The Secret Santa tradition being quite common at offices, was brought online by Wooplr Enabled people to send a gift to someone miles away (not limited to colleagues & family) with just the click of a button

1. Online Secret Santa
The popular Christmas tradition goes online…
Report on traction received & results achieved.
wooplr
© 2013 Wooplr Technologies Pvt. Ltd.

3. wooplr
IDEA BEHIND THE CAMPAIGN:
CONCEPT PLAN
• The Secret Santa tradition being quite common
at offices, was brought online by Wooplr
• Enabled people to send a gift to someone miles
away (not limited to colleagues & family)
with just the click of a button
• And in the process, receive a gift from someone
either known or unknown
(facebook social graph data was used to draw names
where possible & replaced the traditional chit system)
‘Gift some love and get some love in return’
was the message

4. wooplr
MODUS OPERANDI:
PARTICIPATion details
Register
Participants
sign-up at
Draw name
Each person who
registers gets allotted
wooplr.com/secretsanta
a Secret Santa
Choose gift
Share
Type in message
& make
the payment
Reach out to social
circles to get them to
become their Secret
Santa
An initial seeder list was used
to get things started

5. wooplr
STRATEGY:
REACHING THE TARGET AUDIENCE
• Campaign kicked off on
20th December, 2013
• Green Haat flea market
(at EGL Business Park, Bangalore)
• Stall cum photo booth to
capture the techie crowd
• Large audience with credit
card, disposable income and
access to internet
• Registrations & gifts chosen on
the spot
• Social media, email, blog &
direct marketing channels

6. The Reactions

7. wooplr
VIRALITY QUOTIENT:
TACTICS USED
• After a participant sends a gift, an email
was sent asking him/her to share the link
on their social media profiles to increase
the chances of receiving a gift from friends
and family
• The recipient was also immediately
intimated and asked to return the favour
• Tweets were sent to people who mentioned
#gifts,#SecretSanta and other related
keywords with the Secret Santa link

8. wooplr
TRACTION:
THE NUMBERS
Number of gifts shipped
215
(3 days)
Rise in traffic
67%
Online impressions
~88,000
(5 days)

9. More Reactions

10. wooplr
CONTACT:
QUERIES
• Praveen Rajaretnam (Co-founder)
• Mobile: +91 99860 11856
• Email: praveen@wooplr.com

11. wooplr
MORE FROM WOOPLR:
PREVIOUS CAMPAIGNS
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Shopaholic Spotted

12. Thank You