The document outlines a social media marketing plan for The Sparks Foundation. It discusses creating engaging social media content using rich media to increase engagement. It recommends highlighting the best content and creating LinkedIn ad campaigns. Key aspects include optimizing the company's LinkedIn page, defining SMART goals, and measuring performance with analytics to optimize campaigns over time. The goal is to create a significant online presence and make the most of the LinkedIn platform.

1. The Sparks
Foundation
Author: Smit Bhansali
(Digital Marketing Intern @TSF)
#TASK 1 - CREATING A MARKETING PLAN: SOCIAL
MEDIA

2. MARKETING PLAN:
SOCIAL MEDIA
INSPIRING, INNOVATING, INTERAGATING
THE SPARKS FOUNDATION

3. Key takeaways:
Things to discuss:
Create (and curate) engaging social content.
Use Rich media for increasing engagement.
Highlight the best content.
Create LinkedIn ad campaigns.
Measure and Optimize with Analytics.
- Company's Mission & Vision
- Exploring different Programs at TSF
- GRIP Program at TSF
- Defining the S.M.A.R.T Goals
- Exploring LinkedIn Platform
- Show, Grow & Flow
- Creating a significant online presence
1.
2.
3.
4.
5.
- Making the most out of the LinkedIn

4. To Inspire, motivate and encourage
students to learn, create and help build a
better society.
Inspiring
To teach new ways of thinking to innovate
and solve the problems on their own.
Innovating
To let the students integrate, help each
other, learn from each other and do well
together.
Integrating
Mission Statement

5. Different Programs at
TSF
Student Scholarship
Program
Objectives:
- Ensure money is not
the showstopper.
- Use a little money to
drive bigger results.
Vision:
A world of enabled
and connected little
minds, building future
Objectives:
- Make resources
available to students
to further their dreams.
- Help them shape
their dreams towards
reality.
- Guide, Teach, Mentor,
and Monitor Students,
to ensure their success.
Objectives:
- Helping Children On
Urgent Needs.
Vision:
A world of enabled
and connected little
minds, building future.
Objectives:
- Helping Corporates,
Help Causes.
Corporate Visits &
Externships.
Charitable Team
Building Programs
Student Mentorship
Program
Corporate
Programs
Student SOS
Program

6. Graduate Rotational
Internship Program
The Graduate Rotational Internship Program is a unique offer
for students and recent graduates to experience and join The
Sparks Foundation. In addition to skills-specific tasks, we
encourage interns to build a credible professional profile.
Internship Programs At TSF

7. Making it big
online
Specific
Measurable
Attainable
Relevant
Time-bound
Will use the S.M.A.R.T. goal framework. It will guide
Company's actions and ensure they lead to real business
results.
S.M.A.R.T. goals

8. LinkedIn is the top choice for professionally
relevant content, with 91% of executives
choosing the platform.
As the world’s largest professional
network, LinkedIn generates leads 227%
more effectively than Facebook and
Twitter, so it's an essential platform for the
business when it comes to marketing.
Linkedin for Marketing
Exploring
Linkedin platform

9. Show: Gaining visibility and awareness.
Building a compelling profile, and establishing a consistent
voice and cadence, will help get the company seen on
social networks.
Grow: Growing social media presence.
For growing social media presence - Start using hashtags
and joining relevant conversations. Increase activity.
Activate employees to speak on behalf of the brand.
Flow: Measure and optimize for flowing continually.
Measure and optimize to keep awareness, engagement,
and conversions flowing continually and maintain forward
momentum.
Show, Grow
& Flow

10. Where to start:
Optimize the page for search
Insert keywords: Incorporate keywords and
phrases that potential customers might use to
search for service.
Share relevant content: share content potential
followers can engage with; will help page to
appear in search results.
02
Create an effective LinkedIn page
Complete Page - Complete LinkedIn page by
Filling out all the key fields Including, Logo,
Overview, Organization info, & Customize Call-
to-action button.
01 Optimize the page for the grow
Create a Showcase Page - Highlight all aspects
of the brand. It will help to spotlight TSF's
Initiatives.
Build a Career Page - Career Page will build a
pipeline of candidates for open roles.
Create LinkedIn Group - LinkedIn Group will
help in building community.
03

11. Creating a
significant
online presence
Create (and curate) engaging social content.
Use Rich media for increasing engagement.
Highlight the best content.
Create LinkedIn ad campaigns.
Measure and Optimize with Analytics.
Creating a significant online presence is the ultimate goal.
For building an online presence, It's essential to make a
content strategy -
1.
2.
3.
4.
5.

12. Publish engaging
content:
Share Interesting &
Educational Articles, Case
Studies, Long Posts.
Post Video and Presentations.
Take Polls & Share Valuable
Tips, Insights.
Power the company's profile by
publishing insightful and
engaging content; This will help
grow the audience and increase
brand awareness.
Post intriguing, eye-
catching visuals:
At least 50% of posts feature an
engaging visual, whether an
infographic, illustrated statistic, or
quote graphic.
Create (and curate)
engaging social content.
Posting Strategy:
Post Once or twice per day.
Timing Is everything and the best
time to post on LinkedIn is 7-8:30
am and 5-6 pm Tuesday,
Wednesday, and Thursday.

13. Use rich media to
increase engagement:
Make custom image collages (3-4 images
in one post).
Videos should be about 1-2 minutes and
capture attention within the first few
seconds. Add subtitles for those watching
with the sound off.
Host an event using LinkedIn Events
Feature and actively promote the events;
Stream live video.
Showcase the Interns Reviews and
highlight colleagues or employees—a
personalized shout-out is always
appreciated.
Build your brand on
LinkedIn

14. Highlight the best
content
Ways to use Sponsored Content -
Share thought leadership: Share content that about Brand initiatives.
Showcase programs & initiatives: Highlight TSF programs or share best
practices to drive interest and engagement.
Promote an event: Garner interest and grow attendance for upcoming
events.
Get started with Sponsored Content:
Create a Sponsored Content campaign to meet all your marketing
objectives.
Use Direct Sponsored Content to personalize and test ads for specific
audiences without publishing them on your LinkedIn Page.
Add Lead Gen Forms to your Sponsored Content Ads to collect qualified
leads.
LinkedIn Sponsored Content Feature will help Boost content
directly in your audience feed.

15. With the Right Campaign and Creative
Structure, Company can Drive Impressive
Results.
Create LinkedIn ad
campaigns
Launch The Campaign

16. Create your
Campaign
Manager account
Set up an ad account, run
campaigns, and control the
budget.
01
Determine
your objective
Selecting the objective will help us
streamline and customize the
campaign creation.
02
Launch
your campaign
Once an objective is selected, build
an audience, set a budget, and
upload an ad creative. The final
steps are to set up your payment
details and launch your campaign!
03
Three steps to get started

17. Measure and
Optimize with
Analytics.
Monitor and optimize LinkedIn Page performance by using
LinkedIn Page analytics alongside LinkedIn Analytics for
publishing on LinkedIn.
Improve paid campaign performance with help from your
LinkedIn Campaign Manager.

18. Take advantage of the LinkedIn tools available.
Making the most out
of the LinkedIn
LinkedIn Sponsored
Inmail
Time Investment: 1 hr
weekly / 4 hrs monthly
LinkedIn SlideShare
Time Investment: 30
mins daily / 2 hrs
weekly / 6 hrs monthly
LinkedIn Groups
Time Investment: 20
mins daily / 2 hrs
weekly / 4 hrs monthly

19. - Tom Fishburne
“The best marketing
doesn't feel like marketing.”