Your YouTube advertising strategy Hunter
Walk, Director of Product Management content

YouTube 2010 <ul><li>World’s third largest
website </li></ul><ul><li>1b+ video playbacks each day </li></ul><ul><li>24+ hrs of new video uploaded every minute </li></ul><ul><li>World’s second largest search engine </li></ul><ul><li>Hundreds of millions of users worldwide </li></ul>

What’s a content strategy? <ul><li>Create
something people want to watch </li></ul><ul><li>- or - </li></ul><ul><li>Help others create content for you </li></ul>

Everyone says “be authentic” link

Create Content: Basics <ul><li>A YouTube
channel </li></ul><ul><li>Upload - demos, behind the scenes, interviews - real stuff, funny stuff - be yourself </li></ul><ul><li>Topical - how does your product relate to what people are talking about/searching about now? </li></ul><ul><li>Lay on the metadata - description, tags </li></ul><ul><li>Participate in your community </li></ul>

Create Content : Pro Tips
<ul><li>Get an anchor video – shoot for ~5k+ views. This will help you surface in search and related videos leading to more organic traffic. </li></ul><ul><li>Cross-promote on FB, Twitter, your site </li></ul><ul><li>Use Promote Your Video = get a custom overlay w/ a clickable link = improve your conversion funnel! </li></ul>

Smule CEO: &quot;youtube 'been vedy
vedy good to smule&quot; link

Not just “funny” or B2C
300+ videos 6,000 views/day “ that’s roughly equivalent to 35 hyper-efficient sales reps on the phone” - Jamie Grenney, Senior Director of Social Media Strategy at Salesforce.com

Look for opportunities to be
responsive link

Link

HELP OTHERS CREATE CONTENT FOR
YOU

Recent Case Studies The Concept

What is it? What is
it? How does it work? The Step-by-Step Process Submitted via:

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