10 Steps to Actionable Analytics for Digital Marketing

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How to use the power of Analytics and Testing to grow online business

Data & Analytics Marketing

10 Steps to Actionable Analytics for Digital Marketing

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We often think about design in terms of product or service strategy, but what about the design of companies? In the words of Phin Barnes of First Round Capital: “Entrepreneurs are the designers of companies. Great startup CEOs recognize very early that their job is not to build a product, but to build a company — defined by mission, values, and culture.” Recently, organizations large and small have radically rethought company design by embracing employee-favorable policies such as establishing livable wages, developing creative equity plans, offering paid parental leave policies, and even pulling out of an entire state in protest of discrimination. In addition to sending a strong signal that people come first, these organizations are also making an economic argument to investors that employee-friendly policies pay dividends in reduced turnover and improved business outcome. In this talk, Sara Holoubek, CEO of Luminary Labs, shares the forces behind this sea change as well as practical examples from companies featured in The Human Company Playbook, including Plated, Etsy, Pinterest, and General Assembly.

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Learn how to convince others of your UX ideas by understanding them. We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved! Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to. In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.

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The best part being with different colleagues is we learn a lot from them. Good or bad, sooner or later, better or best, we learn something unique from the different personalities working with and around us at our workplace. Read more interesting content, at www.thecareermuse.co.in - We intend to inform and inspire recruiters, job seekers and anyone with an interest in the workplace and HR technology. Hope you enjoyed reading the Infographic. Feel free to share your feedback with us at @CareerBuilderIn

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How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves? Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.

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If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.

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We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.

Open Source Creativity

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Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement. In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.

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Shift your recruiting team from reactive to proactive. Click through this webcast to change your talent acquisition culture for passive talent success. Download the full recruiting makeover tip-sheet: http://linkd.in/16LOcYE Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

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Web Analytics - how it works and what you need to know about the legal stuff. Germany has on of the most strictly rulesets regarding data privacy in the whole world. This presentation gives a quick overview about it. I made this presentation for a job interview. It may not be very helpful to learn something about Web Analtytics without my explanations. Although I shared it for design reasons. Iff you need to create a presentation about web analtytics you can use this one to inspire yourself. Please apologize any language mistakes since english is not my first language. Feel free to point out my mistakes so I can improve my english and this presentation. Thank You.

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This is my final research work I embarked during my BBA final year studies. The world is now considered to be a knowledge economy in which organizations’ sharing and ‎creation of knowledge ‎form an important role in integration and innovation. Knowledge creation is ‎recognized as strategically important ‎organizational learning and innovation tool.‎ Knowledge can be created through a continuous dialogue process between tacit and explicit ‎knowledge, as well as ‎through four patterns, namely; interactions or socialization, combination, ‎internalization and externalization. The ‎research problem was based on the fact that knowledge ‎can become obsolete, so it is imperative that knowledge ‎creation and management is a continuous ‎process enabling efficient and effective business practices.

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Free Monthly members webinar with brand management expert Marc Cloosterman, author of Future Proof your Brand. Learn: 1. Which are the 4 main technology trends influence branding 2. How these trends impact branding and brand management, and beyond 3. What topics are board-room issues on brand management today 4. About the data-driven insights from Brand Performance Scan and how this can be deployed in your daily practice 5. About the shift from managing brands by policing, to community-orchestration Participants will also learn how to go about brand implementation across digital channels and touch-points, and Marc will share with them his main insights in this domain. For more info, you can download the book Future Proof Your Brand, written by Marc Cloosterman and Laurens Hoekstra.

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Efficiency and effectiveness: Presentation with Examples

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Efficiency and effectiveness are management tools and they are inter-related. Companies’ main target is profitability. To ensure profitability is really achieved employees' work efficiency and effectiveness should be adhered to. To work with pace, create space and being organized are important ingredients to help remain abreast to the current trend of organizations' work demand. However the environment and each individual member are all part of the build-up to ensure maximum potential achievable. Notwithstanding each individual owe his or herself some level of the willingness to face new challenges. That comes with the readiness to remain updated. Innovation and creativity are key principle to be efficient and effective.

The concept of efficiency and effectiveness

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Rationalization of marketing processes and the implementation of specialized marketing technology can lead to huge gains. Unfortunately, the figures to support this statement are often too isolated or specific to a single case. They can seldom be applied to your situation, leaving you with poor evidence in front of the corporate judges when asking for your project approval. The aim of this publication is to give you concepts and tool to create the final argument to enter the board room, and secure the budget for your operational marketing improvement project and deliver significant and sustainable value to department, company and shareholders.

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Yilin Xia (yilinx2@illinois.edu), Shawn Bowers (bowers@gonzaga.edu), Lan Li (lanl2@illinois.edu), and Bertram Ludäscher (ludaesch@illinois.edu) Presented at IDCC-2024 in Edinburg. ABSTRACT. We propose a new approach for modeling and reconciling conflicting data cleaning actions. Such conflicts arise naturally in collaborative data curation settings where multiple experts work independently and then aim to put their efforts together to improve and accelerate data cleaning. The key idea of our approach is to model conflicting updates as a formal argumentation framework (AF). Such argumentation frameworks can be automatically analyzed and solved by translating them to a logic program PAF whose declarative semantics yield a transparent solution with many desirable properties, e.g., uncontroversial updates are accepted, unjustified ones are rejected, and the remaining ambiguities are exposed and presented to users for further analysis. After motivating the problem, we introduce our approach and illustrate it with a detailed running example introducing both well-founded and stable semantics to help understand the AF solutions. We have begun to develop open source tools and Jupyter notebooks that demonstrate the practicality of our approach. In future work we plan to develop a toolkit for conflict resolution that can be used in conjunction with OpenRefine, a popular interactive data cleaning tool.

Reconciling Conflicting Data Curation Actions: Transparency Through Argument...

Bertram Ludäscher

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怎样办理伦敦大学毕业证（UoL毕业证书）成绩单学校原版复制

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Building Real-Time Pipelines With FLaNK Timothy Spann, Principal Developer Advocate, Streaming - Cloudera Future of Data meetup, startup grind, AI Camp The combination of Apache Flink, Apache NiFi, and Apache Kafka for building real-time data processing pipelines is extremely powerful, as demonstrated by this case study using the FLaNK-MTA project. The project leverages these technologies to process and analyze real-time data from the New York City Metropolitan Transportation Authority (MTA). FLaNK-MTA demonstrates how to efficiently collect, transform, and analyze high-volume data streams, enabling timely insights and decision-making. Apache NiFi Apache Kafka Apache Flink Apache Iceberg LLM Generative AI Slack Postgresql

DATA SUMMIT 24 Building Real-Time Pipelines With FLaNK

Timothy Spann

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