SmilingOne brief description April 2014

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SCOPE OF NEEDS DECIDED BY DCS
!THE SMILING ONE FOUNDATION PO BOX 31153 SMILING ONE PTY LTD
REG NO: 080-470 NPO TOKAI 7966 REG: 2006/012 874/07
PBO NO: 930034417 ! CAPE TOWN contact@smilingone.com
PASSIONATE ABOUT UNLOCKING POTENTIAL!www.SmilingOne.com
SOCIAL COHESION
& CRIME DIVERSION / PREVENTION 
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9 million children (48%) are growing up with absent but living fa-
thers!  
 
3.3 million young people are not in education, training or employ-
ment. 
 
As a 16-year-old member of the Thug Life gang puts it, “gang life is
like a religion to my family. My father and grandfather were in gangs
and they have done time in jail – I will probably end up there as
well. It is the way of life here; it is where you learn about respect
and get status.” 
 
As of March 2012: 32% of all inmates in SA prisons were under the
age of 25.  
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OUR 5 YEAR RESEARCH SHOWS:
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A very effective way to prevent/divert our youth and youngsters from
pursuing the path of crime is to shape positive Role Models who
meet the youth at risk where they are at (relate) and inspire/guide
them towards a different path. We find these potential change
agents in some of the most challenged SA environments...
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We have through our extensive research focused on prisons and
rehabilitation of male offenders (age 16-55) as well as the phase of
re-integration back into society. We have identified the areas of
challenge/need (niches) and developed (tailored) a solution oriented
approach which effectively shifts criminal behaviour (the drivers)
and gradually builds towards a healthy, supportive and dynamic so-
ciety for youth, families and our communities!
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FACTS: 
+/- 192,000 incarcerated in SA Prisons (82.5% male) 
+/- 25-30% released per year 
+/- 84% recidivism – often due to inability to deal with:
• Expectations
• Unemployment (Youth: 51%) / Poverty
• Rejection from family/community
• Discrimination / Stigmatisation

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SCOPE OF NEEDS DECIDED BY DCS
Currently there are correctional programs put in place by the department to assist rehabili-
tation of offenders: Restorative justice program (focus on victims), Cross Roads program
(focus on substances), Pre-Release program (preparation/procedures for reintegration),
Life Skills programs (via Social Workers), Psychological assessments in preparation for
reintegration, Spiritual Care (optional) and formal education and skills development (op-
tional).
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Upon release there are no DCS programs in place. A few other organisations like Nicro,
Kulissa and Group of Hope offer programs upon release.
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Despite the above mentioned efforts there is still a +/- 84% re-offending rate. We
want to address this! 
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AREA OF CHALLENGE/NEED – OUR NICHE 
Identified important steps (our approach): 
!
1. Personal valuebased Leadership / The Responsible Individual: understanding of
learned behaviour, patterns and belief systems, re-establish/address values, key
roles and personal purpose, enabling self to make informed choices, taking into
consideration how choice impacts on those around us, shift awareness from ‘I’ to
‘WE’, nurturing and growing seed of change within.
!
2. Circles of Sharing: enabled a voice to speak (often that which was hidden within -
forgotten) and address/practise personal values-based leadership:
a. Emotions/Fears/Expectations
b. Unemployment/poverty
c. Crime/Behaviour/Patterns
d. Abuse
e. Relationships / Fatherhood / Reconnecting with Families / Community
f. My Potential
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3. Peer Friend Process: Identifying self as Role Model, planting seeds of change in ex-
ternal environment, empowered through empowering, strengthening of personal
toolbox, learning guidance through self guidance. 
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4. Re-Integration / Trial & Support: Second phase of unlocking potential in a very dif-
ferent setup than prison (new challenges), strengthening toolbox, strong enabling
support system in place:
a. Guided/supported by our SmilingOne Team of Change Agents – already
transformed and re-integrated ex-offenders (Role Models)
b. Activated in Circle of Change (second phase/re-integration)
i. Continuous Personal Development (Sharing Practice)
ii. Serving / Paying it forward (Caring Practice)
iii. Skills Development (I am a Resource Practice) 
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5. Utilizing ‘The Potential’ and job activating it (sustainable livelihoods): Change
Agents guiding Youth at risk (acting as role models), Families, challenged Commu-
nities, high risk Schools (students/teachers), active in Small Business Development.

