1. #SocialStats
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2. #SocialStats

3. Instagram
Sources: Instagram.com/press
December 2013
#SocialStats

4. 1.19B Users
Globally
238M Users in
the U.S. and
Canada
95% Users
log in daily
73% Users
access
Facebook via
Mobile
Sources: http://newsroom.fb.com/Key-Facts
September – December 2013
#SocialStats

5. 230+
Million
Users
4.1B
Business
Decision
Makers
76% access
Twitter via
Mobile
420K
C-Level
executives
on Twitter
Source: Twitter, Twitter.com, MediaBistro
October - December 2013
500M
Tweets
daily
77% of
users are
outside the
U.S.
83% of
Fortune 500
are on
Twitter
#SocialStats

6. #SocialStats
Sources: ShareThis, MarketingLand, PewResearch, Piqora

7. 1 Billion
unique
visitors
monthly
40% of
YouTube
global watch
time is via
mobile
6B hours of
video
watched
each month
75% of
in-stream ads
are skippable
80% of
YouTube
traffic is from
outside the
U.S.
100 hours of
video are
uploaded
every minute
Reaches more
US adults ages
18-34 than any
cable network
#SocialStats

8. FORRESTER: 47% OF
CONSUMERS IGNORE
IN-APP MOBILE ADS,
AND 43% THINK THEY
DISRUPT UX
SEPTEMBER 30, 2013
 87% of Twitter’s 2013 revenue came from
advertising – SEC.gov
 49% of Facebook’s 2013 ad revenue came
from mobile - TechCrunch
Image credit: adinch.com
#MobileStats

9. Social Media Cross Platform Usage
#SocialStats
Source: Pew Research Center, December 2013

10. #SocialStats