. Communication Has Never Evolved So Fast
  9. 9. © ShoeFitts Marketing, Inc. All rights reserved. Marketing is not a one way street.
  10. 10. Don’t Bother Me! 84% of 25- to 35-year olds have left a favorite website because of intrusive or irrelevant advertising. 91% of email users have unsubscribed from a company email that they previously opted into. © ShoeFitts Marketing, Inc. All rights reserved. 86% of people skip television advertisements. 44% of direct mail is never opened. 200M Americans have registered with the FTC’s “Do Not Call” List.
  11. 11. What Is Marketing? Source: Get Found Online, Hubspot.com © ShoeFitts Marketing, Inc. All rights reserved.
  12. 12. It is a Conversation © ShoeFitts Marketing, Inc. All rights reserved.
  13. 13. Social Media: Extending Your Reach © ShoeFitts Marketing, Inc. All rights reserved. © ShoeFitts Marketing, Inc. All rights reserved.
  14. 14. Listen! © ShoeFitts Marketing, Inc. All rights reserved. © ShoeFitts Marketing, Inc. All rights reserved.
  15. 15. Competitive intelligence is one of the most overlooked opportunities in social media. © ShoeFitts Marketing, Inc. All rights reserved.
  16. 16. • New insights to keep your brand relevant • Build trust with customers • Respond in real time (within compliance of course) • Secure new clients © ShoeFitts Marketing, Inc. All rights reserved.
  17. 17. Follow Companies • Planned downsizing • Recent earnings • New leaders moving to town • Promotions for any current clients • Charitable events that you could support and/or attend © ShoeFitts Marketing, Inc. All rights reserved.
  18. 18. Finding the Connections © ShoeFitts Marketing, Inc. All rights reserved.
  19. 19. © ShoeFitts Marketing, Inc. All rights reserved.
  20. 20. © ShoeFitts Marketing, Inc. All rights reserved.
  21. 21. © ShoeFitts Marketing, Inc. All rights reserved.
  22. 22. Get Started with Groups © ShoeFitts Marketing, Inc. All rights reserved. • Learn from existing ‘conversations’ • Interject your unique insight and ideas into the mix • Offer your own content focused on helping Group Members • Create your own Group; create a feedback loop product ideas • Use as a Customer Service resource
  23. 23. © ShoeFitts Marketing, Inc. All rights reserved.
  24. 24. Follow the Right Tweeps • Your clients, prospects and competitors! • Your Centers of Influence • Local and regional firms • Reporters and editors from industry publications • Explore #hashtags • Review influencers ‘follows’ and curated lists • Search for industry specific words © ShoeFitts Marketing, Inc. All rights reserved.
  25. 25. Learn: Followerwonk! © ShoeFitts Marketing, Inc. All rights reserved.
  26. 26. Listen: Create Lists Create lists on Twitter to help you manage ‘noise’. © ShoeFitts Marketing, Inc. All rights reserved.
  27. 27. Listen: Monitor Your @Handle © ShoeFitts Marketing, Inc. All rights reserved.
  28. 28. © ShoeFitts Marketing, Inc. All rights reserved.
  29. 29. © ShoeFitts Marketing, Inc. All rights reserved.
  30. 30. Facebook: Get to the Personal • Events: Sports, charitable, church, etc. • Family: New baby, lost Grandfather, Millennial children • Focus: Faith-based, funny, sarcastic • Work: Position, promotion, colleagues, etc. • Photographs, videos, comments © ShoeFitts Marketing, Inc. All rights reserved.
  31. 31. Google Alerts © ShoeFitts Marketing, Inc. All rights reserved. @missfitts
  32. 32. Reputation Management • Your name • Firm name • Slogans, key messages, or mottos. • Key words or items that are relevant to your services. © ShoeFitts Marketing, Inc. All rights reserved.
  33. 33. © ShoeFitts Marketing, Inc. All rights reserved.
  34. 34. © ShoeFitts Marketing, Inc. All rights reserved. @missfitts #ShoeFitts Newsle
  35. 35. “…treat social media as more like a telephone, and less like a megaphone.” © ShoeFitts Marketing, In © ShoeFitts Marketing, Incc. .A Alll lr irgighhtsts r eresseervrveedd. . ~ Huffington Post
  36. 36. Next Up: Social Media for Advisor Series Use Storytelling to Create Content People-oriented businesses demand relating to others, and basically, telling good stories. Use that gift to create your social media content.  Thursday, November 13, 2014 10:00 - 11:00 AM PT © ShoeFitts Marketing, Inc. All rights reserved.
  37. 37. 100 Tips for Social Media Success © ShoeFitts Marketing, Inc. All rights reserved. www.shoefitts.com
  38. 38. www.smarsh.com/whitepapers/financial-advisors-guide-social-media-strategy-policy/ © ShoeFitts Marketing, Inc. All rights reserved.
  39. 39. ? ? ? ? ? ?? ? ? ? © ShoeFitts Marketing, Inc. All rights reserved. ? ? ? ? ? ? ? ? ? ? ? ? ?
  40. 40. © ShoeFitts Marketing, Inc. All rights reserved. Sheri Fitts www.shoefitts.com www.linkedin.com/in/sherifitts @missfitts www.facebook.com/shoefitts www.advisortweets.com/blog © ShoeFitts Marketing, Inc. All rights reserved.

×