Userfarm: la forza del video. – Bruno Pellegrini, CEO, TheBlogTV

2. VIDEO DRIVES ONLINE TRAFFIC › KEY FACTS
Fact 1.2 Billion people watch on
average 18 hours of video online
per month.
• Video ad spend grew 52.1% in
2011 and is forecast to grow by
a further 43% in 2012
• 63% of online audiences are
reached by video advertising
each month and video ads
account for 12.4% of web videos
viewed
• CPM rates for online video ads
are 3-5 times higher than display
ads and are 4-7 times more
effective*
*Source: eMarketer – ComScore Video Metrix – Implix Email Marketing Trends Survey - Forrester

3. BRAND OR CORPORATE SITE › VIDEO EFFECTIVENESS
Videos provide a stronger
visual impact and serves as an
emotional hook to engage the
user.
Videos allow us to
communicate the “story” of
the brand quickly and
effectively.
Videos increase time spent
on a web page by up to 2
minutes on average.
Videos will help you rank
higher with search engines
and acquire new users.
Sources: ComScore Video metrix – Google Blog – ReelSeo – The Diffusion Group

4. ECOMMERCE SITE › VIDEO EFFECTIVENESS
Viewers of e-commerce
video are 85% more
likely to lead to a
purchase.
68% of the top 50
ecommerce sites use
video on their website.
E-Commerce pages
with video have over a
30% higher
conversion rate.
96% of all online
spenders are video
viewers.
Source: Internet Retailer - Specialty Retail Report – ReelSEO – Forbes Insight

5. SOCIAL MEDIA › VIDEO EFFECTIVENESS
Video is crucial for engaging fans and enhancing social media storytelling.
Building a YouTube channel is one of the easiest Creating a Brand Fan Page is simple as well, as it
way to communicate to a big audience. is relatively easy building up a large fan base. The
Interactivity, in-depth analytics and other features difficult part is keeping fans engaged.
allow brands to get the most out of it.
Uploading or embedding videos into a FB Fan
As with any channel, YT needs a content strategy page is the best way to keep your fan base
with frequent updates. engaged and active.

6. THE INTERNATIONAL
VIDEO CROWDSOURCING
PLATFORM SPECIALIZING
IN THE PRODUCTION OF
ADS, VIRALS AND
ENGAGING VIDEOS FOR
BRANDS, PUBLISHERS
AND BROADCASTERS.

7. VIDEOMAKERS › FOR ALL YOUR NEEDS

8. USERFARM › A GLOBAL NETWORK OF 35.000 VIDEOMAKERS

9. WHY USERFARM > KEY BENEFITS
Userfarm has a consolidated experience with top clients on more than 200 projects
1. Unlimited creativity
Our network of videomakers provides original ideas from which clients can choose the best
2. High Quality Video
Whether it is one TV ad or many virals, userfarm provides has the right model to maximize the results
3. Fast Results
Opening a call and receiving videos is very fast: 2 weeks x 55 videos for the Allain Afflelou video contest
4. Visibility and Engagement
Userfarm calls generate visibility (earned media) through social sharing and digital pr, as well as new
fans and engagement on client’s existing fan pages
5. Low Price
By engaging our videomakers the price is on average 50% lower than any other production model
6. Full Support
Userfarm international team provides a full support, from creativity to contest and community
management, from legal and rights management to digital pr and video distribution

10. HOW IT WORKS > STANDARD MODEL
DISTRIBUTION
Our accounts and The call goes live Videomakers Selection is made Video are
contest specialists for all videomakers upload their content, by client, a jury or distributed on
support the client (or a cluster of get feedback from the viewers through line, through
in defining and them, eg locals) in the client, Userfarm voting and viewing. Client’s properties
writing the most a open or hidden and the other Rewards can be and video networks,
manner (where participants. prize (one big) or or offline in
efficient and
content is visible contribution television, events,
compelling brief
only to the client). based (many small). festivals, theatres.
Digital PR and Social Media Digital PR and Full Scale
Social Media Participants share Social Media Distribution
their video in order to
get visibility & votes.

11. CUSTOMISED › OWN A VIDEO FACTORY
An alternative option that Userfarm offers is the choice of having a fully branded video factory,
replacing the previously explained Userfarm platform.
Personalised branding Custom URL address
Dedicated back end for moderation / statistics Optional iPhone and Facebook apps
Ability to open new projects and set prizes Projects also promoted via Userfarm platform
THE USERFARM PLATFORM BRANDED VIDEO FACTORIES

12. REPUBBLICA > REPORTER
Project: Reporter
Client: Repubblica
Year: 2012
Duration: 2 years
Project: “Reporter” (2012)
Description: Reporter is the journalistic
crowdsourcing project of Repubblica.it: It
enables users to upload multimedia works
(pictures or video) turning users into real
"antennas" on the territory.
Results: on line in April 2012, 2200 users
Video example

13. USERFARM CASE STUDIES

14. TV ADVERTISING > ALAIN AFFLELOU
Description: produce a Tv ad to be aired
Title: Shoot the TV ad on Tele 5 (Spain) during the finals of
Client: Alain Afflelou Roland Garros Tennis competition
Year: 2012
Request: TV ads Results:
Duration: 2 weeks 55 pre-selected contributions
6 winners, top 1 on air during Roland
Garros final, audience 3.624.000, share
23,8%

15. video
Alain Afflelou – TV Ad Competition June 2012 - Winner

16. PROMOTIONAL VIDEO > SKY > X FACTOR
Title: X Factor in 15 Description: create 80 X –Factor funny
seconds video (15 seconds) to be used for on line
Client: X Factor and on air promotion.
Year: 2012 - ongoing
Request: 15 second Results: >180 videos
Videoclips Videos being aired on on daily basis on
Duration: 7 weeks Sky1
50.000 views just on Userfarm

17. VIDEO CONTEST > BOLOGNAFIERE
Description: to promote the event
Title: "Univercity: living
«Univercity», BolognaFiere called for the
and studying in Bologna”
realization of a two-minute short films.
Client: BolognaFiere
Year: 2011/2012
Results: 45 contributions, 5 selections
Request: Promotional
80.000 views on Userfarm
short films (2’)
20 on line articles (150.000 views)
Duration: 2 months
4 press articles (200.000 readers)
Rewards: € 5.000
1.150 fans on Facebook

18. RAI5 > UBIQ
Project: Ubiq
Client: Rai5
Year: 2012
Duration: 6 months
Description: UBIQ is an entrirely
crowdsourced TV show telling “cool” stories
about innovators and creative people from all
around the world.
Results: 50 video stories from 5 continents,
produced with the help of our team of authors.
Video example

19. video
Alain Afflelou – TV Ad Competition June 2012 - Finalist

20. FOLLOW ME @giotrotto
contact:
giovannitrotto@userfarm.com