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Why is Social Media Important

Social Media Gurukul
Social Media Gurukul
Social Media GurukulSocial Media Gurukul

Social Media Gurukul provides and overview on the importance of social media. This presentation on social media is backed by social media statistics, facts and figure.

Why is Social Media Important

1 de 27
Social Media Gurukul




An initiate of BachSpot Consulting Services Pvt. Ltd. and F.A.R.E
About Social Media Gurukul

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                                  We are actually
                                  “Work in Progress” as far as
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                                  our learning in Social Media
                                  Marketing is concerned……!
In this presentation



           ….. We shall address…..

              Some facts to go with the flow
              Importance of social media
Social Media
 Social media is the media for social
 interaction, using highly accessible and
 scalable communication techniques.
 Social media is the use of web-based
 and mobile technologies to turn
 communication into interactive
 dialogue - wiki               theoretically a technology for
                                         sharing information and
                                        facilitating conversations
                                      between people in an easy
                                                and social manner

        “It’s media (content that is published) with a
        social (anyone can add to it) component.”
                  ~ Mike Volpe of HubSpot
Some statistics to go with the flow: facebook
  There more than 600 Million facebook
  users as on Jan 2011.
  If it was a country, it would have been the
  third largest country in the world
  Facebook monthly growth in 2011 is 3.57%
  According to Social Media Today as of
  April 2010, it is estimated that 41.6% of the
  U.S. population has a Facebook account.
  50% of active FB users log on to FB in any
  given day
  Average user has 130 friends
  People spend over 700 billion minutes per
  month on facebook
  Average user spends 31.21 mins / day
  Daily page views/user 12.68
Some statistics to go with the flow: facebook
  There are over 900 million objects that
  people interact with (pages, groups,
  events and community pages) in FB
  Average user is connected to 80
  community pages, groups and events
  Average user creates 90 pieces of content
  each month
  More than 30 billion pieces of content
  (web links, news stories, blog posts, notes,
  photo albums, etc.) shared each month.
  70% of Facebook users are outside the
  United States
  Entrepreneurs and developers from more
  than 190 countries build with Facebook
  Platform
  People on Facebook install 20 million
  applications every day
Publicidad

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Why is Social Media Important

