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Personal Branding 101
What would be the cost?
Brand Yourself with Susmita
Brand Attribute
Brand Promise
Brand
performance
BRAND VALUE /
BRAND EQUITY
Brand Yourself with Susmita
What creates Brand Value?
Promise
+
Experience
=
Relationships
BRANDS ARE RELATIONSHIP!
Interactions
+
Feelings
=
Brands
BRAND IS UNIQUE PROMISE OF VALUE.
Brand Yourself with Susmita
Brand is therefore,
• Unique
• Authentic
• Innovative
• Strategic
• Stands Out
• Tells a Story
• Ageless
• Leaves a Mark
• Has a Vision
• Delivers as per Promise
• Could be Trusted
• Incites Emotions
• Competitive
BRAND IS WHAT SETS YOU APART
AND CAN DEMAND PREMIUM
Brand Yourself with Susmita
SO, ARE YOU A BRAND?
Brand Yourself with Susmita
If you Google yourself now, What will you find?
Brand Yourself with Susmita
WHO CREATED WHO?
Brand Yourself with Susmita
What is a
Personal Brand?
Personal branding is about managing your name — even if you don’t own a business — in a world of
misinformation, disinformation, and semi-permanent Google records.
Going on a date? Chances are that your “blind” date has Googled your name.
Going to a job interview? Ditto.
- Tim Ferriss (is an American author, entrepreneur, angel investor, and public speaker.)
A perception or emotion maintained by somebody other than you, describing the total
experience of having a relationship with you.
Brand Yourself with Susmita
Brand Yourself with Susmita
BrandingYourself
Associates great value to a great product called YOU!
Sees YOU as the only option as a solution to a problem
Keeps YOU in Memory
Brand Yourself with Susmita
Brand Yourself with Susmita
Is there a GAP between what you
want others to think about you and
what they actually think about you?
Keep this Question in mind:
Brand Yourself with Susmita
What is NOT Personal Brand
What you say about yourself
Your company’s brand rubbed off
About Power
Image Management!
Brand Yourself with Susmita
PERSONAL BRAND – IN A DIAGRAM
Brand Yourself with Susmita
Ready to Brand Yourself….. ?
Brand Yourself with Susmita

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Personal branding 101

  • 1. Personal Branding 101 What would be the cost? Brand Yourself with Susmita
  • 2. Brand Attribute Brand Promise Brand performance BRAND VALUE / BRAND EQUITY Brand Yourself with Susmita What creates Brand Value?
  • 4. Brand is therefore, • Unique • Authentic • Innovative • Strategic • Stands Out • Tells a Story • Ageless • Leaves a Mark • Has a Vision • Delivers as per Promise • Could be Trusted • Incites Emotions • Competitive BRAND IS WHAT SETS YOU APART AND CAN DEMAND PREMIUM Brand Yourself with Susmita
  • 5. SO, ARE YOU A BRAND? Brand Yourself with Susmita
  • 6. If you Google yourself now, What will you find? Brand Yourself with Susmita
  • 7. WHO CREATED WHO? Brand Yourself with Susmita
  • 8. What is a Personal Brand? Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto. - Tim Ferriss (is an American author, entrepreneur, angel investor, and public speaker.) A perception or emotion maintained by somebody other than you, describing the total experience of having a relationship with you. Brand Yourself with Susmita
  • 10. BrandingYourself Associates great value to a great product called YOU! Sees YOU as the only option as a solution to a problem Keeps YOU in Memory Brand Yourself with Susmita
  • 12. Is there a GAP between what you want others to think about you and what they actually think about you? Keep this Question in mind: Brand Yourself with Susmita
  • 13. What is NOT Personal Brand What you say about yourself Your company’s brand rubbed off About Power Image Management! Brand Yourself with Susmita
  • 14. PERSONAL BRAND – IN A DIAGRAM Brand Yourself with Susmita
  • 15. Ready to Brand Yourself….. ? Brand Yourself with Susmita