Virtual Reality for B2B: Reclaiming a Captive Audience in a World of Distractions
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“Virtual Reality for B2B - Reclaiming a Captive Audience in a World of Distractions” presentation was delivered by Matthias McCoy-Thompson of COO of Agora VR, and Community Events Lead at Upload VR. Part of “The Business Growth Innovation Conference” organized and hosted by SoCal BMA, in cooperation with ANA, this Members-Only Event was held May 3, 2017 in Los Angeles, California.
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Virtual Reality for B2B: Reclaiming a Captive Audience in a World of Distractions
- 1. Virtual Reality for Business-to-Business Reclaiming a Captive Audience in a World of Distractions Matthias McCoy-Thompson @socalbma |
- 2. COO & Co-Founder Founder VR Consultant Community Events Lead Agora VR | Upload VR @socalbma Who am I?
- 3. VR Industry Overview VR & Marketing SCI-FI Framework Examples of B2B VR Marketing Roadmap for the Future Agora VR | Upload VR @socalbma What We’re Covering Today
- 4. What is Virtual Reality? Agora VR | Upload VR @socalbma
- 5. P R E S E N C E The key to the virtual reality revolution Agora VR | Upload VR @socalbma
- 6. A Brief History of VR Agora VR | Upload VR @socalbma
- 7. VR Industry Landscape Oculus Rift Vive PSVR Gear VR Cardboard & Daydream Agora VR | Upload VR @socalbma
- 8. Mobile Low End Mobile High End Consumer Commercial Cardboard Gear VR Daydream Oculus Rift Vive PSVR Sensics Infinitus Prime Raytheon $5-50 $80-100 $500-800 $5000+ Agora VR | Upload VR @socalbma VR Technology Landscape
- 9. Agora VR | Upload VR @socalbma Augmented Reality
- 10. 0 50 100 150 200 2016 2017 2018 2019 2020 Augmented/Virtual Reality Revenue Forecast ($B) Augmented Reality Virtual Reality Agora VR | Upload VR @socalbma Next 5 Years
- 11. Organic Light-Emitting Diode (OLED) Screens Graphics Processing Units (GPUs) Inertial Measurement Units (IMUs) Lightfields Machine Vision Agora VR | Upload VR @socalbma Why Now?
- 12. Agora VR | Upload VR @socalbma
- 13. Agora VR | Upload VR @socalbma VR for Consumer Marketing
- 14. Is VR Marketing Effective? Agora VR | Upload VR @socalbma
- 15. 190% increase in revenue for VR-promoted trips Agora VR | Upload VR @socalbma Tourism
- 16. 16% increase in direct-donations Agora VR | Upload VR @socalbma Charity
- 17. 81% of consumers tell friends about the experience Agora VR | Upload VR @socalbma Virality
- 18. 51% viewers wanted to stay at more Marriott Hotels Agora VR | Upload VR @socalbma Brand Connections
- 19. Prioritizing 360 video in newsfeed Agora VR | Upload VR @socalbma Social Media
- 20. Agora VR | Upload VR @socalbma Enhance Brand Perception
- 21. Agora VR | Upload VR @socalbma ”Try Before You Buy”
- 22. Agora VR | Upload VR @socalbma Build an Emotional Connection
- 23. Agora VR | Upload VR @socalbma What VR Isn’t Good For
- 24. Scale Communication Interaction Flexibility Immersion Agora VR | Upload VR @socalbma SCI-FI Framework
- 25. Agora VR | Upload VR @socalbma Scale
- 26. Agora VR | Upload VR @socalbma Communication
- 27. Agora VR | Upload VR @socalbma Interaction
- 28. Agora VR | Upload VR @socalbma Flexibility
- 29. Agora VR | Upload VR @socalbma Flexibility
- 30. Agora VR | Upload VR @socalbma Flexibility
- 31. Agora VR | Upload VR @socalbma Flexibility
- 32. Agora VR | Upload VR @socalbma Flexibility
- 33. Agora VR | Upload VR @socalbma Flexibility
- 34. Agora VR | Upload VR @socalbma Immersion
- 35. Integrating VR Into Your Business Agora VR | Upload VR @socalbma
- 36. Agora VR | Upload VR @socalbma Creation
- 37. Agora VR | Upload VR @socalbma Deployment
- 38. How VR Is Being Used In B2B Agora VR | Upload VR @socalbma
- 39. Content Marketing Agora VR | Upload VR @socalbma Science by GE
- 40. Event Marketing Agora VR | Upload VR @socalbma SAP Digital Boardroom
- 41. Product Demonstration Agora VR | Upload VR @socalbma Cisco VR Cardboard App
