4. Brand is therefore,
• Unique
• Authentic
• Innovative
• Strategic
• Stands Out
• Tells a Story
• Ageless
• Leaves a Mark
• Has a Vision
• Delivers as per Promise
• Could be Trusted
• Incites Emotions
• Competitive
BRAND IS WHAT SETS YOU APART
AND CAN DEMAND PREMIUM
Brand Yourself with Susmita
5. SO, ARE YOU A BRAND?
Brand Yourself with Susmita
6. If you Google yourself now, What will you find?
Brand Yourself with Susmita
8. What is a
Personal Brand?
Personal branding is about managing your name — even if you don’t own a business — in a world of
misinformation, disinformation, and semi-permanent Google records.
Going on a date? Chances are that your “blind” date has Googled your name.
Going to a job interview? Ditto.
- Tim Ferriss (is an American author, entrepreneur, angel investor, and public speaker.)
A perception or emotion maintained by somebody other than you, describing the total
experience of having a relationship with you.
Brand Yourself with Susmita
10. BrandingYourself
Associates great value to a great product called YOU!
Sees YOU as the only option as a solution to a problem
Keeps YOU in Memory
Brand Yourself with Susmita
12. Is there a GAP between what you
want others to think about you and
what they actually think about you?
Keep this Question in mind:
Brand Yourself with Susmita
13. What is NOT Personal Brand
What you say about yourself
Your company’s brand rubbed off
About Power
Image Management!
Brand Yourself with Susmita