SlideShare una empresa de Scribd logo
1 de 10
Descargar para leer sin conexión
SOCIAL MEDIA REPORT
BRITISH SUPERMARKET CHAINS
How are the supermarket chains in U.K. doing in social media?
TIME PERIOD: 22/11/2014 to 22/12/2014
Dicember 2014
22
C/ Llacuna 162-164, box 102, 08018 Barcelona (Spain) - www.socialwinapp.com
The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
SOCIAL NETWORKS: TWITTER
ANALYZED COMPETITORS:
 Marks & Spencer
 Sainsbury’s
 Asda
 Tesco
 Waitrose
 Aldi
 The Co-operative Food
 Whole Foods
The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Methodology
In this report we will use a simplified version of the tool focusing on Twitter platform, analysing key indicator like audience,
interaction and engagement, regarding the main competitors of the Soccer’s Teams in UK and verifying it in the perspective
of Benchmarking. To reach this goal we will use the analytic tool SocialWin, that will allow us to monitorize the different social
networks in a defined time. Finally we will be able to provide a global vision of the sector, utilizing diferrent metrics, like the
total audience, the number of mentions or the average of followers for every brand.
Metrics and KPI’s
Metrics and KPI’s, rise as key elements of Social Media Analytics, which allow us to measure, quantify and check the critical
process of Social Media in a methodical and accurate way, aligning them whit the global goals of the organization and
measuring the range of the defined goals during the time.
KPI’s Twitter
AUDIENCE
GROWTH
POSTING
INTERACTION
ENGAGEMENT [%]
Total Number of Followers
Total Number of New Followers
Total Number of Tweets
Total Number of Retweets; Comments and Favorites
Global score between 0 and 100
Technical Profile
Study Typology: Social Network Analysis
Time of Monitoring: 22/11/2014 – 22/12/2014
Social Network
Analyzed:
Twitter
/
Industry: Supermarket chains /
Month / Year: Nov/dic-14 Audience Analysis Yes
Geographical Area: U.K. Growth Analysis Yes
Number of Competitors: 9 Posting Analysis Yes
Selection Criteria:
Industry Competitors with the
largest number of followers
Interaction Analysis Yes
Engagement Analysis Yes
The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
SocialWin Twitter Standard
SOCIAL
NETWORK
METRICS / KPI's SOCIALWIN STANDARD*
VERY LOW LOW MEDIUM HIGH VERY HIGH
TWITTER Nº FOLLOWERS < 0 - < 500 < 0,5K - < 5K < 5K - < 25K < 25K - < 0,1M > 0,1 M
Twitter Analysis
Twitter, was born in 2006, as a microblogging platform and positioned itself in few years like the most popular media
for news spreading in the world. Its simplicity and the 140 characters limitation hugely speeded up the utilization of this
media, converting it into the favorite communication tool for professionals, businesses and fans.
Twitter is an asymmetrical social network, where we can follow a person is not following us and vice versa. Nowadays the
plataform counts more than 500 millions of users, the average of time navigation is of 89 minutes/month and the average
is of 165 mil tweets/minute. These datas make Twitter the second most important social network of the world. Below we
highlight some of the main advantage to be present in this social network:
• To realize special offers, competitions, and launch news goods.
• To offer a personalized service of Customer Care.
• To improve your own supply of goods and services.
• To strengthen the relationships with customers.
• To create an strengthen brand evangelists.
• To know better your audience.

