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I0 STEPS T0 ACTIONABLE ANALYrics Insights

IO. FUTURE PROOF YOUR #ACTIONABLEANALYTICS CAPABILITIES
BY REVIEWING HOW YOU USE ANALYTICS NOW

4. Quantified





5. Optimised







3. Defined













2. Managed










Cross—business
integration and
collaboration

Dedicated experience
and media optimisation
resources to implement




Wider use in business
Dedicated analysts
(larger businesses)





HIPPO engaged
Simple reporting




A. Management
and Resourcing

No engagement
No dedicated resource




Satisfaction scoring




























































B" ""°‘T'°5 None selected Marketing °, “‘°°"‘e5 Financial value or proxy CuS, l0mer, Llfe_llme Value KPI dependencies
Selection Last click . . . . Media attribution models
Simple media attribution
Basic web analytics + Customer—teedback + Voice of customer +Real—time social media + Predictive analytics
C. ‘ Efls Basic Social media + Basic social analytics + Personalisation + Oflline report + Econometric models
(TyP'° V965) Basic Email reporting + Benchmarking tools + Bi visualisation + CRM/ Individual tracking (large businesses)
. Goals Segmentation
D. A I ‘ — — ' —
custofiigzjn Stagggflzfrgggns Custom reports Events Fulil dashboards A“lOm: t|: (:(; eal “me
Mailed reports Simple threstinold alerts








Personalisation system
Marketing Automation

380 degree
customer view



E. Integration Email integration Social media integration





Persona consideration
Simple in-page and visitor
path analysis













AB Tests
Media testing





None /

F. Optimisation HiPPO_| ed

Multivariate Testing Optimisation of

Personalisation












increase in number of
tests
of new techniques






No stmctured reviews and
WILFING

G. Review
Process

Regular
(weekly, monthly)

90—day planning defining

. Continuous program me
programme of testing





“DireCti0rilesS" ”Ztrui: tui£= d tectirlil “Customer-centric“ TOFFWUI’-"-I043

Visit our hub page www. smartinsights. com/ Join our Expert members to learn how to achieve more
actionableanalytics tor our free blog articles. fast + actionable analytics by improving KPls. people. process and
start checklist. tools using our templates and guided learning

+ Check our blog for lots at examples oi how to +

Piaii. Manage and optimize yoiii digital inaiketiiig

A _
#ACTIONABLEANALYTICS Presented by SMARTDISIGHTSCOM + FlRST10.CO. UK .

Publicado en: Datos y análisis, Marketing
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