Beth Harte

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Social Media for Your B2B Marketing Mix: Planning, Expanding, Executing & Measuring Presented by: Beth Harte, Client Services Director Serengeti Communications @bethharte

Image Source: www.amateurwrestlingphotos.com/

Image Source: img1.photographersdirect.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VERSUS Image Source: www.jupiterimages.com

The 5 Step Measurable Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],Image Source: www.art.com

Setting a Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measurable Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing Measurable Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

Measurable Objective Samples ,[object Object],[object Object],[object Object]

Smart Strategies ,[object Object],[object Object],[object Object]

Tempting Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5 Key Steps to Ensure an Integrated Marketing Experience Source: IMC: The Next Generation, Schultz & Schultz

Identify Customers & Prospects Image Source: http://images.tmcnet.comc Psychographics Sociographics Ethnographics Firmographics

Understand Buying Behavior Image Source: tutor2u.net

Psychographics Image Source: www.syspro.com.au

Sociographics Image Source: www.ttglive.com

Ethnographics Image Source: http://us.123rf.com

Estimating the Value of Customers Image Source: www.ecu.edu/cs-admin

I need a widget My friend sells widgets... I need a widget... My buddy sells widgets... Our widgets are cheaper & faster... You used to buy our widgets...

Take an Outside-In Approach Image Source: http://farm3.static.flickr.com/2268/2094281797_9b28def2f7.jpg

The 5 R’s of IMC ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: IMC: The Next Generation, Schultz & Schultz; Image Source: www.exchange3d.com

Planning Communication Messages & Incentives Image Source: www.lowesforpros.com/

Image Sources: www.freshegg.com/blog/ andwww.halifaxchamber.net/

Estimating Return on Customer Investment Image Sources: www.ezfundingonline.com & http://image.fourwheeler.com

Evaluation & Future Planning Image Source: www.xhtml-css-code.com

Metrics vs. ROI Image Source: www.jklossner.com/computerworld

What Does Success Look Like? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],List Source: www.marketersstudio.com

What Did Your Plan Call For? List Source: http://wilderdom.com

Tools to Help Measure Image Sources: mentalfloss.cachefly.net, www.orthonurse.org, i.ehow.com/images, www.smbmarketingguide.com/

Thank You! Beth Harte Client Services Director Serengeti Communications Twitter: @bethharte / #IMCchat [email_address] www.serengeticom.com

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Beth Harte

1. Social Media for Your B2B Marketing Mix: Planning, Expanding, Executing & Measuring Presented by: Beth Harte, Client Services Director Serengeti Communications @bethharte

3. Image Source: www.faqs.org

5. Image Source: www.amateurwrestlingphotos.com/

6. Image Source: img1.photographersdirect.com

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11. Image Source: www.textually.org

12. Image Source: www.gprc.ab.ca

13. Image Source: optimizeandprophesize.com

14. Image Source: www.kenburbary.com

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23. 5 Key Steps to Ensure an Integrated Marketing Experience Source: IMC: The Next Generation, Schultz & Schultz

24. Identify Customers & Prospects Image Source: http://images.tmcnet.comc Psychographics Sociographics Ethnographics Firmographics

25. Understand Buying Behavior Image Source: tutor2u.net

26. Firmographics

27. Psychographics Image Source: www.syspro.com.au

28. Sociographics Image Source: www.ttglive.com

29. Ethnographics Image Source: http://us.123rf.com

30. Estimating the Value of Customers Image Source: www.ecu.edu/cs-admin

31. I need a widget My friend sells widgets... I need a widget... My buddy sells widgets... Our widgets are cheaper & faster... You used to buy our widgets...

32. Take an Outside-In Approach Image Source: http://farm3.static.flickr.com/2268/2094281797_9b28def2f7.jpg

33.

34. Planning Communication Messages & Incentives Image Source: www.lowesforpros.com/

35. :30

36. Image source: http://rlv.zcache.com

37. Image Sources: www.freshegg.com/blog/ andwww.halifaxchamber.net/

38. Estimating Return on Customer Investment Image Sources: www.ezfundingonline.com & http://image.fourwheeler.com

39. Evaluation & Future Planning Image Source: www.xhtml-css-code.com

40. Image Source: d.umn.edu

41. IBM

42. EMC

43. Forrester Research