Slide notes tellstrom's thoughts on effective leadership ngcoa 2011 power point

Tellstrom’s Thoughts on Effective Leadership - NGCOA

Slide 1

Tellstrom’s
Thoughts on
Effective
Leadership
Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 1

Shaping - The Future of Golf
If you LOVE the Game of GOLF – What NEW Changes have you planned for 2012?
If you LOVE the Game of GOLF – What are You Doing NOW to ATTRACK NEW PLAYERS?
If you LOVE the Game of GOLF – If You Died Tomorrow, What Would YOUR Legacy Be?
If you LOVE the Game of GOLF – Describe Your NEW Evolvement with your
Association(s) – NGCOA, USGA, PGA, GCSAA & CMAA

Moving forward, WE ALL will have to decide am “I” going to be a PLAYER or a
spectator?

I believe the folks at the Grass Roots Level should be The Driving Force in Leadership-
Direction, therefore get some NEW skills, and get in the GAME!

Thursday, November 3, 2011 Slide 1


Slide 2

Welcome to the NGCOA Indiana
Chapter Annual Meeting
• On the behalf of all 9,000 COOK employees
welcome to the French Lick Resort!

• I am looking forward to spending time with
you today as I share the leadership principles,
marketing, and communication ideas that I
have learned over the past 40 years – Theme
for today is Surviving – but I Like Shaping the
Future much better!

HOUSE KEEPING

1st Please SILENT – VIBRATE cell phones
2nd Also I would prefer that you NOT take notes – we will make them available
3rd This presentation is a little like Grandma's soup there’s a lot of stuff in it, but I’m
NOT always sure what it is?

Today’s Recipe
• Building your BRAND
• What is an OUTSTANDING LEADERS
• Crafting WORLD CLASS COMMUNICATIONS
• Marketing & Growing the Game
• IMPROVING our Relationships with Customers, Employees &
Community
• Infusing Entertainment & Education into the Golf Culture!

I hope you will AGREE, there is a VOID in Leadership, an unprecedented
sense of URGENENCEY for CHANGE in LEADERSHIP Skills, across the
landscape of GOLF



Slide 3

Here’s….
What I Know!
• If you call yourself a LEADER…
and no-one is following you…

You are NOT a LEADER.

COOK Company Philosophy— Steve Ferguson

Cook Company philosophy emphasizes the beliefs and attitudes which encourage individual
contribution toward the success of the group.
To be successful, we must always …

• Produce quality products in a timely manner
• Maintain a close relationship with customers
to better serve them
• Grow through innovation while being aware
of what we make and whom we serve
• Remunerate by sharing the profits of success
in a manner that respects the individual in relation
to the group
• Use profit as a standard for measuring excellence
• Take pride in the company and its achievements



Slide 4

7 Values & Behaviors That Will Underlie
Every Thing We Will Do In Golf
Always try to differentiate our Properties, our Service and our People

Branding the as a Golf Destination and Instruction Destination

Leadership through our Communication to both Guests and Employees

Continuously Learning – Seeking New Ideas – Technologies – Trends Harner’s
Multiplication – Developing Our People & Changing Lives!
DNA

Tell Compelling Stories about the Past, Present & Future at the Resort

SHARE - Ideas, Work Load, Creativity, Passion/ Enthusiasm, Friendship & Laughter!


COOK Group— Steve Ferguson

What are values?
• Values are rules.
• Morals are values for judging others.
• Ethics are value standards for behavior.

Values are learned and are a part of our lives. Is it not it interesting that we often ask:
What are your values?
Do you have a sense of value?
Is it a question of values?
Is the information of value?
What is the value?

Values for Living
• Create, compete, and achieve.
• Be proud of who you are and what you do.
• Have a love for life.
• Take care of yourself and your family.



Slide 5

Did You Know?
Prior to GPS navigation, most ships
crossing the ocean were OFF Course
95% of their voyage.
Therefore Leaders MUST
Take Action, Monitor
Results & Adjust to Stay
on Course.

We need to get BETTER about adjusting to stay on course!

