How to Make Video Like a Boss 2018

How to
Like a Boss
Make Video Three steps to get
started quickly, connect
with your people, and
boost your leadership.
Greg Shove, Founder, SocialChorus
Edmundo Ortega, Partner, Sequitur
Best practices for leaders at every level.
Copyright ©2018 SocialChorus

How to Make Video
Like a Boss
Part 1
Introduction
2
Greg Shove
Founder, SocialChorus
Edmundo Ortega
Partner, Sequitur

Why Video?
How to Make Video
Like a Boss
3

How to Make Video
Like a Boss
Part 2
Why Video
4
“If you are not
appearing, you are
disappearing.”
—Art Blakey

How to Make Video
Like a Boss
Part 2
Why Video
5
5x
Rate of knowledge
retention through
video as opposed to
text alone.

How to Make Video
Like a Boss
6
3x
Click through rate
of video posts
versus image or
text posts.
SocialChorus Aggregate Customer Engagement Data 2017
Part 2
Why Video

How to Make Video
Like a Boss
7
2x
Session length of
video posts
versus image or
text posts.
SocialChorus Aggregate Customer Engagement Data 2017
Part 2
Why Video

How to Make Video
Like a Boss
Part 2
Why Video
8
100%
Percentage of
employees who are
conditioned by
social media.

So do it for yourself.
Do it for your leaders.
How to Make Video
Like a Boss
Part 2
Why Video
9

Do it right or
don’t bother.
How to Make Video
Like a Boss
10

So how do you
get it right?
How to Make Video
Like a Boss
Part 3
Do It Right
11

Be
Yourself
How to Make Video
Like a Boss
Part 3
Do It Right
12
Do It
Regularly
Keep It
Short
Make Them
the Hero
STEAL
THIS
SLIDE

Simple. So what
stops most leaders?
How to Make Video
Like a Boss
Part 3
Do It Right
13

How to Make Video
Like a Boss
Part 3
Do It Right
14
WHAT TO
SAY
HOW TO
SAY IT
HOW TO
SHOOT IT

The ground rule.
How to Make Video
Like a Boss
15

>
How to Make Video
Like a Boss
Part 4
The Ground Rule
16
B+ A+

What to say.
How to Make Video
Like a Boss
17

How to Make Video
Like a Boss
Part 5
What to Say
18
TWIN The TWIN strategy is
all about simplicity

How to Make Video
Like a Boss
Part 5
What to Say
19
T W I N
Topic
What are you
going to talk
about?
Why
Why is this worth
taking the time to
watch?
Impact
How does this
impact your
audience?
Next
What should your
audience do or
expect next?
STEAL
THIS
SLIDE

How to Make Video
Like a Boss
Part 5
What to Say
20
Greeting
State the Topic The Impact
What’s Next & Close
The basic template.
5s 10s 30-45s 5s
T W I N
15s
Why It Matters

Basic Template
How to Make Video
Like a Boss
Part 5
What to Say
21
Your name and where you are.Greeting (5s)
Topic (10s)
Say Why It Matters (30-45s)
Explain the Impact to Them (15s)
What’s Next & Close (10s)
Clearly state what you’re going to talk about.
Say three things (fewer is okay, but no more) that explain why this matters.
Tell them how this impacts the company, their team, and/or them personally.
Any follow up, where to learn more, and a stron optimistic close.
STEAL
THIS
SLIDE

List of topics.
How to Make Video
Like a Boss
Part 5
What to Say
22
PEOPLE
Introducing New Hire
Announcing Promotion
Team Expansion
COMPANY INTERNAL
Product Milestone
Layoffs Announcement
New IT system
COMPANY EXTERNAL
Crisis Response
Political News
Industry Merger
COMPANY STRATEGY
M&A Acquisition
We’re Being Acquired
Strategic Planning Update
COMPANY OPERATIONS
New Business Partner
Business Results
Big Deal Closed
PERSONAL
Book Review
Learning Experience
Personal Goals
And many more to download.