The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Audience Analysis
The Audience indicates the amount of followers of a community. For Facebook it’s the number of fans, on Twitter it’s the
number of followers and on YouTube it’s the number of subscribers. This metric provides the community’s audience size, it
shows how many users can be potentially reached.
Audience Ranking on Twitter
The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Growth Analysis
Growth is an indicator that provides the speed of our community’s audience change and reflects the number of followers
gained or lost within a period of time. It is calculated based on the variation of the audience in a given period of time. The
growth value can be positive, if the community increases the number of followers or negative in the case the community loses
audience.
Growth Ranking on Twitter
The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Posting Analysis (Content)
Posting is the metric that shows the volume of content published in a given period of time. This helps us measure the efforts
of the community management team, counting the number of published posts, sent tweets or uploaded videos in the past day,
week or month. We count the content posted by the community management team and, if the page allows so, the content
posted by other users in the timeline (in case we’re measuring Facebook).
Posting Ranking on Twitter
The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Interaction Analysis
Interaction shows the total volume of interaction that has been generated in a given period of time. On Facebook, it counts
Likes, Comments and Shared content. On Twitter, it counts Retweets, Mentions and Favorited items. On Youtube it counts
number of Likes, Dislikes and Comments.
Interaction Ranking on Twitter
The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
Engagement Analysis
The Engagement is one of the main KPIs in social media and the value represents the level of loyalty or commitment of the
fans towards the brand’s fan page. The engagement score reflects the level of success of our content strategies and our
channel management activities. The algorithm used to calculate the engagement value considers the different types of
interaction in a period of time and assigns a score to each one. It then compares it to the audience of each community and the
result is a score from 0 to 100.
Engagement Ranking on Twitter
The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved
2014
C/ Llacuna 162-164, box 102,
08018 Barcelona (Spain)
www.socialwinapp.com
info@socialwinapp.com
¡Measure your Engagement for Free!
SocialWin® allows playback of all text from the PDF Social Networks Analytics Report, except the contents
of this website where otherwise indicated, provided the source is acknowledged in the terms and conditions
of a Creative Commons license CC BY- SA 3.0. http://creativecommons.org/licenses/by-sa/3.0/deed.ca
Copyright © copyright texts: the authors, Barcelona, 2013

Más contenido relacionado

La actualidad más candente

Social Media Report technology UK
Social Media Report technology UKSocial Media Report technology UK
Social Media Report technology UKSocialWin
 
Social Media Report Uk hotel chains
Social Media Report Uk hotel chainsSocial Media Report Uk hotel chains
Social Media Report Uk hotel chainsSocialWin
 
Social media report local governments UK
Social media report local governments UKSocial media report local governments UK
Social media report local governments UKSocialWin
 
Social Media Report UK Comedians 2014
Social Media Report UK Comedians 2014Social Media Report UK Comedians 2014
Social Media Report UK Comedians 2014SocialWin
 
Social Media Report European Monarchies 2014
Social Media Report European Monarchies 2014Social Media Report European Monarchies 2014
Social Media Report European Monarchies 2014SocialWin
 
Social Media Report Italian Political Parties 2014
Social Media Report Italian Political Parties 2014Social Media Report Italian Political Parties 2014
Social Media Report Italian Political Parties 2014SocialWin
 
Social Media Report UK Political Parties 2014
Social Media Report UK Political Parties 2014Social Media Report UK Political Parties 2014
Social Media Report UK Political Parties 2014SocialWin
 
Social Media Report France Soccer´s Teams 2014
Social Media Report France Soccer´s Teams 2014Social Media Report France Soccer´s Teams 2014
Social Media Report France Soccer´s Teams 2014SocialWin
 
SocialWin Report: UK Soccer's Team's
SocialWin Report: UK Soccer's Team'sSocialWin Report: UK Soccer's Team's
SocialWin Report: UK Soccer's Team'sSocialWin
 
SocialWin Report: Soccer's Team Germany in Social Media
SocialWin Report: Soccer's Team Germany in Social MediaSocialWin Report: Soccer's Team Germany in Social Media
SocialWin Report: Soccer's Team Germany in Social MediaSocialWin
 
Smart insights on covid 19 crisis
Smart insights on covid 19 crisisSmart insights on covid 19 crisis
Smart insights on covid 19 crisisSmart AdServer
 
[Case Study: Data-Driven PR] TheQuint.com vs. Scoopwhoop vs. Newshunt vs. Ne...
[Case Study: Data-Driven PR]  TheQuint.com vs. Scoopwhoop vs. Newshunt vs. Ne...[Case Study: Data-Driven PR]  TheQuint.com vs. Scoopwhoop vs. Newshunt vs. Ne...
[Case Study: Data-Driven PR] TheQuint.com vs. Scoopwhoop vs. Newshunt vs. Ne...Boring Brands
 
Mobile First. Mobile Now. A Look at Mobile Media Consumption
Mobile First. Mobile Now.  A Look at Mobile Media ConsumptionMobile First. Mobile Now.  A Look at Mobile Media Consumption
Mobile First. Mobile Now. A Look at Mobile Media ConsumptionMichael Pranikoff
 
Measure your Online Marketing Strategy
Measure your Online Marketing Strategy Measure your Online Marketing Strategy
Measure your Online Marketing Strategy AdLabs Asia
 
Attentio: Monitoring Social Media
Attentio: Monitoring Social MediaAttentio: Monitoring Social Media
Attentio: Monitoring Social MediaEmakina
 
Social Media Monitoring and Reporting Services
Social Media Monitoring and Reporting ServicesSocial Media Monitoring and Reporting Services
Social Media Monitoring and Reporting ServicesHolyTornado! Ltd.
 
