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PR Keynote from AustrianStartups Stammtisch, November 19th, Sektor5.

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Bernhard Lehner
Bernhard Lehner

Some thoughts on what it needs to do successful PR for startup companies. Best Practice 123people Launch campaign.

MarketingTechnologyDesign
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> PR forStartups AustrianStartups Stammtisch November 19th, 2013
> Hi, I´m Bernhard (Lehner). Professional communicator since 15+ years Doing Startup PR since 7+ years (123people, Runtastic, wikifolio, wikitude, tripwolf, KochAbo...)
> started 2007 exited 2010 50 mio. visits every month
> The 123people Marketing Channels PR SEO
> Results of the Launch PR Campaign of 123people.at
> The 5 things we did right.
> Great Story Relevant Facts & Figures David vs. Goliath Addinglocalvalue
> We did the PR Homework Learn to write good press releases Provideprofessionalpics Respondquickly
> Easy access to information Set up a proper media corner Place itabove the fold, on your homepage
> Know your journalists Who ist interested in your topic? Know the journalists work Don´t send wrong messages to wrong people
> Customize your pitch Don´t spread & pray Brief the founders Ask the journalists what he needs
> Thank you! @bernhardlehner bernhard@i5comm.com

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PR Keynote from AustrianStartups Stammtisch, November 19th, Sektor5.