Shoot every week,
on Thursday.
How to Make Video
Like a Boss
Part 5
What to Say
23

Your first 12 weeks.
How to Make Video
Like a Boss
Part 5
What to Say
24
Business Progress Product Update Team Congrats Customer Update
On the Road Quarterly Results Personal Reflection
Internal Priority React to External Event Celebrate Culture
Celebrating Someone
Look to the Future
STEAL
THIS
SLIDE

How to say it.
How to Make Video
Like a Boss
25

Connect emotionally.
How to Make Video
Like a Boss
Part 6
How to Say It
26

Be
Yourself
How to Make Video
Like a Boss
Part 8
Final Thoughts
27
Modulate
Your Voice
Treat the Camera
Like a Person
End
Clean
STEAL
THIS
SLIDE

Find your mode.
How to Make Video
Like a Boss
Part 6
How to Say It
28
FLAT
UPBEAT
EXCITED
SERIOUS

How to Make Video
Like a Boss
Part 6
How to Say It
29
Serious Upbeat Excited
Like when you’re
showing concern for
someone’s sick parent.
Like when you tell your
friends that your kid just
made captain of the team
Like when you tell your
parents your kid just got a
full scholarship.
10% 85% 5%
STEAL
THIS
SLIDE

How to Make Video
Like a Boss
Part 6
How to Say It
30
3
MIN
1.5
MIN
45
SEC
Important
business topics
Weekly
check-ins
Quick/Personal
updates
5% 70% 25%
STEAL
THIS
SLIDE

How to Shoot It
How to Make Video
Like a Boss
31

How to Make Video
Like a Boss
Part 7
How to Shoot It
32
Mobile Phone
iPhone or whatever
Large and Desktop Tripods
Lots from Amazon
Lavalier Mics
Lots from Amazon

Camera Tips
How to Make Video
Like a Boss
Part 7
How to Shoot It
33
Forehead toward camera.
THIS WILL HIDE YOUR DOUBLE CHIN.
Use a tripod.
SHAKY VIDEO IS NAUSEATING.
Choose the background.
GO FOR SIMPLE, NOT DISTRACTING.
Head and shoulders.
CLOSE UPS ARE FOR STARLETS.

Good Lighting
How to Make Video
Like a Boss
Part 7
How to Shoot It
34
Bad Lighting
BACKLIT UNDER LIT
OVER LIT TOO DRAMATIC

Good Shot
How to Make Video
Like a Boss
Part 7
How to Shoot It
35
Bad Shot
CAMERA TOO LOW UGLY BACKGROUND
TOO CLOSE! BLAH BACKGROUND

Sound tips.
How to Make Video
Like a Boss
Part 7
How to Shoot It
36
Use a mic.

▢ Choose a location.
▢ Check your lighting.
▢ Position the camera on tripod.
▢ How’s the background?
▢ Hook up your mic & test it.
▢ Review your outline.
How to Make Video
Like a Boss
Part 7
How to Shoot It
37
▢ Serious, upbeat, or excited?
▢ Loosen up.
▢ Do a couple dry runs.
▢ Film.
▢ Review. Go for B+!
▢ Refilm if needed.
Your checklist.
STEAL
THIS
SLIDE

Now go for it!
How to Make Video
Like a Boss
38

TWIN
How to Make Video
Like a Boss
Part 8
Final Thoughts
39
90sec
Upbeat
Mic+Tripod

This isn’t just about
video.
How to Make Video
Like a Boss
Part 8
Final Thoughts
40

Communication
in the age of
distraction.
How to Make Video
Like a Boss
Part 8
Final Thoughts
41

What’s next?
For hard copies or to find out about upcoming
webinars or workshops, contact us!
info@socialchorus.com
How to Make Video
Like a Boss
42

Comms Team Workshop
Learn the skills you need to up-level your leadership team
on video. You will make your own videos plus get the
playbook to teach others. Leave with the book and your
equipment.
How to Make Video
Like a Boss
43

The book version of this deck is now available! More
info, more detail, more practical advice. To order
one or more copies for you and your team,
Contact: info@socialchorus.com
44
The Age of Distraction Series
How to Make Video
Like a Boss

