Retail Media Around the World

Retail Media Around the World
Retail media is the third fastest-growing
advertising channel in 2023 after Digital OOH
and CTV…
Source: 2023 Global Mid-Year Forecast by GroupM
It is expected to reach $125.7 billion
globally in 2023.
Source: 2023 Global Mid-Year Forecast by GroupM
Here are the trends in retail media from
around the world…
The US leads the way in retail
media growth…
$45.15 bn
expected retail media spending in
2023 in the US
> $100 bn
Source: Insider Intelligence
expected retail media spending
by 2027
Top Retail Media Networks in the US…
Walmart Connect
Target Roundel
Kroger Precision Marketing
#1
#2
#3
Source: Statista (2022)
Amazon
Instacart
eBay
#1
#2
#3
Brick & Mortar Digital
In Latin America, the size of the
retail media market is estimated
to be USD 1 billion
Top Retail Media
Networks in
LATAM…
Mercado Libre
Jumla
Fabella
#1
#2
#3
Source: Insider Intelligence, Sep 2023
#4 Walmart Mexico
In Europe, besides Amazon and eBay,
domestic players are emerging with their own
retail media offerings…
Retail media ad spend in
Europe in 2022
€10 bn
£2.7 bn
Retail media ad spend in
the UK in 2022
Top Domestic Retail Media Networks
Zalando
Carrefour
#1
#2
Source: Statista (2022)
Tesco
Ocado
#1
#2
Europe UK
Meanwhile, in Asia investment in retail
media is rapidly growing…
projected share of all
ad spend in China on
retail media in 2023
38.1%
Source: Insider Intelligence (2023)
of advertising decision makers are
currently advertising on 1-3 retail
media networks
$$$$$
88%
Retail media advertising
accounts for 1 in 5
advertising dollars spent
Source: IAB SEA + India (2023)
In South-East Asia & India…
Top Domestic
Retail Media
Networks in Asia
Carousell
Alibaba
#1
#2
Source: IAB SEA + India (2023)
Flipkart
JD
#3
#4
Grab
Lazada
Tokopedia
Shopee
#5
#6
#7
#8
1 de 16

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Retail Media Around the World

  • 2. Retail media is the third fastest-growing advertising channel in 2023 after Digital OOH and CTV… Source: 2023 Global Mid-Year Forecast by GroupM
  • 3. It is expected to reach $125.7 billion globally in 2023. Source: 2023 Global Mid-Year Forecast by GroupM
  • 4. Here are the trends in retail media from around the world…
  • 5. The US leads the way in retail media growth…
  • 6. $45.15 bn expected retail media spending in 2023 in the US > $100 bn Source: Insider Intelligence expected retail media spending by 2027
  • 7. Top Retail Media Networks in the US… Walmart Connect Target Roundel Kroger Precision Marketing #1 #2 #3 Source: Statista (2022) Amazon Instacart eBay #1 #2 #3 Brick & Mortar Digital
  • 8. In Latin America, the size of the retail media market is estimated to be USD 1 billion
  • 9. Top Retail Media Networks in LATAM… Mercado Libre Jumla Fabella #1 #2 #3 Source: Insider Intelligence, Sep 2023 #4 Walmart Mexico
  • 10. In Europe, besides Amazon and eBay, domestic players are emerging with their own retail media offerings…
  • 11. Retail media ad spend in Europe in 2022 €10 bn £2.7 bn Retail media ad spend in the UK in 2022
  • 12. Top Domestic Retail Media Networks Zalando Carrefour #1 #2 Source: Statista (2022) Tesco Ocado #1 #2 Europe UK
  • 13. Meanwhile, in Asia investment in retail media is rapidly growing…
  • 14. projected share of all ad spend in China on retail media in 2023 38.1% Source: Insider Intelligence (2023)
  • 15. of advertising decision makers are currently advertising on 1-3 retail media networks $$$$$ 88% Retail media advertising accounts for 1 in 5 advertising dollars spent Source: IAB SEA + India (2023) In South-East Asia & India…
  • 16. Top Domestic Retail Media Networks in Asia Carousell Alibaba #1 #2 Source: IAB SEA + India (2023) Flipkart JD #3 #4 Grab Lazada Tokopedia Shopee #5 #6 #7 #8