Cook Leadership Philosophy — Steve Ferguson

Leaders must…

• Prepares for any event, reacts when the event takes place and analyzes what happened.
Ready, fire, aim! The leader reacts, but not always to plan and sometimes before all facts
are known, and when time permits, analyzes the event, what happened and what was
done. History becomes the future plan.

• Admits mistakes, corrects them, benefits from the experience, and forgets them

A leader …
• Has the responsibility for the work of others
and the accomplishment of projects.

• Leads people and manages things. The leader’s actions determine the attitudes and beliefs
of associates. The leader is a guide who demonstrates how to achieve but does not
dominate the course of achievement.



Slide 6

Continuously Learning
"In times of change, learners inherit the earth,
while the learned find themselves beautifully
equipped to deal with a world that no longer
exists.“
~ Eric Hoffer

Our NEW Habit Patterns – Seeking New Ideas,
Technologies, & Trends


What are you learning TODAY
that will help you TOMORROW?
Leaders must… — Steve Ferguson

• Reflect the values of the CEO and company
• Lead, instruct, and coordinate
• Always check the progress of subordinates
• Make decisions quickly and decisively
• Promptly communicate verbally (An e-mail or fax
is never as good as a verbal communication)
• Create and move ideas promptly into action
• Never be vindictive
• Understand value expectations and behave ethically at all times (Ethical standards are
the most important charge to every executive
• Understand that COOK is not a democracy



Slide 7

My Building Process for EVERYTHING
Dreaming

FUN! Vision

Action Story
Steps Telling

Everyone has a starting point for almost anything they do, and this
illustrates my building process, and begins with…
Dreaming – This has been my personal key starting point for almost everything I do – much like
visualizing a golf shot…BEFORE – DURING and AFTER the shot. For me…almost every dream I’ve
HAD… has come TRUE… or even better.

NEXT WE MOVE TO -
Casting your Vision to your staff and anyone responsible for carrying out your vision! No matter how
this communication gets done! It’s about putting everyone on the same page.

NEXT –
Story Telling – should describe the features, benefits, experiences, or the value that will be receive…
also it’s about TELLING who you are and what you stand for.

MOVING TO –
The ever important Action Steps - make sure this is clear to everyone involved.

THEN REMEMBER TO –
Have some FUN in the process… For GOD’S sake we are in the entertainment business.



Slide 8

Management/Leadership
Management Leadership
Doing things right Doing the right things

•Administration • Innovation

•Maintenance • Development

•Systems/Structure • People/Trust

•Short-range • Long-range

•How? • What/Why?

•Compliance • Commitment

•Control • Empowerment

Leaders vs. Managers — Steve Ferguson
Leaders master the context of their mission. Managers surrender to it.
FROM ► TO
Administer, imitate, maintain ► Innovate, originate, and develop
Focus on structure ► Focus on people
Rely on control ► Inspire trust
Have short range view ► Have long-range perspective
Accept the status quo► Challenge the status quo
Are classic good soldiers► Ask what and why

The Changing Management Mindset
FROM ► TO
People as an expense ► People as an asset
Managing others ► Leading others
Control ► Commitment
Competing ► Collaborating
Relying on rules ► Focusing on outcomes
Using hierarchy ► Using network
Consistency/ sameness ► Diversity/ flexibility
Secrecy ► Sharing information
Passivity ► Risk-taking
Isolation ► Involvement



Slide 9

Connection begins
with authenticity

You Have GOT TO BE
YOURSELF As A Leader


There are (2) VERY POWERFUL components with regard to leadership are -

1st The Power of Attraction
2nd Being…Genuine & Authentic

We have all been in a room where problems/ solutions are being discussed, and when it comes to
making THE KEY DECISION, everyone looks to just one person for approval, many times that is not the
appointed leader for that group. In this scenario the TRUE leader is the one with the most influence!

Leadership is about INFLUENCE… nothing more or nothing less!