INTERNATIONAL STUDIES
As we fuel our energy and passion into our approach we are also very interested in the
effectiveness of rehabilitation of offenders in other countries – we are keen and open to
learn and add additional angles and ideas.
These are some of the studies that we have found highly interesting and which we find
support our approach:
1. A meta-analysis of 291 program evaluations undertaken in a variety of English speak-
ing countries in the past 40 years was conducted by the Washington State Institute
for Social Policy in 2006. They found that not all programs and services aimed at re-
ducing re-offending are effective. Community based “treatment” programs produced
the greatest reductions in re-offending, while programs without a treatment compo-
nent such as victim-offender mediation, boot camp, intensive supervision and elec-
tronic monitoring had no effect on re-offending. On the whole, programs that ad-
dressed the irrational thoughts and beliefs that contributed to anti-social behaviour
were effective. So too were drug, and sex offender treatment programs particularly
those for lower risk offenders in the community. Employment, education and train-
ing programs also proved effective in reducing re-offending. More specifically, in-
volvement in prison industries was demonstrated to reduce re-offending by approxi-
mately 8%, remedial education by 5%, employment training and job assistance in the
community by approximately 5% and vocational education in prison by an impressive
12%. Refer to Appendix 2 for an overview of the results. Therapeutic programs for
high risk offenders have been shown to reduce re-offending by an average of 14%16.
While this may appear small it is considerably larger than the effectiveness reported
for some well respected medical treatments and has the capacity to deliver signifi-
cant cost savings to the community. This increases to an average of 19% when the
need principle is adhered to and goes up to 26% when all 3 principles of risk, need
and responsivity are adhered to in a community based program17.
Source: http://www.justice.tas.gov.au/__data/assets/pdf_file/0004/129523/Back-
ground_Paper_-_Best_Practice_in_Offender_Rehabilitation.pdf
!
2. Another very interesting article which shows the effectiveness of rehabilitation very
much in line with the approach we have chosen:
http://www.justice.tas.gov.au/__data/assets/pdf_file/0004/129523/Background_Paper_-
_Best_Practice_in_Offender_Rehabilitation.pdf
!

TESTIMONY
Beresford Williams (City of Cape Town Revenue Management / President Western Prov-
ince Cricket) via Twitter (2012):
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"SmilingOne doing fantastic work. Your change agents were simply outstanding. Thank
you for the great work you do every day."  
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"Transformed individuals@SmilingOne made a great impact at event. We cannot undo
the past, but we can help shape the future." 
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ANNUAL REPORT NEWSLETTERS 
Our Annual Report 12/13 Access via our website below LIVE newsfeed 
(new report to be released May 2014) (latest newsletter March 2014)  
!
MEDIA
Big Issue Article (2013)
BusinessDay (Article) (2012)
Interview 567 Cape Talk (2012) 
Crime, Punishment & Rehabilitation (Article) (2011)
TV Interview on eNews (2011)
!

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MEET OUR ACTIVE CHANGE AGENTS / ROLE MODELS (OUTCOME)
To truly understand the effectiveness of our approach please request a meeting with our
active Change Agents for an up-close experience. You are up for a very special treat! All
our Change Agents have worked intensively with our COC Approach for minimum 5 years
and are active on our Change Agent Committee.
They are today monitoring all our COC Activations in challenged communities.

COC ACTIVITIES
TRI Facilitation & COC Activations
Parolee & Youth at Risk Support
Community Development
Newsletter/Media
Motivational Talk
Re-Integration Shop
Small Business Development
Entrepreneurship
Franklin Esau Chris Plam
!!!!!
!
IN GRATITUDE
THE BOARD OF TRUSTEES
 
Karina Andersen Founder, Trustee karina@smilingone.com  
Chris Plum Trustee prince.plamzo@gmail.com 
Nicky Thorp Trustee nicky@thorpauto.co.za
!
www.SmilingOne.com

SmilingOne brief description April 2014

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SmilingOne brief description April 2014