Twitteet, a social media analytics firm has released its January analytics report. The categories whose Twitter engagement have been analysed include Politicians (party-wise), Journalists, Business Leaders Founders & Investors), Sportspersons (cricket and other sports), Movies stars (Hindi and regional), Authors, Chefs, and Comedians.
2. About Twitteet
Twitteet is a analytics platform representing ratings, rankings and curated
feeds based on Twitter engagement of journalists, news organizations,
politicians, sportspersons, celebrities and businessmen.
Methodology
The Twitteet is using the following methodology to showcase daily
engagement and ranking based on engagement in different respective
categories. Before we explain the methodology, it needs to be understood
that data and analytics are resultant of the methodology. The methodology
defines the data, running analytics on the same data, creates engagement
and ranking information on the front end shown to you.
Click here for Methodology Details
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3. January 2021
Report Summary
Here are the category leaders for key categories:
Prime Minister Narendra Modi topped the overall Indian Twitter
engagement rankings for Jan 2021 with over 8 million engagements
1. Politicians – Narendra Modi - 80,29,733 Twitter Engagements
2. Bollywood – Sonu Sood - 14,26,286 Twitter Engagements
3. Business Head – Sundar Pichai - 4,38,704 Twitter Engagements
4. Cricketer – Virat Kohli - 26,24,935 - Twitter Engagements
5. Sports Star (non-cricket) – Boxer Vijender Singh - 5,31,229 Twitter
Engagements
6. TV Star – Sidharth Shukla - 3,21,963 Twitter Engagements
7. Journalist – Deepak Chaurasia - 23,91,309 Twitter Engagements
8. Founders – Cred’s Kunal Shah – 99,015 Twitter Engagements
9. Comedians –Ashish Chanchlani - 5,82,661 Twitter Engagements
10. Regional Cinema Star – Mahesh Babu – 7,58,994 Twitter
Engagements
11. RJ’s – Radio Mirchi’s Sayema – 2,97,896 Twitter engagements.
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6. Politicians
Among Indian Politicians BJP dominated with PM Modi, Amit Shah, Yogi Adityanath and
Sambit Patra taking 4 of the top 5 positions and 7 of the top 10 positions on engagement
on Twitter. Congress leader Rahul Gandhi was at #2 with nearly 2.6 million
engagements, followed by UP CM Yogi Adityanath (2.1 million), Home Minister Amit Shah
(1.76 million) and party spokesperson Sambit Patra (1.11 million engagements) at #3, #4,
and #5 respectively.
BJP President JP Nadda, Cabinet Minister Piyush Goyal and MP CM Shivraj Chouhan
were at 7,8, and #9 respectively.
Samajwadi Party’s Akhilesh Yadav at #6 with 10.8 lakh engagement
and and RJD’s Tejashwi Yadav at # 10 with 5.63 lakh engagements were the
only other politicians in the top 10.
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8. In the intensively competitive Journalists category, News Nation’s Deepak Chaurasia yet
again topped Twitter engagement with a whopping 2.3 million engagements. Sushant
Sinha was at #2 with 1.13 million engagements followed by India TV’s Editor-in-Chief
Rajat Sharma with 8.82 lakh engagements. Chennai based, entertainment industry
tracker Sreedhar Pillai is at #4 with 7.27 lakh engagements.
Shefali Vaidya is at #5 with 6.67 lakh engagements, AajTak’s Rohit Sardana is at #6
with 6.4 lakh engagements – a huge jump from 3.48 lakh engagements in December. At
#7 is ABP News’s Rubika Liyaquat with 5.99 lakh engagement, at #8, Sakshi Joshi with
5.55 lakh engagements followed by Swarajya’s Swati Goel Sharma at #9 with 5.42 lakh
engagements and a new entrant to the top 10 - ANI’s Smita Prakash with 5.29 lakh
engagements.
Rana Ayyub, India Today’s Consulting Editor Rajdeep Sardesai and Zee News’s Editor in
Chief Sudhir Chaudhary was at # 11, #12 an #13 respectively.