Slide 10

Wikipedia
Leadership styles of “Outstanding Leaders“
• In 1994 House and Podsakoff attempted to
summarize the behaviors and approaches of
"outstanding leaders“
 Vision.
 Passion and self-sacrifice
 Confidence, determination, and persistence
 Image-building

Vision Outstanding leaders articulate a vision congruent with the deeply-held values of
followers, a vision that describes a better future to which the followers have an alleged
moral right.
Passion and self-sacrifice Leaders display a passion for, and have a strong conviction of,
what they regard as the moral correctness of their vision. They engage in outstanding
or extraordinary behaviors and make self-sacrifices in the interest of their vision and
mission.
Confidence, determination, and persistence Outstanding leaders display a high degree
of faith in themselves and in the attainment of the vision they articulate. Theoretically,
such leaders need to have a very high degree of self-confidence and moral conviction
because their mission usually challenges the status quo.
Image-building Outstanding leaders are self-conscious about their own image. They
recognize the desirability of followers perceiving them as competent, credible, and
trustworthy.



Slide 11

Leadership Continued
 Role-modeling
 Outstanding leaders act as spokespersons
for their respective organizations
 High performance from their followers
 Selective motive-choices
 Inspirational communication


Role-modeling Followers identify with the values of role models whom they perceive in
positive terms.
Outstanding leaders act as spokespersons for their respective organizations and
symbolically represent those organizations to external constituencies.
Outstanding leaders communicate expectations of high performance from their
followers and strong confidence in their followers’ ability to meet such expectations.
Selective motive-choices Outstanding leaders selectively stimulate those motives of
followers that the outstanding leaders see as of special relevance to the successful
accomplishment of the vision and mission.
Inspirational communication Outstanding leaders often, but not always, communicate
their message in an inspirational manner using vivid stories, slogans, symbols, and
ceremonies.



Slide 12

Multiplication - Leadership
• “ The first method for estimating the
intelligence of a ruler is to look at the men he
has around him.” ~ Niccolo Machiavelle
One of my
FAVORITE
Quotes • “There are only three rules of sound
administration: pick good men, tell them not
to cut corners, and back them to the limit; and
picking good men is the most important.”
~ Adlai E. Stevenson

What Makes a Good Manager? — Jack Welch

I prefer the term business leader. Good business leaders create a vision, articulate the
vision, passionately own the vision, and relentlessly drive it to completion. Above all
else, though, good leaders are open. They go up, down and around their organization
to reach people. They don’t stick to the established channels. They’re informal. They’re
straight with people. They make a religion out of being accessible. They never get
bored telling their story.
— Jack Welch
Chairman & CEO
General Electric
Human Behavior is determined by — Bill Cook

Culturally based values that are taught through family association (Values are not homogenous
throughout cultures)

Identifying leaders -
Potential leaders can be identified by the following traits:

• Lead by example – they work alongside fellow workers
• May possess charismatic personalities that stimulate a desire to follow
• Are sensitive to other’s reactions – take nothing for granted
• Have ability to communicate and to sell ideas and themselves



Slide 13

Facebook, Your Web Page,
for a job… Google Forms,
Multiple ways to apply

etc.


Look for multiple ways for people to apply for a job… Google Forms, Facebook, Your Web Page, etc...
Also examine the check boxes at the bottom of the page. Look for diversity in skill sets

Leadership skills— Bill Cook
MANAGEMENT skills can be taught but LEADERSHIP skills such as vision probably are inherent. Management
skills are based upon predictability while leadership skills are based upon unpredictability.
LEADERS COMMUNICATE with SENSITIVITY and are aware of each individual’s reactions; they often react
intuitively in their relationship with others. Communication of wishes and desires is a unique tool of effective
leaders.
LEADERS SELL themselves to others; they desire to be liked, respected or both.

DEVELOPMENT OF A LEADER REQUIRES both mentoring and education — Bill Cook
LEADERSHIP CYCLE INCLUDES:
1ST stage–Over manage
2nd stage–Under lead
3rd stage–Off and Running
A COMPLETE LEADER must also be a good MANAGER

Leadership skills — Bill Cook
Three Pillars for leaders to construct and complete are —
• INTEGRITY
• EXPERTISE
• AMBITION



Slide 14

Building your “Brand”
Here’s What I Know
Everything You Do Builds your
Brand Up….
or Tears it Down!


Right NOW… How many of you consider YOURSELF a “BRAND” ???

