topic- Creativity is not enough

1. CREATIVITY IS NOT
ENOUGH

3. CREATIVITY DIFFERENT
FROM INNOVATION?
 Ideas are not enough :
- Ideation is abundant, implementation is scarce
- Ideas do not implement themselves, people
implement ideas
 A form of irresponsibility :
- Creative ideas but no follow through
- Relationship of irresponsibility to ideation
 Psychology of the creative type :
- Freewheeling ideas and fantasies
- Responsibility of implementation is a risk

4. CASE STUDY
TATA NANO “THE PEOPLE‟S
CAR”
 An idea converted into innovation
 Inspiration of this idea:
1. Unfulfilled need of customers
2. Unfulfilled need of safe, affordable, all weather alternative.
 Ratan Tata‟s idea was implemented by his Tata Motors Team
 Areas of innovation:
1. Price
2. Target cost approach
3. Promotion
4. Place / result

5. It broke the following myths:
 Cheap means unsafe
 Rear engine cars are unsafe
 Nano will create more pollution
 It will have no storage space

7. • COMPANIES APPROACH CREATIVE
PEOPLE FOR ADVICES.
• CREATIVE PEOPLE DON‟T TAKE
RESPONSIBILITIES
• CREATIVE EXECUTIVE…….THE
COMPANY‟S MALCONTENT.
• THE MOST CREATIVE MEN ARE ALWAYS
COMPLAINING.

8. PROBLEMS WITH CREATIVITY
 WHY ARE THE CREATIVE DOORS
CLOSED??
 WHAT PROBLEMS DOES A CREATIVE
IDEA FACE IN AN ORGANIZATION?.
 TWO WAYS OF MAKING AN IDEA
USEFUL
 A PRACTICAL IDEA CAN CHANGE YOUR
LIFE.

9. EXAMPLES OF BRAND-
CREATORS
Rashmi Shetty- Salman Khan‟s manager

10. BRAND-CREATOR
HAPPY CREATIVE SERVICES
 'Don't shop, Flipkart it!„
 For the current shoppers of flipkart.com

11. Making Ideas Useful.
 What is the answer for the man with a new
idea?
• He must work with the situation as it is.
• Behave responsibly.

12. Deciding Factors:
 Position and Idea.
 Complexity of the Idea.
 Nature of the Industry.
 Attitude and Job of the Person.
Need For Discipline
Parkinson‟s Flaw
From Creativity To Innovation

13. CREATION GONE WRONG
AAKASH TABLET
 35$- low priced tablets
 Ambition Not Enough
 Reasons for failure- poor hardware, poor
connectivity, low memory
 No Entertainment, Comparable to mobiles.

14. PRESENTED BY
 ABHISHEK SINGH- 168
 JIGNA SANGHANI- 150
 PUJA THAKKAR-
 SNEHA R. SAHANI- 159
 VIKRANT TENDULKAR-
 ZUBIN MEHTA- 147