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DISPLAYS
Dull to Dazzling!


       Presented by Susan Wagner
       Smart Retailer Magazine
www.smart-retailer.com/subscribe
The Goal of a Good Display
Highlight Product
Set the Store’s Theme and Tone
Catch Your Customers’ Attention
Create an Interesting Atmosphere
Make It Easy to Buy
A Good Display Needs…
A Focal Point
A Good Display Needs…
A Focal Point
A Good Display Needs…

Height
A Good Display Needs…

Height
A Good Display Needs…

Height
A Good Display Needs…
Movement
A Good Display Needs…
Movement
A Good Display Needs…
Movement
A Good Display Needs…
A Theme
A Good Display Needs…
A Theme
A Good Display Needs…
Color
A Good Display Needs…
White Space
Now


Add the Dazzle!
Add Dazzle With…
Interesting
Backdrops
Add Dazzle With…
Interesting
Backdrops
Add Dazzle With…
Interesting
Backdrops
Add Dazzle With…
Interesting
Backdrops
Add Dazzle With…
Great Props
Add Dazzle With…
Great Props
Add Dazzle With…
Great Props
Add Dazzle With…
Great Props
Lighting
Add Dazzle With…
Great Props
Lighting
Add Dazzle With…
Lighting
Add Dazzle With…
Color
Add Dazzle With…
Color
Add Dazzle With…
Color
Add Dazzle With…
Color
Add Dazzle With…
Color
Add Dazzle With…
Something Exciting
Add Dazzle With…
Something Exciting
Add Dazzle With…
Something Exciting
Add Dazzle With…
Something Exciting
Add Dazzle With…
Something Exciting
Take a Display Beyond with…
  Signage

To Announce
Products
Take a Display Beyond with…
  Signage

To Introduce
New Products
Take a Display Beyond with…
 Signage

 To Speak
 Directly to
 Your
 Customers
Take a Display Beyond with…
 Signage

 To Speak
 Directly to
 Your
 Customers
Take a Display Beyond with…
 Signage

 Encourage
 Sales
Take a Display Beyond with…
 Signage

 Encourage
 Sales
Take a Display Beyond with…
 Signage

 To Tell
 What the
 Product Is
Take a Display Beyond with…
 Signage

 To Tell
 What the
 Product Is
Take a Display Beyond with…
 Signage

 To Show a
 Product’s
 Popularity
Take a Display Beyond with…
 Signage

 To Show a
 Product’s
 Popularity
Take a Display Beyond with…
 Signage

 To Provide
 Gift Ideas
Take a Display Beyond with…
 Signage

 To Entertain
 Your
 Customers
Take a Display Beyond with…
 Signage

 To Entertain
 Your
 Customers
Take a Display Beyond with…
 Signage

 To Entertain
 Your
 Customers
Take a Display Beyond with…
  QR Codes

To Give
Customers
More Info
Take a Display Beyond with…
 QR Codes

 To Show
 How a
 Product
 Is Made
Take a Display Beyond with…
 QR Codes

 To Encourage
 People
 to Interact
 With You
Take a Display Beyond with…
 QR Codes

 To Give
 Selling or
 Decorating Tips
Take a Display Beyond with…
 QR Codes

 To Promote
 Specials
Take a Display Beyond with…
 QR Codes

 To Sell When
 You Can’t
Take a Display Beyond with…
 Video

To Help
Sell by
Providing
More Info
Take a Display Beyond with…
 Video

 To Help
 Sell by
 Demonstrating
 Other Options
Take a Display Beyond with…
 Video

 To Sell
 Custom
 Merchandise
Take a Display Beyond with…
 Special Displays

 To Highlight
 Certain Price
 Points
Take a Display Beyond with…
 Special Displays

 To Highlight
 Gifts to Go
Take a Display Beyond with…
 Special Displays

 To Showcase
 Local Products
Take a Display Beyond with…
 Special Displays

 To Give a Sense
 of Quality
Take a Display Beyond with…
 Special Displays

 To Promote
 Gift Certificates
 or Other
 Store Amenities
Take a Display Beyond with…
 Special Displays

 To Promote
 Gift Certificates
 or Other
 Store Amenities
Take a Display Beyond with…
 Special Displays

 To Highlight
 Gifts for Certain
 Customer
 Categories
Take a Display Beyond with…
 Special Displays

 To Promote
 Contests
 (and build
 your database)
Take a Display Beyond with…
 Demonstrations

 To Encourage
 Interaction with
 Your Employees
Take a Display Beyond with…
 Demonstrations

 To Encourage
 Interaction with
 Your Employees
Displays are the Powerhorse
      of Your Business
  Help Them Do Their Job!
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Displays—Dull to Dazzling!