1.
Copyright Social Strand Media, 2013. All Rights Reserved
Content Marketing
JUST EAT IT

2.
Copyright Social Strand Media, 2013. All Rights Reserved
Don’t be a vegetarian
Provide MEATY content
that
provides
VALUE and is
RELEVANT

3.
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BE a little FRUITY
DEVELOP your brand’s
unique VOICE and
PERSONALITY
OFFER a different opinion. DISAGREE. Just don’t SOUND like EVERYONE else.

4.
Copyright Social Strand Media, 2013. All Rights Reserved
SUBSTANCE
matters
It doesn’t have to be a
novella, it just has to
be something
THEY CAN USE.

5.
Copyright Social Strand Media, 2013. All Rights Reserved
it’s all in the
DETAILS
If you’re writing a How-To,
DON’T ASSUME everyone knows
Step 1.
Remember to include the BASICS…

6.
Copyright Social Strand Media, 2013. All Rights Reserved
You Need a BALANCED DIET of
SHARING, CARING, PROMOTING

7.
Copyright Social Strand Media, 2013. All Rights Reserved
Make it EASY to DIGEST
Write it in 6th grade English
so everyone
understands it.

8.
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be adventurous
Experiment with new formats and MEDIUMS.
Tackle subjects you wouldn’t normally tackle.

9.
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PROMOTE it but …
Don’t yourself or your own post – you look stupid
Don’t OVER it - you look desperate
Don’t share EVERYWHERE, because then…
you’re just BORING

10.
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be the TOMATO
T o p O f M i n d A w a r e n e s s T h r o u g h O t h e r s

11.
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WHAT’s in your FRIDGE?
Content is Marketing food for SURVIVAL

12.
Copyright Social Strand Media, 2013. All Rights Reserved
Watch
your
content
marketing
ignite...
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