- 42. Experiential Gaming, Marketing, and Media Practical 3D Applications including design, training, sales, and collaboration Standard Augmented & Mixed Reality, 3D Computing Today 1-2 Years 3-5 years Agora VR | Upload VR @socalbma VR/AR Roadmap
- 43. Custom Test the market, learn the tools, understand the technology Platforms Mass distribute through AR/VR platforms and applications Universal All digital marketing will be done through AR/VR devices Today 1-2 Years 3-5 years Agora VR | Upload VR @socalbma VR/AR Business Marketing Roadmap
- 44. Agora VR | Upload VR The Potential of Virtual Reality… @socalbma
- 45. Questions? Matthias McCoy-Thompson Twitter.com/MatthiasMcT /socalbma /company/socalbma /socalbma /socalbma SoCalBMA.org Virtual Reality for Business-to-Business Reclaiming a Captive Audience in a World of Distractions |
- 46. Let’s Discuss >>>Please Join us Outside on the Terrace for the Reception >>> SoCalBMA.org
Editor's Notes
- Splash image for VR, in front of a plant, anything with manufacturing, more abstract - 5:9 aspect ratio, leave room at the top and bottom, name and twitter handle, video of everything I’m talking
- Include logo with Agora name, possibly use grid? Discovery logo distorted
- Why am I here today, not here to sell them, Upload is here to advance the VR industry, We’re going to talk about x, y, and z, how is marketing rapidly entering the virtual era
- Visuals to show what I’m talking about “brain” to VR interface to space Head stretched
- Shadows and fire back in the day, augmented reality?
- VR Companies Google Logo stretched
- Explain each column
- Text to be darker, create new graph
- Write out GPU, IMU, OLED
- Possibly add video of VR
- Change out Marriott
- Sources for virality, facebook is prioritizing 360 video, image for each one, separate slide for each one Logo stretched
- Logo stretched Image stretched
- Image stretched
- Image stretched
- Cutting Edge PR Stand out! Use brand examples, reference later presentation
- Product Demonstrations Trade shows and events
- No distractions Must choose to try Powerful experience High retention rate Alters behavior Statistics for high retention and alters behavior Image stretched
- Image stretched
- What VR isn’t good for
- Large and small objects Rapidly change size Biotech, architecture,
- 3D Audio Avatars Motion Capture All three distorted
- 3D Interaction - training 3D Content Creation All three distorted
- Change environment Change objects Change tools Change location No laws of physics! Change image with each one?
- Change environment Change objects Change tools Change location No laws of physics! Change image with each one?
- Change environment Change objects Change tools Change location No laws of physics! Change image with each one?
- Change environment Change objects Change tools Change location No laws of physics! Change image with each one?
- Change environment Change objects Change tools Change location No laws of physics! Change image with each one?
- Change environment Change objects Change tools Change location No laws of physics! Change image with each one?
- Real experience Empathy Identify with the struggling customer and their needs, discovering solutions for your business and experiencing them first hand, showing customers what your capabilities are
- In-house – Core applications VR Studios – Marketing Logos of VR Studios Upload logo stretched
- Facebook & YouTube VR App Store Events & Tradeshows In-house Showcase & Retail & Experiential Centers & Corporate Lobbies Sales Teams Facebook and Youtube stretched
- Deployed Gear VR Store Facebook Youtube Content Marketing – Emotional Connection Scale, immersion Weave case studies into presentation
- Virtual Reality Analytics Showcase Deployed at SXSW Event Marketing – Enhance Brand Perception Flexibility, interaction, communication
- Bring Firewalls front and center Deployed on Google Play Product Demonstration – “Try before you buy” Interaction, flexibility
- Circles are distorted
- Translate roadmap to business marketing Summary slide – What VR can be good for, highlight points