This document summarizes a presentation about trends in business, workforce, communication challenges, and communication trends that companies should be aware of. It discusses how digital technology is disrupting business, the need for improved internal communication, and challenges in consistently reaching the entire workforce. It also outlines trends around the use of visual content, mobile communication, and measuring return on investment from communication efforts. The presentation aims to help companies improve employee engagement through better aligned internal and external communication strategies.

1. State of the Art Communication:
Does your internal communication measure up?

2. Our Presenters
Sonia Fiorenza
Vice President
SocialChorus
Sheryl Lewis
Managing Director
ROI Communication
Tina Cox
EVPAccounts
ROI Communication
1#EngageU

3. Today’s Topics
– BusinessTrends
– WorkforceTrends
– Communication Challenges
– CommunicationTrends
2#EngageU

4. Have a Question?
Chat with us on
ReadyTalk!
Use the hashtag
#EngageU
on Twitter for
questions & comments
OR
3#EngageU

5. Business Landscape
Business Trends
4

6. Business Trend
Digital technology is now
everywhere, disrupting
business models and radically
changing the workplace and the
way work is done
5 5#EngageU

7. Business Trend
Companies are more geographically
diverse than ever
More diverse companies and
institutions are achieving better
performance
6#EngageU 6

8. Business Trend
In today’s globalized business world, the
rate of change has accelerated
Rapid business model innovation is forcing
organizations to respond and reposition
themselves quickly to meet new challenges
7 7#EngageU
In a recent Deloitte study: 97% of executives say
organization redesign is a critical priority.

9. Business Trend
Companies are decentralizing authority,
moving toward product- and customer-
centric organizations, and forming
dynamic networks of highly empowered
teams that communicate and coordinate
activities in unique and powerful ways
8#EngageU
Only 38% of all companies and 24% of large
companies (>50,000 employees) are functionally
organized today - Deloitte

10. Business Trend
Economic inequality is at historic
highs resulting in potential labor
dissatisfaction and unrest
9#EngageU
Incomes in the bottom 80% of the population
have grown less than 0.5% per year, on
average, while the highest income groups
have prospered – Fortune.com

11. Business Trend
Companies are confronting
increasing skill gaps as well as
challenges in managing the
growing diversity of talent
10#EngageU
According to McKinsey, on current trends, the
global economy could face a potential surplus
of 90 to 95 million low‐skill workers and a
shortage of about 38 to 40 million high‐skill
workers by 2020.

12. Business Trend
The war for talent is back
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28% of employees say they plan to leave
in the next 12 months even though they are
satisfied with their current role.
According to Mercer,
11#EngageU

13. Business Landscape
Workforce Trends
12

14. Workforce Trend
More and more companies are allowing
employees to work away from the
office
13 13#EngageU
Regular work-at-home, among the non-self-
employed population, has grown by 103% since
2005 – GlobalWorkplace Analytics

15. Workforce Trend
14 14
A higher percentage of
Millennials make up the
workforce today
#EngageU

16. Workforce Trend
Contingent workers and part-time
workers make up about a third of the
workforce as organizations downsize
permanent staffs
15 15#EngageU
Some large companies estimate that
up to 30% of their procurement spend goes toward
contingent workers
– Deloitte

17. Workforce Trend
The disparity between online and offline
employees and implications of this in the
workplace are increasing
16#EngageU
Source: www.eyo.net

18. Workforce Trend
Companies are struggling to develop
leaders at all levels and are investing in
new and accelerated leadership
models
17 17#EngageU
“Managers are not well trained as leaders.
Companies have stopped investing in leadership
development.”
– ROI HR Challenges Report

19. Communication Challenges
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20. Communication Challenge
The leader and manager
communication style needs to
shift away from “telling” and
move towards interactive
dialogue more now than ever
before
19 19#EngageU
The ROI Communication Benchmark
shows managers and senior leaders
play a critical role in building trust &
engagement.

21. ROI Communication Benchmark
Only 49% of companies surveyed rate their managers as effective communicators
20
Key findings
#EngageU
Source: ROI 2014 Benchmark Survey Report

22. Communication Challenge
Employees expect
to have a voice
21#EngageU

23. Communication Challenge
Organizations are recognizing
the need to focus on culture
and dramatically improve
employee engagement as they
face a looming crisis in
engagement and retention
2222
Source: SocialChorus 2016 Study “TheTechnology Gap
in Corporate Communications”
#EngageU

24. Communication Challenge
Noise is becoming ever louder
23 23
Source: SocialChorus 2016 Study “TheTechnology Gap in Corporate Communications”
#EngageU
71% report that their employees don’t read
email and other content.
36% said that they are unhappy with the
manner in which most content is delivered.
97% said that they face challenges with the
tools they use.

25. Communication Challenge
It’s hard to consistently and reliably
reach front-line employees
24
Source: SocialChorus 2016 Study “TheTechnology Gap in Corporate Communications”
24#EngageU
59% of companies consider communicating
with a widely distributed workforce a primary
challenge.
73% of companies with more than 20K
employees say this is a challenge.

26. Communication Trends
25

27. Communication Trend
It’s not about if we should deploy
communication technology
It’s about how
26#EngageU

28. Communication Technology
27#EngageU

29. Communicators
are relying on
multiple internal and
external channels
to distribute content
Communication Trend
28#EngageU

30. Digital Ecosystem
29#EngageU
Intranet siteEmail
Social
platform
Content
Conversation
Content engagement
Enhanced content
Navigation

31. Communication Trend
Communicators will ramp up their
visual communication efforts –
what we are seeing in outside
media we need
to bring inside
30#EngageU

32. Communication Trend
There will be continued pressure to better
align and coordinate internal and external
communication efforts
31#EngageU
Everyone has access to everything and employees get
information externally before internally in some cases. It
is important to make communications cohesive.

33. Communication Trend
Mobile will become
the top focus for many
companies
32
32#EngageU

34. Communication Trend
More companies will recognize employee
engagement as a business strategy, especially
with increasing leadership changes and the
abundance of mergers and acquisitions
33#EngageU

35. Communication Trend
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IC professionals need to become
measurement experts in order to show
the ROI of their work
Senior management is not going to make
investments in communication efforts
unless they see the value
#EngageU
Source: SocialChorus 2016 Study “TheTechnology Gap in Corporate Communications”

36. Measurement
Drives
Performance
35#EngageU

37. Communication Trend
To break through the noise, companies
are investing in campaigns around their
most important messages
36#EngageU

38. Have a Question?
Chat with us on
ReadyTalk!
Use the hashtag
#EngageU
on Twitter for
questions & comments
OR
37#EngageU

39. Contact ROI Communication
to learn more about inspiring
and engaging your teams
inquiry@roico.com
+1-831-430-0170
Download the ROI HR
Challenges Report
Request a copy of the ROI
Benchmark Report
38
Request a Customized
Demo of SocialChorus
info@socialchorus.com
+1-844.975-2533
Download the Technology
Gap in Communications
Report

40. Thank you
39