Content marketing infographic
Content marketing infographicContent marketing infographic
Content marketing infographicArgosy
 
Brand positioning on social media - infographic by Weekend Nuts
Brand positioning on social media - infographic by Weekend NutsBrand positioning on social media - infographic by Weekend Nuts
Brand positioning on social media - infographic by Weekend NutsWeekend Nuts
 

La actualidad más candente (20)

Social Media Report technology UK
Social Media Report technology UKSocial Media Report technology UK
Social Media Report technology UK
 
Social Media Report Uk hotel chains
Social Media Report Uk hotel chainsSocial Media Report Uk hotel chains
Social Media Report Uk hotel chains
 
Social media report local governments UK
Social media report local governments UKSocial media report local governments UK
Social media report local governments UK
 
Social Media Report UK Comedians 2014
Social Media Report UK Comedians 2014Social Media Report UK Comedians 2014
Social Media Report UK Comedians 2014
 
Social Media Report European Monarchies 2014
Social Media Report European Monarchies 2014Social Media Report European Monarchies 2014
Social Media Report European Monarchies 2014
 
Social Media Report Italian Political Parties 2014
Social Media Report Italian Political Parties 2014Social Media Report Italian Political Parties 2014
Social Media Report Italian Political Parties 2014
 
Social Media Report UK Political Parties 2014
Social Media Report UK Political Parties 2014Social Media Report UK Political Parties 2014
Social Media Report UK Political Parties 2014
 
Social Media Report France Soccer´s Teams 2014
Social Media Report France Soccer´s Teams 2014Social Media Report France Soccer´s Teams 2014
Social Media Report France Soccer´s Teams 2014
 
SocialWin Report: UK Soccer's Team's
SocialWin Report: UK Soccer's Team'sSocialWin Report: UK Soccer's Team's
SocialWin Report: UK Soccer's Team's
 
SocialWin Report: Soccer's Team Germany in Social Media
SocialWin Report: Soccer's Team Germany in Social MediaSocialWin Report: Soccer's Team Germany in Social Media
SocialWin Report: Soccer's Team Germany in Social Media
 
Smart insights on covid 19 crisis
Smart insights on covid 19 crisisSmart insights on covid 19 crisis
Smart insights on covid 19 crisis
 
[Case Study: Data-Driven PR] TheQuint.com vs. Scoopwhoop vs. Newshunt vs. Ne...
[Case Study: Data-Driven PR]  TheQuint.com vs. Scoopwhoop vs. Newshunt vs. Ne...[Case Study: Data-Driven PR]  TheQuint.com vs. Scoopwhoop vs. Newshunt vs. Ne...
[Case Study: Data-Driven PR] TheQuint.com vs. Scoopwhoop vs. Newshunt vs. Ne...
 
Mobile First. Mobile Now. A Look at Mobile Media Consumption
Mobile First. Mobile Now.  A Look at Mobile Media ConsumptionMobile First. Mobile Now.  A Look at Mobile Media Consumption
Mobile First. Mobile Now. A Look at Mobile Media Consumption
 
Measure your Online Marketing Strategy
Measure your Online Marketing Strategy Measure your Online Marketing Strategy
Measure your Online Marketing Strategy
 
Attentio: Monitoring Social Media
Attentio: Monitoring Social MediaAttentio: Monitoring Social Media
Attentio: Monitoring Social Media
 
press monitor
press monitorpress monitor
press monitor
 
Social Media Monitoring and Reporting Services
Social Media Monitoring and Reporting ServicesSocial Media Monitoring and Reporting Services
Social Media Monitoring and Reporting Services
 
Content marketing infographic
Content marketing infographicContent marketing infographic
Content marketing infographic
 
Brand positioning on social media - infographic by Weekend Nuts
Brand positioning on social media - infographic by Weekend NutsBrand positioning on social media - infographic by Weekend Nuts
Brand positioning on social media - infographic by Weekend Nuts
 