Number 10 to number 20 below:
Journalists
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10. Bollywood Stars
Sonu Sood’s humanitarian work during the pandemic continues to see huge resonance on
Twitter where even at a Twitter following of an eighth of super star Shah Rukh Khan
(Sonu Sood’s 5 million followers to SRK’s 41.4 million followers) he topped Twitter
engagement among Bollywood Stars with a whopping 14.26 lakh engagements. Akshay
Kumar was at #2 with 7.2 lakh engagements and Anupakm Kher with 6.82 lakh
engagements was at #3.
Amitabh Bachchan was at #4 with 4.89 lakh engagement followed by Shah Rukh Khan
at #5 with 3.60 lakh engagements. Disha Patani at #6 with 3.28 lakh engagements and
Sunny Leone at #10 with 2.11 lakh engagements were the only 2 lady stars on the
Bollywood Top 10. Salman Khan wth 3.22 lakh engagements, Hrithik Roshan with 2.95
lakh engagements and Riteish Deshmukh with 2.81 lakh engagements were at #7, #8
and #9 respectively.
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The above graph shows bollywood celebs have some of the weakest engagement,
as their engagement ratio is very weak
11. In the Business Leaders category (which includes Indian Origin CEO’s), Google’s CEO
Sundar Pichai had the highest engagement of 4.38 lakh beating perennial favourite
Anand Mahindra who was at #2 with 3.59 lakh engagements. RPG Group’s chief Harsh
Goenka is at #3 with 2.37 lakh engagements. Chinese mobile phone brands India CEO’s
Madhav Sheth of RealMe and Manu Kumar Jain of XioMi and are at #4 and #5
respectively with 1.69 lakh and 1.53 lakh engagements respectively. Another global
Indian Microsoft’s CEO Satya Nadella with 58K engagements was at #6, followed by
Wipro’s Rishad Premji, Biocon Chief, Kiran Mazumdar-Shaw, Marico’s Harsh Mariwala
and Adani Group’s Chairman Gautam Adani.
Business Heads
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Engagement ratio = engagement/followers
12. Cricketers
The exciting India-Australia test series drove engagement for cricket and cricketers and
India captain Virat Kohli topped Twitter engagement among cricketers with a whopping
2.6 million engagements. Overall Virat had the second highest Twitter engagement
among all Indians on Twitter only after Prime Minster Narendra Modi. Anushka and
Virat announcing the birth of their baby girl, no doubt had a big role to play.Virendra
Sehwag was at #2 with 1.9 million engagements followed by Sachin Tendulkar at #3 with
14.5 lakh engagements. Ravichandran Ashwin was at #4 with 13.68 lakh engagements
and Suresh Raina with 11.84 lakh engagements at #5.
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Engagement ratio = engagement/followers
14. Sports Stars non-cricket
Among Indian sports persons, outside of cricket, Olympic medallist, pro-boxer and
Congress politician Vijendra Singh tops with 5.31 lakh engagements, driven in part by his
support to the agitating farmers. His support to the farmers protest did help boost his
twitter engagement. Badminton star Saina Nehwal was at #2 with 1.49 lakh
engagements followed by shooter Manu Bhaker at #3 with 1.19 lakh engagements and
wrestler Yogeshwar Dutt at #4 with 1.14 lakh engagements.
Perhaps the India’s best kept secret in sports is veteran pistol shooter, coach and sports
enthusiast 88-year old Dadi Chandro Tomar, better known as ‘Shooter Dadi’ from
Baghpat, UP. Since learning to shoot when she was well into her sixties, she has attained
national fame as an accomplished shooter having won more than 30 national
championships.
She was at #5 in the non-cricket sports category with a phenomenal 68,729
engagements leaving superstars like Geeta Phogat, Ritu Phogat and Bajrang Punia
behind!
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15. Comedians
Among comedians, Ashish Chanchlani topped impressively with 5.82 lakh engagements
with the next highest Vir Das at #2 with 2.74 lakh engagements. Kunal Kamra was at #3
with 2.3 lakh engagements.
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Engagement ratio = engagement/followers
16. Founders
Cred Founder Kunal Shah towered over the Business Founders category with
99,000 K engagements.
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Engagement ratio = engagement/followers