Social Stories: Merken als uitgever - 7 ditches TV

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SOCIAL.INC

Presentatie door Ronnie Overgoor 7 Ditches TV op Event Social Stories Oktober 2012 - Social Inc.

Business

Merken zijn de
uitgevers van morgen.
Case 7 Ditches TV

Ronnie Overgoor | @ronnieovergoor | ronnie@7ditches.tv | slideshare.net/ronnieovergoor

Wednesday, September 26, 12

Spreker. Presentator. Dagvoorzitter.
Wednesday, September 26, 12

Ondernemersboek van het Jaar.
Wednesday, September 26, 12

7 Ditches TV.
Wednesday, September 26, 12

Televisie nu.

Wednesday, September 26, 12

Brood en spelen.
Wednesday, September 26, 12

GRP’s scoren.
Wednesday, September 26, 12

1.6 miljoen kijkers.
Wednesday, September 26, 12

Publiek Omroep Bestel.
Wednesday, September 26, 12

Kabeldistributie.
Wednesday, September 26, 12

‘Kijker wil invloed over
wat ie te zien krijgt ..’
Onderzoek Intomart GFK i.o.v. kabelraden.nl.

duss...
Wednesday, September 26, 12

Business tijdgeest.
Alles verandert | Modellen vallen om | Ethiek
Behoefte aan duiding | Transparantie | Media Savvy.

Wednesday, September 26, 12

BtB reclame.
Wednesday, September 26, 12

Merken zoeken verhalen.
Wednesday, September 26, 12

Niet meer alleen massa tv | En-En.
Wednesday, September 26, 12

Iedereen ‘geeft uit’ en doet ‘pr’.
Wednesday, September 26, 12

Televisie.
‘Televisie is er om te laten zien wat gebeurt en zo
kennis en bewustzijn van kijkers te vergroten’
Pierre Janssen in 1e aflevering Zomergasten.

Wednesday, September 26, 12

Compilatie 7D.

Wednesday, September 26, 12

Programma’s.
Wednesday, September 26, 12

Thematiek.
Ondernemerschap | innovatie | media | duurzaamheid,
mensen | creativiteit | geld | carrière.

Wednesday, September 26, 12

Distributie.
IP.
PC | Laptop | Smartphone | Tablet | Connected TV.
7dtv | vimeo | syndicated.

Wednesday, September 26, 12

Businessmodel.
Sponsoring | contentmarketing.
Producent.
Formats binnen eigen omgeving.
Experimenteren met online tv tegen acceptabele kosten.

Wednesday, September 26, 12

Experimenteren.
Wednesday, September 26, 12

Merk. 7D.

Kijker.

Samenspel met transparante regels.
Wednesday, September 26, 12

Rust, reinheid en
regelmaat.
Rust in content | reinheid in ieders rol | regelmaat
in aanwezigheid.

Wednesday, September 26, 12

SOCIAL.INC

In de Presence fase worden de eerste stappen op social media gezet; omdat concurrenten dit ook doen, of gewoon omdat het kan. Eén of meerdere enthousiastelingen, meestal uit het online of brand team, besluiten een Facebook of Twitter account te openen. Omdat het kan, of omdat de concurrenten dit ook doen. Het aanpakken van social media gebeurt vol goede intenties, maar meestal zonder duidelijke strategie en reële verwachtingen.

Social Business Roadmap: Fase 1. Presence

SOCIAL.INC

De social business roadmap kun je gebruiken om te herkennen waar jouw organisatie staat. En om te bepalen waar je naar toe zou willen. Deze roadmap bestaat uit vier fases: Presence, Dialogue, Engagement en Social Business. Een bedrijf dat voornamelijk aanwezig en vindbaar is op social media, verkeert in de ‘Presence-fase’. Wanneer een bedrijf ook daadwerkelijk het gesprek aangaat zit het in de ‘Dialogue-fase’. In de ‘Engagement-fase’ betrekt het bedrijf zijn klanten actief. Een ‘Social Business’ integreert social op alle niveaus in bedrijfsprocessen en ondernemingscultuur.

Social Business Now: roadmap van fans naar business impact

SOCIAL.INC

Herkenbaar? Je hebt een afspraak met een nieuwe klant, partner of prospect en voordat je deze persoon ontmoet haal je toch even zijn/haar naam door Google. Een van de eerste resultaten zal het LinkedIn profiel zijn. Handige informatie over huidige en vorige werkgevers en de bijbehorende functies. Je hebt al een veel beter beeld bij de persoon dan 5 minuten geleden, kleine moeite, groot voordeel. In bijgevoegde presentatie leg ik uit waar je op moet letten bij het maken van een persoonlijk profiel. Lees ook de blog met de 3 belangrijkste tips: http://socialinc.nl/content/3-tips-voor-een-compleet-linkedin-profiel

Compleet LinkedIn profiel

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Twitter data - Know your audience

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#CHANGE van social media naar social business

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Sanne Heerink, sr. strateeg bij Social Inc. gaf een presentatie over B2B content tijdens 'Social Stories B2B'. Content is van groot belang voor B2B organisaties. Content helpt je vindbaar en herkenbaar te zijn als autoriteit. Content voegt waarde toe voor nieuwe en bestaande klanten. Content helpt je bij het versterken van relaties en opbouwen van een eigen publiek op social media. Maar waarom is B2B content vaak zo saai, droog en product gedreven? Het kan ook anders! Laat je inspireren door 8 prikkelende content ideeën voor de B2B markt. Cases van o.a. ABN AMRO, Cisco, General Electric en Coolblue. Heb jij aanvullingen? Deel ze in de comments!

#SocialStoriesB2B: 8 inspirational content ideas!

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#CHANGE From Business to Social Business Liselore Ammerlaan IBM

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#CHANGE De reis van FrieslandCampina

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Social Business Now

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