Mediaportal Asia
Mediaportal AsiaMediaportal Asia
Mediaportal Asia
 

Destacado

Retener o morir: Estrategias para retener fans
Retener o morir: Estrategias para retener fansRetener o morir: Estrategias para retener fans
Retener o morir: Estrategias para retener fansSocialWin
 
YouTube Engagement
YouTube EngagementYouTube Engagement
YouTube EngagementSocialWin
 
0024.social win report moda lujo españa
0024.social win report   moda lujo españa 0024.social win report   moda lujo españa
0024.social win report moda lujo españa SocialWin
 
5 metricas clave para Twitter, ponencia de Armando Liussi
5 metricas clave para Twitter, ponencia de Armando Liussi5 metricas clave para Twitter, ponencia de Armando Liussi
5 metricas clave para Twitter, ponencia de Armando LiussiSocialWin
 
"Twitter academy: métricas clave" by Thomas Bartczak
"Twitter academy: métricas clave" by Thomas Bartczak"Twitter academy: métricas clave" by Thomas Bartczak
"Twitter academy: métricas clave" by Thomas BartczakSocialWin
 
Final+retail+stores+operations
Final+retail+stores+operationsFinal+retail+stores+operations
Final+retail+stores+operationsKamaljit Kumar
 
Daily Management of Store Operations
Daily Management of Store OperationsDaily Management of Store Operations
Daily Management of Store OperationsJari Laine
 
Retail Store Operations
Retail Store Operations Retail Store Operations
Retail Store Operations Amit Kumar Garg
 
Store Operating Procedure for Store Manager
Store Operating Procedure for Store ManagerStore Operating Procedure for Store Manager
Store Operating Procedure for Store ManagerKundan Ganvir
 
Stores management and stock control
Stores management and stock controlStores management and stock control
Stores management and stock controlGabriel Lubale
 
KEY PERFORMANCE INDICATOR
KEY PERFORMANCE INDICATORKEY PERFORMANCE INDICATOR
KEY PERFORMANCE INDICATORspeedcars
 
25 KPIs Every Manager Needs To Know
25 KPIs Every Manager Needs To Know25 KPIs Every Manager Needs To Know
25 KPIs Every Manager Needs To KnowBernard Marr
 

Destacado (13)

Retener o morir: Estrategias para retener fans
Retener o morir: Estrategias para retener fansRetener o morir: Estrategias para retener fans
Retener o morir: Estrategias para retener fans
 
YouTube Engagement
YouTube EngagementYouTube Engagement
YouTube Engagement
 
0024.social win report moda lujo españa
0024.social win report   moda lujo españa 0024.social win report   moda lujo españa
0024.social win report moda lujo españa
 
5 metricas clave para Twitter, ponencia de Armando Liussi
5 metricas clave para Twitter, ponencia de Armando Liussi5 metricas clave para Twitter, ponencia de Armando Liussi
5 metricas clave para Twitter, ponencia de Armando Liussi
 
"Twitter academy: métricas clave" by Thomas Bartczak
"Twitter academy: métricas clave" by Thomas Bartczak"Twitter academy: métricas clave" by Thomas Bartczak
"Twitter academy: métricas clave" by Thomas Bartczak
 
Final+retail+stores+operations
Final+retail+stores+operationsFinal+retail+stores+operations
Final+retail+stores+operations
 
Daily Management of Store Operations
Daily Management of Store OperationsDaily Management of Store Operations
Daily Management of Store Operations
 
Retail Store Operations
Retail Store Operations Retail Store Operations
Retail Store Operations
 
Store Operating Procedure for Store Manager
Store Operating Procedure for Store ManagerStore Operating Procedure for Store Manager
Store Operating Procedure for Store Manager
 
Stores management and stock control
Stores management and stock controlStores management and stock control
Stores management and stock control
 
Store management
Store managementStore management
Store management
 
KEY PERFORMANCE INDICATOR
KEY PERFORMANCE INDICATORKEY PERFORMANCE INDICATOR
KEY PERFORMANCE INDICATOR
 
25 KPIs Every Manager Needs To Know
25 KPIs Every Manager Needs To Know25 KPIs Every Manager Needs To Know
25 KPIs Every Manager Needs To Know
 

Similar a 0020.social win report supermarket chains-u.k.

