The One Ingredient Your Social Media Marketing Is Missing
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The One Ingredient Your Social Media Marketing Is Missing
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Smart brands know that 80% of the time they don't control their brand -- their customers do. Smart brands measure not only quantifiable metrics, but also soft metrics. They know how to measure soft metrics and tie them back to their bottom line.
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The One Ingredient Your Social Media Marketing Is Missing
- 1. The One Thing Your Social Media Strategy Is Missing @tracysestili @socialstrand
- 2. Smart Brands… Have a social media strategy Listen to their constituents Know they don’t control their brand
- 3. Smart Brands Respond to Trends
- 5. Smart Brands Build Trust
- 7. Smart Brands Provide Value
- 9. Smart Companies Measure Quantifiable metrics (#fans/followers) But are in a fog about soft metrics: Sentiment Shares Mentions
- 10. What Do Brand Mentions Get You If Sentiment Is NEGATIVE?
- 12. What Do 1,000 ‘Likes’ or ‘Shares’ Get You?
- 14. Saab fans takeover GM Facebook page
- 15. Social Media is a Complex Numbers Game
- 17. Smart Brands Measure the Sentiment
- 18. They Tie Sentiment To Overall Goals
- 19. Smart Brands Recalibrate Often
- 20. Smart Brands Repeat What Works And Abandon What Doesn’t
- 21. Want to STANDOUT? Twitter: @tracysestili and @socialstrand http://linkedin.com/company/social-strand- media http://plus.ly/tracysestili http://plus.ly/socialstrand http://facebook.com/tracysestili www.socialstrand.com/ blog