If you think you have more than (4)….Please name a few… Especially if they are
unique!

As we begin to drill down into this topic we should begin with a definition

………..and what better source than Wikipedia.



Slide 15

Wikipedia Defines
• A brand is a collection of symbols, experiences
and associations connected with a product, a
service, a person or any other artifact or
entity.
• We tend to base our buying choices on brand
trust…
• Therefore work hard to develop TRUST! &
DIFFERENTIATE YOUR BRAND


Here’s what I have LEARNED a “BRAND” is NOT:
– A brand is not a logo
– A brand is not an identity
– A brand is not a product

A Brand is a customer’s gut feeling about a product, service, or organization.

It’s a customer’s gut feeling, because brands are defined by individuals, not by companies, or
organizations.

It’s a GUT FEELING because people are emotional, intuitive beings.

IT’S NOT WHAT YOU SAY THE BRAND IS… IT’S WHAT THEY SAY IT IS.

So…WHY IS BRANDING SUCH HOT TOPIC?

People have too many choices and too little time
Most offerings have similar quality and features
Trust comes from meeting and exceeding customer expectations.

SO, I believe our goal in the branding process is to CREATE A TRIBE OF FOLLOWERS for which our
tribe (members/ customers) believe there is NO substitute.



Slide 16

What Do You Want
To Be… When You
Grow-UP?


In trying to define who WE were and wanted to be. I knew I was never going to be able to claim that
we were the BEST in Almost any category, but got luck and fell into and untapped Unique Selling
Position of just who were becoming.

Personal Paradigm Change— Steve Ferguson
Move From ► Move To – The New Reality
People as an expense ►People as an asset
Managing others ►Leading others
Control ►Commitment
Competing ►Collaborating
Relying on rules ►Focusing on outcomes
Using hierarchy ►Using network
Consistency/ sameness ►Diversity/flexibility
Secrecy ►Sharing information
Passivity ►Risk-taking
Isolation ►Involvement



Slide 17

Brand
Segmentation


These are some examples of success stories that revolve around attention getting, theme building &
story telling as part of almost everything we did!

Also it’s about segmentation of your customer data base.

Remember - what I have LEARNED a “BRAND” is NOT:
– A brand is not a logo
– A brand is not an identity
– A brand is not a product



Slide 18

Differentiate Yourself in
Communication

Explain the evolution of our e – Stationary & Templates and its importance.



Slide 19

Stimulate STAFF Creativity
Brain Storming with Staff Art or Theme for Specials


As I was putting this presentation together, I wanted to focus on the STIMULATION process. When I
would fall into a creative slump… I would begin with Brain Storming with Staff …

This story is about employee Lyndsay Adams.

“The best cure for a sluggish mind is to disturb its routine.”
~William Danforth



Slide 20

My Favorite new ORGANIZATIONAL tool


My favorite new ORGANIZATIONAL tool

• Gather your notes and information in one place.
• Back up your valuable information.
• Find information more quickly.
• Work together more effectively.
• Organize your way.
• Prioritize and manage task and your to-do list more efficiently.
• Make meetings more productive.
• Get up to speed quickly.
• Improve productivity away from the office.

Down Load a sixty day FREE trial!



Slide 21

TESTIMONY for


Praise GOD for Harry Ipema & Dave Beckwith,
their STAFF and MOST of ALL their TRIBE of LOYAL
followers!



Slide 22

Rule No. 1
OP-IN


Build your database anyway you can.

Do NOT violate RULE 1

Use all the TOOLS that are available to you to collect the data, the following were my
minimums:
1. First and Last Name

2. Cell Phone

3. E-mail (s)

4. Zip Code



Slide 23

Our Next Steps
& Why?


Explain the evolution of our Loyalty Punch Cards and its importance.



Slide 24

Web Functionality


Make sure YOUR web site functioning with all devices.