SocialWin Report: Soccer's Team's Italy in social media
SocialWin Report: Soccer's Team's Italy in social mediaSocialWin Report: Soccer's Team's Italy in social media
SocialWin Report: Soccer's Team's Italy in social mediaSocialWin
 
Tns social media insights for growth
Tns social media  insights for growthTns social media  insights for growth
Tns social media insights for growthGabriella Bergaglio
 
Analytics For Social Media Marketing
Analytics For Social Media MarketingAnalytics For Social Media Marketing
Analytics For Social Media MarketingRegalix
 
Analytics For Social Media Marketing
Analytics For Social Media MarketingAnalytics For Social Media Marketing
Analytics For Social Media MarketingRegalix
 
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...Leadtail
 
Starting with Social Media Analytics
Starting with Social Media AnalyticsStarting with Social Media Analytics
Starting with Social Media AnalyticsSocialbakers
 
Whitevector: Social Media
Whitevector: Social MediaWhitevector: Social Media
Whitevector: Social MediaWhitevector
 
Analytics for social media marketing
Analytics for social media marketingAnalytics for social media marketing
Analytics for social media marketingAlpa Barot
 
Measure what counts on social
Measure what counts on socialMeasure what counts on social
Measure what counts on socialFilipp Paster
 
The Sprout Social Index 2014
The Sprout Social Index 2014The Sprout Social Index 2014
The Sprout Social Index 2014Sprout Social
 
Viceland Social Media Brand Assessment
Viceland Social Media Brand AssessmentViceland Social Media Brand Assessment
Viceland Social Media Brand AssessmentJames Sunderland
 
Social Media Brand Uplift
Social Media Brand UpliftSocial Media Brand Uplift
Social Media Brand UpliftMango Digital
 
Chapter 14 : Social Media Marketing
Chapter 14 : Social Media MarketingChapter 14 : Social Media Marketing
Chapter 14 : Social Media Marketingapostolann
 
Social media monitoring
Social media monitoringSocial media monitoring
Social media monitoringAssaf Al-Assaf
 
Social Media Insights Presentation - Fresh Egg UK
Social Media Insights Presentation - Fresh Egg UKSocial Media Insights Presentation - Fresh Egg UK
Social Media Insights Presentation - Fresh Egg UKFresh Egg UK
 
Altimeter Report: Social Marketing Analytics
Altimeter Report: Social Marketing AnalyticsAltimeter Report: Social Marketing Analytics
Altimeter Report: Social Marketing AnalyticsJeremiah Owyang
 
Social Media Command Center - Simplify360
Social Media Command Center - Simplify360Social Media Command Center - Simplify360
Social Media Command Center - Simplify360Simplify360
 
What social metrics should organizations measure and optimize
What social metrics should organizations measure and optimizeWhat social metrics should organizations measure and optimize
What social metrics should organizations measure and optimizeRegalix
 

Similar a 0020.social win report supermarket chains-u.k. (20)

SocialWin Report: Soccer's Team's Italy in social media
SocialWin Report: Soccer's Team's Italy in social mediaSocialWin Report: Soccer's Team's Italy in social media
SocialWin Report: Soccer's Team's Italy in social media
 
Chapter 14
Chapter 14Chapter 14
Chapter 14
 
Tns social media insights for growth
Tns social media  insights for growthTns social media  insights for growth
Tns social media insights for growth
 
Analytics For Social Media Marketing
Analytics For Social Media MarketingAnalytics For Social Media Marketing
Analytics For Social Media Marketing
 
Analytics For Social Media Marketing
Analytics For Social Media MarketingAnalytics For Social Media Marketing
Analytics For Social Media Marketing
 
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...
 
Starting with Social Media Analytics
Starting with Social Media AnalyticsStarting with Social Media Analytics
Starting with Social Media Analytics
 
Whitevector: Social Media
Whitevector: Social MediaWhitevector: Social Media
Whitevector: Social Media
 
Analytics for social media marketing
Analytics for social media marketingAnalytics for social media marketing
Analytics for social media marketing
 
Measure what counts on social
Measure what counts on socialMeasure what counts on social
Measure what counts on social
 
The Sprout Social Index 2014
The Sprout Social Index 2014The Sprout Social Index 2014
The Sprout Social Index 2014
 
Viceland Social Media Brand Assessment
Viceland Social Media Brand AssessmentViceland Social Media Brand Assessment
Viceland Social Media Brand Assessment
 
