http://www.snapapp.com
These slides are an excerpt from a webinar called "Generating Revenue from Inbound and Social Marketing" you can see the replay here http://www.brighttalk.com/community/social-media-marketing/webcast/43/43525
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
Using Inbound & Social Marketing to Generate Leads and Revenue
1. The Next 10 Minutes…
1. Who’s that lady & Where is she from?
2. What does SnapApp’s Marketing Mix Look Like?
3. Example of Inbound & Social Content Campaign
4. Results: Impact on Leads & Revenue
@Snap_App @AmberSte
1
2. Amber Stevens
Director of Marketing at SnapApp.com
(a Pangea Media innovation)
Demand Gen Manager & Lead Nurturing at
Eloqua
Global Marketing Programs Manager at
Unica Corp (now an IBM company)
@Snap_App @AmberSte
2
6. Case Study
1 Review Search Traffic Queries
43% of searches included “facebook”
2 Gap Analysis & Content Plan
Create new SEO Pages Develop Webinar Series eBooks & Guides
6
7. Case Study
2 Content Plan
Guide Blog Post Topics…
with SEO friendly Titles
7
8. Case Study
3 Distribute & Engage EVERYWHERE!
SnapApp’s
on Facebook for
Lead Generation
SnapApp’s in Blog Posts for
Sharing & Engagement
8
10. Case Study
4 Repurpose (some more) & Nurture Leads
http://info.snapapp.com/Create-
Your-Facebook-Masterpiece.html
10
11. Inbound & Social Results
Q3 2011
24% of Revenue $
Q4 2011
39% of Revenue
+50% increase in #Inbound Leads Q/Q $
Q1 2012
58% of Revenue
+157% increase in #Inbound Leads Q/Q $
@Snap_App @AmberSte
11
12. Inbound Check-List
1. Start with Search Data for content ideas &
opportunities!
2. Optimize blog post titles for search phrases
3. Consider post frequency – the more you
post, the more referral traffic you’ll see
4. Create Once, Distribute EVERYWHERE
5. Remember to be Engaging with Shareable,
Interactive Content
6. Repurpose Content to help Nurture Leads
12
13. Try SnapApp for Free!
Go to
http://www.snapapp.com/
capabilities/facebook-
landing-page
for your FREE Facebook
Landing Page App for:
• Coupons & Special Offers
• About Us or Welcome Pages
• Video Pages, and more!
@Snap_App @AmberSte
13
Editor's Notes
created by Pangea Media – a company with over 6 years of experience managing online promotions and sweepstakes. SnapApp was built based on insights gained from over 300 million customer engagement events – and incorporates the most effective marketing features required to reach and engage today’s social consumer.
The platform has helped brands, agencies, publishers and marketers—from companies large and small– to create branded engaging content that starts conversations and fuels social sharing.SnapApp’s interactive quiz app content can live on your website, a blog, a microsite, an ad unit and, perhaps most importantly for today’s audience – your Facebook page.