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My Background
About me ,[object Object],[object Object],[object Object],[object Object]
Indie ebooks published at Smashwords 140 6,000 20,700
The Ebook Opportunity
Ebooks as a percentage of US wholesale trade market Source: Association of American Publishers, publishers.org
Reading moving to screens
Why ebooks are hot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why every indie author should self-publish an ebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MMP=Mass market paperback, aka “pocket book” in some countries
Ebook retailers want indie ebooks Mobile apps
FIRST, A BRIEF HISTORY OF PUBLISHING (A Prologue of Sorts)
Before there were words, stories were told with pictures
… and then Words were invented
…  and then monastic scribes became the first mass production printing presses
…  and then Gutenberg created the printing press with moveable type
…  which allowed commercial publishers to develop large mass market businesses
Bookstores made it easy for readers to discover and purchase books
PUBLISHERS WERE HAPPY BECAUSE THEY CONTROLLED THE PRINTING PRESSES AND DISTRIBUTION TO BOOKSTORES
Publishers were in control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PUBLISHERS AND RETAILERS ENJOYED THIS CLUBBY, CLOSED SYSTEM $ $ $ $ $ $ $ $ $
BUT THEN THE INTERNET HAPPENED
…  AND THE RULES CHANGED FOREVER
THREE BIG TRENDS RESHAPING PUBLISHING
TREND ONE:  Bookselling moving to the Web
Bookselling moves to the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Percentage of book purchases made online vs B&M, P- and E- Brick & Mortar Web Today?
TREND TWO: Ebooks to overtake print
Ebooks to overtake print Print books Ebooks Today?
TREND THREE: Authors Become Publishers
Authors become publishers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Number of books published indie vs. traditional Indie  books Today? New trad.  books
Publishers Reacting Inappropriately to Change ooh, pretty!
Change is Difficult for Traditional Publishers
… their expenses are too high
… they’re exposed to too much risk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
…  and as publishers try to mitigate risk, publishers act less like publishers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When publishers act less like publishers, authors start questioning why they need a publisher
The future of publishing belongs to indie authors
Summary of Indie Author Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Seven Secrets to Indie Ebook Publishing Success
Secret #1
#1  Write a Great Book ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Would You Buy This Book?
Secret Two
#2  Write Another Great Book ,[object Object],[object Object],[object Object],[object Object]
Secret Three
#3  Maximize Distribution ,[object Object],[object Object],[object Object],[object Object],* Smashwords is a distributor, so of course I believe this
Secret Four
#4  Give (Some of) Your Books away for Free ,[object Object],[object Object],[object Object],[object Object],Additional resource:  Read FREE, by Chris Anderson
Secret Five
#5  Trust Your Readers and Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secret Six
#6  Have Patience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secret Seven
#7  Marketing Starts Yesterday ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resource:  Smashwords Book Marketing Guide
BONUS Secret Eight
Secret #8  Architect for Virality ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Viral Dream First reader Readers
Viral Decay, The Reality First reader Readers
Negative Virality First reader This book sucks!!!! Last reader
How to Architect for Virality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Additional resource: Read The Viral Loop by Adam Penenberg
The 7 8 Secrets to Ebook Publishing Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Visit the Smashwords Blog, 9/16/2010 for the 7 Secrets to Failure:  http://blog.smashwords.com/2010/09/seven-secrets-to-ebook-publishing.html
Thank you for listening! Q&A Where to find Mark Coker: Web:  www.smashwords.com Blog:  blog.smashwords.com HuffPo:  huffingtonpost.com/mark-coker Twitter:  @ markcoker Email:  first initial second initial at smashwords.com

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The Seven Secrets to Ebook Publishing Success