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Social Media Case Study: The Christmas Kitchen Makeover Contest by House Proud
CASE STUDY “The Christmas Kitchen Makeover” ContestHow TFC will help House Proud promote and spread the word about the Christmas Kitchen Makeover contest on various social media platforms.
Objectives To promote the kitchen products of House Proud. To increase engagement on FB during the festive season. To bring about 500+ new likes, 100+ entries and over 100k fan impressions onFacebook during Christmas. The contest was based on making the best selection of kitchen items along with acreative slogan and shares. To increase visibility amongst core TG – homemakers.
Contest Application- How it worksWhen a fan landed on the app, they had to first “like” the fan page to enter thecontestThe next step was to select 8 of their favourite items from the many Kitchen itemslisted on the app.The next phase of the contest was the completion of the slogan “I am HouseProudbecause…”The next step was to fill in their personal details and hit ‘submit’. The final step was to share the app on their wall by hitting the ‘share’ button locatedbesides the ‘submit’ button on the app.The campaign time frame was 12th of Dec to 26th Dec 2012
Our ApproachRegular posts were done on Facebook to increase entries all through the Pre-Christmas WeekThis contest was also promoted through Facebook ads for non fans Promoted posts on Facebook was also a part of the Christmas campaign for regularfans
ExpectationsTo achieve our objectives within the stipulated time frameEntries were expected from all over IndiaExpected 100+ entries within 15 days of the campaignMinimum 500 new fans on the pageExpected 100k+ fan impressionsOnly one winner will be selected at the end of the contest along with 10consolation prizes
Results An overwhelming response - entries received from all over India 350 entries within 15 days of the campaign Increase of fan impressions by more than 1.3 M Total fan count increase by 797 Increased talking about us by more than 350% Average post reach increased from 800 to 1.2 kFB Ad spends: INR 2500
The WinnerThe main winner got a kitchen makeover.Due to overwhelming response 11 consolation prizes were also given.