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Copyright Social Strand Media, 2013. All Rights Reserved
Content Marketing
JUST EAT IT
Copyright Social Strand Media, 2013. All Rights Reserved
Don’t be a vegetarian
Provide MEATY content
that
provides
VALUE and is
RELEVANT
Copyright Social Strand Media, 2013. All Rights Reserved
BE a little FRUITY
DEVELOP your brand’s
unique VOICE and
PERSONALITY
OFFER a different opinion. DISAGREE. Just don’t SOUND like EVERYONE else.
Copyright Social Strand Media, 2013. All Rights Reserved
SUBSTANCE
matters
It doesn’t have to be a
novella, it just has to
be something
THEY CAN USE.
Copyright Social Strand Media, 2013. All Rights Reserved
it’s all in the
DETAILS
If you’re writing a How-To,
DON’T ASSUME everyone knows
Step 1.
Remember to include the BASICS…
Copyright Social Strand Media, 2013. All Rights Reserved
You Need a BALANCED DIET of
SHARING, CARING, PROMOTING
Copyright Social Strand Media, 2013. All Rights Reserved
Make it EASY to DIGEST
Write it in 6th grade English
so everyone
understands it.
Copyright Social Strand Media, 2013. All Rights Reserved
be adventurous
Experiment with new formats and MEDIUMS.
Tackle subjects you wouldn’t normally tackle.
Copyright Social Strand Media, 2013. All Rights Reserved
PROMOTE it but …
Don’t yourself or your own post – you look stupid
Don’t OVER it - you look desperate
Don’t share EVERYWHERE, because then…
you’re just BORING
Copyright Social Strand Media, 2013. All Rights Reserved
be the TOMATO
T o p O f M i n d A w a r e n e s s T h r o u g h O t h e r s
Copyright Social Strand Media, 2013. All Rights Reserved
WHAT’s in your FRIDGE?
Content is Marketing food for SURVIVAL
Copyright Social Strand Media, 2013. All Rights Reserved
Watch
your
content
marketing
ignite...
http://socialstrand.comPlease share this deck

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Content Marketing: Just EAT it!

  • 1. Copyright Social Strand Media, 2013. All Rights Reserved Content Marketing JUST EAT IT
  • 2. Copyright Social Strand Media, 2013. All Rights Reserved Don’t be a vegetarian Provide MEATY content that provides VALUE and is RELEVANT
  • 3. Copyright Social Strand Media, 2013. All Rights Reserved BE a little FRUITY DEVELOP your brand’s unique VOICE and PERSONALITY OFFER a different opinion. DISAGREE. Just don’t SOUND like EVERYONE else.
  • 4. Copyright Social Strand Media, 2013. All Rights Reserved SUBSTANCE matters It doesn’t have to be a novella, it just has to be something THEY CAN USE.
  • 5. Copyright Social Strand Media, 2013. All Rights Reserved it’s all in the DETAILS If you’re writing a How-To, DON’T ASSUME everyone knows Step 1. Remember to include the BASICS…
  • 6. Copyright Social Strand Media, 2013. All Rights Reserved You Need a BALANCED DIET of SHARING, CARING, PROMOTING
  • 7. Copyright Social Strand Media, 2013. All Rights Reserved Make it EASY to DIGEST Write it in 6th grade English so everyone understands it.
  • 8. Copyright Social Strand Media, 2013. All Rights Reserved be adventurous Experiment with new formats and MEDIUMS. Tackle subjects you wouldn’t normally tackle.
  • 9. Copyright Social Strand Media, 2013. All Rights Reserved PROMOTE it but … Don’t yourself or your own post – you look stupid Don’t OVER it - you look desperate Don’t share EVERYWHERE, because then… you’re just BORING
  • 10. Copyright Social Strand Media, 2013. All Rights Reserved be the TOMATO T o p O f M i n d A w a r e n e s s T h r o u g h O t h e r s
  • 11. Copyright Social Strand Media, 2013. All Rights Reserved WHAT’s in your FRIDGE? Content is Marketing food for SURVIVAL
  • 12. Copyright Social Strand Media, 2013. All Rights Reserved Watch your content marketing ignite... http://socialstrand.comPlease share this deck