Priority Number 1 Ability to Booking Tee Times – KEY
Priority Number 2 Andrew Wood Says 6-8 Point to collect DATA
Priority Number 3 Rates/ Specials Page – BEST RATE GARNTEE
Priority Number 4 BEST RATE(S) guarantee ON YOUR SITE ONLY!
Priority Number 5 Telling your STORIES
Priority Number 6 Keeping it FRESH



Slide 25

Celebrating Obscure Holidays
- The Calendar & Programing


The goal this process of celebrating just about everything under the sun, it is to create
the illusion of lots of activity, excitement, fellowship, diversity in the messages, etc.

Remember, the success of each and every message-campaign, promotion, pales in
comparison to the precipitation of your REAL actively levels at your facility.

Trying to FILL the soft spots in your tee sheet!

Illusion vs. Reality



Slide 26

Give this a TRY!

Create a Problem
& Then Solve it!


Theme is a part of BRANDING and should be consistent throughout any/ ALL projects –
ALWAYS have a call to action, and multiple collateral pieces like posters, other signage,
punch cards, gift bags, etc.



Slide 27

-This email is for you-
For the man who always makes the tee time, organizes the golf outings, and
rarely even gets a ‘thanks’. Well, we’re here to say ‘Thank You’ Mr. Tee Time
Maker guy! We want to give you a FREE round of golf with a cart!
Just book a tee time for a foursome online and we will even cut your
buddies a break! This of course also goes for Miss Tee time Maker Gal!

Bud Light Presents Real American Heroes (Real American Heroes) Today we
salute you, Mr. Driving Range Ball Picker-Upper (Mr. Driving Range Ball
Picker-Upper) for our pure enjoyment, you bravely throw yourself directly in
the path of adversity and you do it on a tractor. (Riding high) Oh, the rules
call for friendly fire, but you know we're all gunning for you. (Gunning for
you) "Let her rip", you say, "because someone's gonna hit a little dribbler
and they're gonna try and chase it down." (Run, run, run, run) And when
they do, you'll be there. (You'll be there) So crack open an ice cold Bud Light
range guy, because in this world of mamby-pambys you're the one with all
the balls. (Mr. Driving Range Ball Picker-Upper) Bud Light beer, Anheuser-
Busch St. Louis, Missouri


Slide 28

Push vs. Pull Marketing
Using Both Strategies Think
Push Pull MOBILE!
• In other words, push- • On the other hand, pull-
marketing involves the marketing largely involves the
active engagement of a
active development of a highly
visible brand. This encourages Phone
target market through customers to actively seek you
methods like advertising on out, because they believe you
relevant websites, email
marketing and the practice
can fulfill their needs.
Methods commonly used
i-Pad’s
include media interviews,
of cold calling or emailing a conference speaking,
prospect. syndication of your content
and word of mouth.
& so on!

Work toward PULL!
Permission Marketing!!!

Marketers feel that this is a more efficient use of their resources because advertisements are only
sent to people that are actually interested in the product.

This is one technique used by marketers that have a personal marketing orientation.

They feel that marketing should be done on a one-to-one basis rather than using broad aggregated
concepts like market segment or target market.

In the United Kingdom, opt-in is required for email marketing, under The Privacy and Electronic
Communications (EC Directive) Regulations 2003. This came into force on the 11 December 2003.

Permission based marketing is believed to have been developed by Seth Godin, a well-established
international marketing guru at the turn of the century. A key element of "permission" based
marketing is that you are in essence, purchasing someone's time and getting their "attention" which
has become increasingly valuable in what may be termed the 90-Second Economy



Slide 29

Printed Collateral???


Print materials… I’m sorry but you will have to have some.



Slide 30

Co-Branding!


For 35 years MacGregor Golf coined the “term” - Two Great Names in golf MacGregor
Golf & Jack Nicklaus… Co-Branding should be mutually beneficial to both brands.



Slide 31

We are not alone with this problem… Do some research!

CHECK THE WANT ADS:
Job Title: Pricing Integrity Specialist (Part-Time)

Shameless Self-PROMOTING, you, your products/ services and course!



Slide 32

Save, Archive & Recycle Ideas
Original Art (1) of the Way You Might Use it


Save and Archive all your work/ ideas, then review it annually… Remember timing is as
important as the idea.