  • 1. Social Media Gurukul An initiate of BachSpot Consulting Services Pvt. Ltd. and F.A.R.E
  • 2. About Social Media Gurukul $ % ! & ' " # ( # " , ! ! We are actually “Work in Progress” as far as % !) * + our learning in Social Media Marketing is concerned……!
  • 3. In this presentation ….. We shall address….. Some facts to go with the flow Importance of social media
  • 4. Social Media Social media is the media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue - wiki theoretically a technology for sharing information and facilitating conversations between people in an easy and social manner “It’s media (content that is published) with a social (anyone can add to it) component.” ~ Mike Volpe of HubSpot
  • 5. Some statistics to go with the flow: facebook There more than 600 Million facebook users as on Jan 2011. If it was a country, it would have been the third largest country in the world Facebook monthly growth in 2011 is 3.57% According to Social Media Today as of April 2010, it is estimated that 41.6% of the U.S. population has a Facebook account. 50% of active FB users log on to FB in any given day Average user has 130 friends People spend over 700 billion minutes per month on facebook Average user spends 31.21 mins / day Daily page views/user 12.68
  • 6. Some statistics to go with the flow: facebook There are over 900 million objects that people interact with (pages, groups, events and community pages) in FB Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. 70% of Facebook users are outside the United States Entrepreneurs and developers from more than 190 countries build with Facebook Platform People on Facebook install 20 million applications every day
  • 7. Some statistics to go with the flow: facebook Every month, more than 250 million people engage with facebook on external websites Since social plugins was launched in April 2010, an average of 10,000 new websites integrate with facebook every day More than 2.5 million websites have integrated with facebook until date There are more than 200 million active users currently accessing facebook through their mobile devices. People that use facebook on their mobile devices are twice as active on facebook than non-mobile users. There are more than 200 mobile operators in 60 countries working to deploy and promote facebook mobile products
  • 8. Some statistics to go with the flow: twitter Since its creation, in March 2006, Twitter has gained popularity worldwide and is estimated to have 190 million users. Generates 65 million tweets a day Handles over 800,000 search queries per day. It is sometimes described as the "SMS of the Internet". Daily Page Views / user : 3.51 Daily Time on site / user: 7.00667 mins Towards the end of last year, the average number of tweets per day was over 27.3 million. The average number of tweets per hour was around 1.3m.
  • 9. Some statistics to go with the flow: twitter At the current rate, Twitter will process almost 10 billion tweets in a single year. 72.5% of all users joining during the first five months of 2009 In terms of new twitter users, India is the 9th growing country. 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people Pear Analytics analyzed tweets (originating from the US and in English) and separated them into six categories: * Pointless babble – 40% * Conversational – 38% * Pass-along value – 9% * Self-promotion – 6% * Spam – 4% * News – 4%
  • 10. Some statistics to go with the flow: Linkedin
  • 11. Some statistics to go with the flow: Linkedin As of 1 January LinkedIn reports more than 90 million registered users, spanning more than 200 countries and territories worldwide. Quantcast reports Linkedin has 21.4 million monthly unique U.S. visitors and 47.6 million globally The membership grows by a new member approximately every second. About half of the members are in the United States and 11 million are from Europe. With 3.5 million users, India has the fastest-growing network of users as of 2010.
  • 12. Some statistics to go with the flow: Linkedin The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. This list of connections can then be used in a number of ways: It can then be used to find jobs, people and business opportunities recommended by someone in one' contact network. s Employers can list jobs and search for potential candidates. Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them. Users can now follow different companies and can get notification from them
  • 13. Some statistics to go with the flow: youtube 3rd Largest Site on the Internet # 1 Largest video site on the web 300MM Worldwide Visitors a Month 100 Million Visitors per Month 5 Billion Video Streams Every month – 40% of all videos online (Do the Math – 5 Billion / 300 million worldwide visitors = 17 streams a month per person) 15 Hours of video uploaded every minute With nearly 3.5 million people visiting the site every single day, the type of videos they watch and interact with, has a huge impact on the way we view the world. How can we forget the videos of January 25th Egypt Revolution in youtube?
  • 14. Some statistics to go with the flow: youtube Exceeds 2 billion views a day 24 hours of video uploaded every minute Average person spends 15mins a day on youtube 70% of youtube traffic comes from outside of US Localized in 23 countries across 24 different languages The number of advertisers using display ads on youtube increased 10 fold in the past year The combination of better search and discovery (in addition to more content ) has driven daily minutes per user up 55% in 2009
  • 15. Some statistics to go with the flow: youtube Over 3 million people are connected and auto sharing to at-least one social network An auto share tweet results in 7 new youtube.com sessions youtube video consumptions across social networks: Facebook 46.2 years of youtube videos watched in a day myspace- 5.6 years of youtube videos watched in a day orkut - 12.7 years of youtube videos watched in a day Hi5 -1.2 years of youtube videos watched in a day
  • 16. What are users doing: Having conversations With the unprecedented growth amongst the prominent social media sites, there is no way that one can ignore them Essentially, everyone seems to be conversing in the blogospheres, social media networking sites, forums, membership sites, etc. and it is getting louder day by day Users are seeking advice, giving advice, commenting, sharing, raving, discussing, etc.
  • 17. Conversations It’s people talking to each other It’s being social on the internet Sharing Asking Advising Discussing Referring Raving Bitching Fun And the conversations are getting louder.
  • 18. Importance of Social Media - . . . 0 . . . + . . $ . " - . $ . . + !. . / !. . 1 2 . 1 . 3 . !. . / 4 . . . . ,5 / . . ! ..
  • 19. Social Media helps and hence its importance Improve search results Build online profile and reputation Targeted visitor traffic to company website The ability to interact with customers and potential customers Networking increases your reach Directly through your contacts Indirectly through your contacts contacts Increased sales through increased brand awareness
  • 21. How does it work – the facebook phenomenon # # $ # #%&'# # # # # .. ! 6. 6.7 8. . . ( . # . . . . . . ! ) . .. ! . . ' . . . . . . ' . .. . . ! ) !. . . . . .. . . . . . . . . . . . . .. . . ! ) .
  • 22. How does it work – the facebook phenomenon The Maths . . •! . . . 6. 7 8. . . . ' . 9. * %''# ) ! # •0 . :. . . ' . . . . . . . . ' . . . . . . . . . .. . . . . ;) . . 9. . . ' ' . . . . %'''# ! # 9. ) # # # •0 . :. . . ' ' . ) . . . . . . . < . . . . . . ' . . . . . . . . %'( ' ' 9. '''# ! # ) . . . . . # # #+ ! # . . . . • .=. . . . . > ;) ! . . ' :. . . . . . ?' ' ?' . . %%%''# 9. + • .. ,- .#
  • 23. Social Media: Case Study 1 3 . + . . . . . . . . . . . . . / . . ; . .. . . . . . . . . . . 7$ . 8. . . . . . . . < . .. < . . . . . . . . . . . . . . 3 + . . . . 7% 8. . . . . < . .
  • 24. Social Media: Case Study 2 " <" . . . . . . . . . . < < < . / . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . " <" . . . . ) . . . . . . . . . . . . . . . . . . $ . . . . . . . . / . . . . ( . . .. . .. . . .. . . . . . . . . . . . . - . . . . . . . . . .
  • 25. Social Media: Case Study 3 @ . " . . . # . . . . . / . ./+ %. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . < . . . . . . . . . . . . . . . ;. @ !. . . . @ .. . . . / . . . . / . ./ . . . . . . . . . . . . ;. .. . . . . . . .. . . . .
  • 26. what does it mean? Marketers need to re-draw their strategies to reach out to their prospects Listen, Listen, Listen Converse, Converse, Converse Provide, Provide, Provide Relationship Marketing will grow in importance It won’t be whether you are doing Social Media Marketing or not but How well you are doing it. Re-work and Re-learn for Marketers Career opportunities for aspiring social media marketers
  • 27. Contact us We offer Certified Social Media Coaching Programs www.SocialMediaGurukul.com 1800-102-3447 91-(080)-4274-7000 Email: gurukul@bachspot.com