Case Study: 5 Restaurants That Standout on Facebook Timeline

Social Strand Media
Social Strand MediaVP Growth Marketing | Social Media Strategist | Content Marketer | Digital Advertiser |
Case study: 5 Restaurants That
Standout On Facebook Timeline
Great cover
                                                    photo!




                                                     Make
• $500 targeted FB ad campaign increased          reservations
FB fans by 450% (now over 6,000+ fans)                           Menu
                                                      from
• Food photos, daily specials, nightlife events    Facebook
resulted in 1500% increase in overall FB
App: Check-in on FourSquare or                     Great cover
 Facebook with 2 friends and get a                     photo!
free appetizer. = Social & engaging

                                      Engaging quiz app on why you   Shout out to fans builds
                                        are headed to happy hour.            loyalty.




  Cool app that allows you to
  invite your friends to happy
          hour at Chiles
Great cover
                                                   photo!




What you can’t see:
                                                                 Video + Every 1st
• Custom tab “Get a Freebie” which offers        Locator to     Friday of the month
free appetizer, free entrée on your birthday,   their many      they feature a new
exclusive access behind the scenes at                          musical artist and give
                                                restaurants    away a downloadable
Houlihans and swag JUST for giving them                                track
your email address!
Yummy cover
                    photo!

                      +
                  Advertising




What you can’t see:         Locator &
                                          Rewards
• videos, events, & gift                Program/Ema    Jobs
                             Menus
                                          il sign-up
cards.
Great cover
                      photo!



 Arrow makes you
       read
Coupons/Promotion                         Letting you
        s.                  Contests      know they
                           easy to see.     are on
                                           Pinterest
Interesting
                                               cover photo!




                                                               Locator to
What you can’t see:
                                                               their many
•Lots of big juicy tantalizing photos on the   Promotions     restaurants
page.
• Engaging with community
Key Success Factors:
 Visually appealing
  Great cover photos
 Interactive
  Promotions/Contests/Quizzes
 Engaging/Informative
  Locator app/Map
  Email sign-up app
  Menus
Cover Photos
 One of these examples violates Facebook’s rules for brand Cover
  Photos – canyou guess which one it is? Enter
  it in the comments.
(From Facebook) Cover
    All covers are public. This means that anyone who visits your Page will
    be able to see your cover. Covers can't be deceptive, misleading, or
    infringe on anyone else's copyright. You may not encourage people to
    upload your cover to their personal timelines.
  Covers may not include:
   i. price or purchase information, such as "40% off" or "Download it on
    socialmusic.com";
   ii. contact information such as a website address, email, mailing
    address, or information that should go in your Page's "About" section;
   iii. references to Facebook features or actions, such as "Like" or
    "Share" or an arrow pointing from the cover photo to any of these
    features; or
   iv. calls to action, such as "Get it now" or "Tell your friends."
Want to STANDOUT? Contact
Us.
            Tracy Sestili is CEO and founder of
            Social Strand Media, a social media
            strategy firm.

            She helps companies develop
            strategic brand platforms and social
            media strategies that drive
            constituent engagement and
            business growth, with a focus on
            engaging in social media with
            minimal time, money and resources.

            Find her on Twitter @tracysestili
            Find her on Facebook at
            facebook.com/tracysestili
            Connect with her on LinkedIn at
            linkedin.com/in/tracysestili
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Case Study: 5 Restaurants That Standout on Facebook Timeline

  • 1. Case study: 5 Restaurants That Standout On Facebook Timeline
  • 2. Great cover photo! Make • $500 targeted FB ad campaign increased reservations FB fans by 450% (now over 6,000+ fans) Menu from • Food photos, daily specials, nightlife events Facebook resulted in 1500% increase in overall FB
  • 3. App: Check-in on FourSquare or Great cover Facebook with 2 friends and get a photo! free appetizer. = Social & engaging Engaging quiz app on why you Shout out to fans builds are headed to happy hour. loyalty. Cool app that allows you to invite your friends to happy hour at Chiles
  • 4. Great cover photo! What you can’t see: Video + Every 1st • Custom tab “Get a Freebie” which offers Locator to Friday of the month free appetizer, free entrée on your birthday, their many they feature a new exclusive access behind the scenes at musical artist and give restaurants away a downloadable Houlihans and swag JUST for giving them track your email address!
  • 5. Yummy cover photo! + Advertising What you can’t see: Locator & Rewards • videos, events, & gift Program/Ema Jobs Menus il sign-up cards.
  • 6. Great cover photo! Arrow makes you read Coupons/Promotion Letting you s. Contests know they easy to see. are on Pinterest
  • 7. Interesting cover photo! Locator to What you can’t see: their many •Lots of big juicy tantalizing photos on the Promotions restaurants page. • Engaging with community
  • 8. Key Success Factors:  Visually appealing Great cover photos  Interactive Promotions/Contests/Quizzes  Engaging/Informative Locator app/Map Email sign-up app Menus
  • 9. Cover Photos  One of these examples violates Facebook’s rules for brand Cover Photos – canyou guess which one it is? Enter it in the comments. (From Facebook) Cover All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include:  i. price or purchase information, such as "40% off" or "Download it on socialmusic.com";  ii. contact information such as a website address, email, mailing address, or information that should go in your Page's "About" section;  iii. references to Facebook features or actions, such as "Like" or "Share" or an arrow pointing from the cover photo to any of these features; or  iv. calls to action, such as "Get it now" or "Tell your friends."
  • 10. Want to STANDOUT? Contact Us. Tracy Sestili is CEO and founder of Social Strand Media, a social media strategy firm. She helps companies develop strategic brand platforms and social media strategies that drive constituent engagement and business growth, with a focus on engaging in social media with minimal time, money and resources. Find her on Twitter @tracysestili Find her on Facebook at facebook.com/tracysestili Connect with her on LinkedIn at linkedin.com/in/tracysestili