Tellstrom’s Learning Model

• I Hear…I Forget
• I See… I Remember
• I Do… I Understand



Slide 33

Gift Cards
The Gift That
Keeps on
Giving!


This is advertising in the wallet.

****Make sure you put some type of expiration date on the
card.



Slide 34

Personalize Every Piece of Marketing


Your customer favorite subject is their kids, then themselves.

Personalize Every Piece of Marketing Material you can.



Slide 35

Make Memory Keepsakes!

FREE Vendor Art &
Design


Remember we are in the
MEMORY MAKING BUSINESS!



Slide 36

Don’t Do it All Yourself – Partner!


Move forward, make sure you get up to speed on -

Golf 2.0
Golf 2.0 Endorsement

“I love the game of golf and believe we have a unique opportunity right now to grow our sport. There
are few bigger traditionalists than me, but I realize we need to start thinking out of the box. With so
many sports and activities fighting for the time and attention of families, we need to think of ways to
make our game more attractive and thus more inviting, especially to children and young adults.” ~
Jack Nicklaus



Slide 37


The Threat on the Game is REAL!
What are you doing to turn the tide?



Slide 38

Communication

“If one had to name a single,
all-purpose instrument of
leadership, it would be
communication.” ~John W. Gardner


I’m inspired by Dave Harner, PGA

Who Inspires YOU?



Who

Slide 39

Planning for Shared Expectations


~ There is A Napoleon Hill Quote I like –

“Cherish your visions and your dreams as they are the children of your soul; they are
the blue prints of your ultimate achievements.”

Keep it Simple
Business Plan or Marketing Plan
Start with Microsoft templates to get started
Goals or Task Lists
Executable
Is about Resources & People
Time is a Key Component
Accountable Absolutely – Essential
Deadlines, Record Keeping & Accountability Partners
Results – Measure and Test



Slide 40

PARENTS, Expectations & Telling Your Story!


Write down ALL their questions!



Slide 41

What is social media?
Think
Any online technology or practice that people use to
share (content, opinions, insights, experiences, MOBLE!
perspectives and media).
Examples of social media applications:


(iPad like) Device Owners of All Ages Spend
Average of 90 More Minutes a Day Surfing
Philosophy for growth – Bill Cook

Building simple products for complex uses
Never depend upon a few products for income
(Do not be a single product company)
Grow through reinvested earnings



Slide 42

The French Lick GOLF Page


Summary: Google+ just passed 40 million users and Facebook last month passed 800 million users.
The problem is that one number is total sign-ups and the other is active accounts. Can you guess
which is which?

People are using all types of social networks to self-publish, share, connect, reconnect and establish
an array of communities. This is happening in both professionally and personally. Facebook is not

20 times the size of Google+; it’s even bigger. Facebook 800 Million Users
Check out the French Lick GOLF Page - http://www.facebook.com/golffrenchlick



Slide 43

Charities You
& the
Community


~ Chinese Proverb

If you want happiness for an hour – take a nap.

If you want happiness for a day – go fishing.

If you want happiness for a month – get married.

If you want happiness for a year – inherit a fortune.

If you want happiness for a lifetime – help others.

“Life’s most persistent & urgent question is: “What are you doing for others?” ~
Martin Luther King Jr.



Slide 44

MY
Key
Relationship
& Leader!


This needs to be your strongest Relationship & Leader
Identifying leaders — Bill Cook

Potential leaders can be identified by the following traits:

• Lead by example – work alongside fellow workers
• May possess charismatic personalities that stimulate a desire to follow
• Are sensitive to other’s reactions – take nothing for granted
• Have ability to communicate and to sell ideas and themselves



Slide 45

COMPLIMENTARY rounds without giving up the farm – We ALL have debit or obligation
to the game of GOLF, for ME the more I gave, the more I received!

Every junior golf program in the world there is a STRONG disconnect between the
lesson tee and the golf course, so we developed and idea on how to get kids on the golf
course. There was always a point after the evening leagues that NO one is teeing off
so… Only 4 Rules:

Rule No. 1 Parents - have to walk and caddie
Rule No. 2 Parents could not play until the student/ child could play 9 holes (from
their tees) in 2 hours
Rule No. 3 When they reach the 2 hour mark the entire family could walk and play
for FREE!
Rule No. 4 In the beginning carts were NOT allowed, we wanted to kids to fall in
love with golf, NOT the cart.

