The airline industry is very competitive; modern consumers have a wide variety of travel options, which means that now more than ever excellent customer service has the power to set an airline apart from its peers. By harnessing the power of chatbots, airlines can provide instant, personalized access to reservations, promotions and travel advice that fits their unique preferences, and conversational, convenient service. Creating this sort of relationship with consumers resonates even after a flight has landed, which results in more than just a satisfied customer, but a brand advocate.