AVAILABLE NOW! COMING SOON COMING SOON COMING SOON
45
How to Make Video
Like a Boss

Don’t forget.
People need to see
your videos!
How to Make Video
Like a Boss
46

How to Make Video
Like a Boss
47

Transforming how
workers & organizations
stay connected
every day

Any Questions?
How to Make Video
Like a Boss
50

Appendix 3
Topics and Templates.
How to Make Video
Like a Boss
51

List of topics.
How to Make Video
Like a Boss
Appendix 3
Topics and Templates
52
PEOPLE
Introducing New Hire
Announcing Promotion
Team Expansion
New Office
Explaining a New Executive Role
Company Hero Spotlight
Announcing a Key Person Leaving
External Recognition for Someone
Key Person Deceased
COMPANY INTERNAL
Launch of New IT System
Launch of New Operational System
Mission/Vision/Values
Layoffs Announcement
Communication re Brand Refresh
Introducing a CSR Initiative
Participating in a CSR Initiative
Announcing a New Benefit
Announcing a New Wellness Initiative
Holiday Message
COMPANY OPERATIONS
Announcing New Business Partner
Quarterly Business Results
Annual Business Results
Progress from a Market or Geo
Big Deal Closed
Important Customer Retained
Completed Project
Product Shipped or Upgraded
Company/Team Milestone Celebration
A Big Miss and Why
Reveal New Ad Campaign

List of topics.
How to Make Video
Like a Boss
Appendix 3
Topics and Templates
53
COMPANY EXTERNAL
Crisis Response (Weather, Terrorism)
Company in the News
Respond to Regulation
Respond to Washington
Comment on Industry Merger
Respond to Competitor Move
Respond to Executive Comment
Respond to Social Media Fail
Respond to Customer Support Fail
Respond to Security Breach
COMPANY STRATEGY
We Are Acquiring
We’re Being Acquired
Divest a Business Unit
Strategic Planning Update
Change in Biz Strategy
Major Expansion or New Market
PERSONAL
Book Review
Product Review
Productivity Tip
Wellness Tip
Learning Experience
Personal Goals
Comment on Family

Appendix 5
FAQ.
How to Make Video
Like a Boss
54

What app do I use to record and
submit my video?
Use the photo/video app on your phone. Once you pick the
video you are going to use, delete the others. Then send to
the person who will publish for company - via your regular
content transfer “mode” such as email, file sharing, team
collaboration software etc.
How to Make Video
Like a Boss
Appendix 5
FAQ
55

What about the gear?
Always carry your mic and the small tripod - so you can
record at anytime using a desk or table. If you like the casual
vibe, then also carry your selfie stick. For your workspace,
leave the large tripod up, so can you attach your phone and
mic and get recording. If you are BIG boss, then dedicate a
room or area as a “studio”.
How to Make Video
Like a Boss
Appendix 5
FAQ
56

How personal should these
videos be?
That depends. How personal are you when you speak at
all-hands meetings or offsites? Follow your own style, but
maybe start to stretch a little. Leadership is changing and
employees are demanding more authenticity, more
transparency and more directness.
How to Make Video
Like a Boss
Appendix 5
FAQ
57

I am an introvert and don’t like
being “out there.” Is this for me?
Maybe not. But if as a leader, you need to motivate, engage,
and support your team, you will need to find a way, in one
medium or another. Video is probably the easiest, most
controllable way to do it.
How to Make Video
Like a Boss
Appendix 5
FAQ
58

What happens if one of my
videos gets public?
You should assume that all company communications -
email, chat message, video - could be made public. If you
have extremely sensitive topics to discuss, perhaps video
isn’t the right medium.
How to Make Video
Like a Boss
Appendix 5
FAQ
59

I am a leader at a big, publicly
traded company. Is this for me?
Yes. For the really important updates (e.g. company merger)
, you can use your PR handlers, a studio and a script.
Otherwise, make it frequent and real, and keep the handlers
out of it.
How to Make Video
Like a Boss
Appendix 5
FAQ
60

How to Make Video Like a Boss 2018

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