However once the 2 hour mark had been met, families were permitted to rent them.

More importantly, we started to change the culture at Smock; we started seeing
more and more families. This worked like magic for us!


Slide 46

ALLWAYS
Learning, Sharing & 80/20 Rule
write
Interesting
~ Focusing on Families: PGA
Compelling Village Best Practices:
Reaching out to mom, dad
COPY! and the kids is required
By Bob Baldassari, PGA


This is about Giving Credit, but more importantly it is about sharing!

I believe you should share 80% of everything you know, but you should NOT share the
other 20% of what you think about, working on, or in variety states of development
with other folks in our industry.

THE COPY
The Perfect Family Night Out!
Golf offers a great way for families to spend time together.

With demanding, busy school calendars and hectic schedules, we all need family time!
So come to Smock any evening and enjoy:
• Walking through beautiful rolling fairways
• Sipping on some cool lemonade
• Sharing special conversation
• Simply spending quality time with each other



Slide 47

If Mom Plays – The Entire Family Plays


Women control 80% of an average household
income.

Therefore when I hear a golf industry person make
the statement, the women here don’t buy
anything.

It says more about the person making the
statement than the women.



Slide 48

6 to 10 Classes per Season


You will need to have critical mass… if you don’t
have (8) postpone to a later date.

We Average 17 per Class



Slide 49

If I Can Do This… Anybody Can!


They want to LEARN!



Slide 50

Think About OFF Season &
OFF Site Corporate Clinics


• Take GOLF to the PEOPLE!

• What are WE waiting for?

• Certified Friendly “Ladies Golf Course”

• Everyone should make this a priority!



Slide 51

Don’t Wait to Sign Them Up!


A key phrase you will want to use over and
over, “here are your next steps.”



Slide 52

So….What's NEXT?
Phone / Notebook APPS


Technofutures: The Top Innovation Trends that Will Shape the 21st Century

Cars that talk. Robots that walk. Computers that think. Hackers that hack. From the mapping of the Human
Genome to the adoption of the Internet, the future is coming fast and furious. There have been more changes
attributed to technology in the past thirty years then in the previous 10,000 years. What's next? Welcome to
the extreme future.

Fast moving radical technologies are reshaping the marketplace and society. This presentation provides a
strategic overview of the leading-edge technologies, strategies, and trends that will transform business,
economics and society in the 21st century. Find out what the future holds for the Internet, quantum
computers, intelligent agents, wireless, broadband, digital cash, robotics, digital TV, cybercrime, virtual reality,
biotech, nanotechnology, and artificial intelligence. What new business models, social issues, customer trends
might be mission-essential to your success? Learn about the power tools and building blocks of the next
economy.

This Big Picture presentation will demystify technology trends providing a practical explanation of how and
what new technologies may impact your industry or market. Learn how you can prepare today to meet the
challenges of the global digital future Find out how to better understand and predict the evolution of
technology and its impact on your world.

Up to date research on leading-edge technologies, from the Institute for Global Futures, a leading think tank,
will provide an entertaining and informative multi-media presentation. Ride Dr. Canton's time machine into
the future to discover what's next in technology and how you can benefit from this future forecast. Dr. James
Canton



Slide 53

Educate Whenever Possible
Our 1st Viral E-Mail
• Forwarded 12,000 Times


If you were on the 1st tee on your course, and
your players are gazing out over the course
they will often begin a statement by saying I
wished my lawn look like a WHAT?

The Chase Walden, GCASS - Story



Slide 54

Entertainment & Education


INFUSE ENTERTAINMENT & EDUCATION
whenever and as other as possible!



Slide 55

Education, Entertainment & The Game


You are my new HERO, if you’re growing the game, enhancing someone's ability to enjoy the golf
experience, and finally bringing the family together in a golf environment. ~ Jan Tellstrom, PGA



Slide 56



Slide notes tellstrom's thoughts on effective leadership ngcoa 2011 power point

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