Did you know
Did you knowDid you know
Did you know
 
Social Media Brand Uplift
Social Media Brand UpliftSocial Media Brand Uplift
Social Media Brand Uplift
 
Chapter 14 : Social Media Marketing
Chapter 14 : Social Media MarketingChapter 14 : Social Media Marketing
Chapter 14 : Social Media Marketing
 
Social media monitoring
Social media monitoringSocial media monitoring
Social media monitoring
 
Social Media Insights Presentation - Fresh Egg UK
Social Media Insights Presentation - Fresh Egg UKSocial Media Insights Presentation - Fresh Egg UK
Social Media Insights Presentation - Fresh Egg UK
 
Altimeter Report: Social Marketing Analytics
Altimeter Report: Social Marketing AnalyticsAltimeter Report: Social Marketing Analytics
Altimeter Report: Social Marketing Analytics
 
Social Media Command Center - Simplify360
Social Media Command Center - Simplify360Social Media Command Center - Simplify360
Social Media Command Center - Simplify360
 
What social metrics should organizations measure and optimize
What social metrics should organizations measure and optimizeWhat social metrics should organizations measure and optimize
What social metrics should organizations measure and optimize
 

Más de SocialWin

0029.social win report cervezas españa
0029.social win report   cervezas españa 0029.social win report   cervezas españa
0029.social win report cervezas españa SocialWin
 
0028.social win report banca españa
0028.social win report   banca españa 0028.social win report   banca españa
0028.social win report banca españa SocialWin
 
Análisis de las Redes Sociales de los partidos políticos en España
Análisis de las Redes Sociales de los  partidos políticos en EspañaAnálisis de las Redes Sociales de los  partidos políticos en España
Análisis de las Redes Sociales de los partidos políticos en EspañaSocialWin
 
0027.social win report marcas de coches españa
0027.social win report   marcas de coches españa 0027.social win report   marcas de coches españa
0027.social win report marcas de coches españa SocialWin
 
Análisis de las Redes Sociales de los celebrities en España
Análisis de las Redes Sociales de los celebrities en España Análisis de las Redes Sociales de los celebrities en España
Análisis de las Redes Sociales de los celebrities en España SocialWin
 
0023.social win report moda españa
0023.social win report   moda españa 0023.social win report   moda españa
0023.social win report moda españa SocialWin
 
0022.social win report supermercados españa
0022.social win report   supermercados españa 0022.social win report   supermercados españa
0022.social win report supermercados españa SocialWin
 
0021.social win report prensa españa
0021.social win report   prensa españa 0021.social win report   prensa españa
0021.social win report prensa españa SocialWin
 
Análisis de las Redes Sociales de los periodistas en España
Análisis de las Redes Sociales de los periodistas en EspañaAnálisis de las Redes Sociales de los periodistas en España
Análisis de las Redes Sociales de los periodistas en EspañaSocialWin
 
0019.social win report tv españa
0019.social win report   tv españa 0019.social win report   tv españa
0019.social win report tv españa SocialWin
 
Análisis de las Redes Sociales de los cantantes en España
Análisis de las Redes Sociales de los cantantes en EspañaAnálisis de las Redes Sociales de los cantantes en España
Análisis de las Redes Sociales de los cantantes en EspañaSocialWin
 
Social win report bloggers moda españa
Social win report bloggers moda españaSocial win report bloggers moda españa
Social win report bloggers moda españaSocialWin
 
Análisis de las Redes Sociales de los deportistas Españoles
Análisis de las Redes Sociales de los deportistas EspañolesAnálisis de las Redes Sociales de los deportistas Españoles
Análisis de las Redes Sociales de los deportistas EspañolesSocialWin
 

Más de SocialWin (13)

0029.social win report cervezas españa
0029.social win report   cervezas españa 0029.social win report   cervezas españa
0029.social win report cervezas españa
 
0028.social win report banca españa
0028.social win report   banca españa 0028.social win report   banca españa
0028.social win report banca españa
 
Análisis de las Redes Sociales de los partidos políticos en España
Análisis de las Redes Sociales de los  partidos políticos en EspañaAnálisis de las Redes Sociales de los  partidos políticos en España
Análisis de las Redes Sociales de los partidos políticos en España
 
0027.social win report marcas de coches españa
0027.social win report   marcas de coches españa 0027.social win report   marcas de coches españa
0027.social win report marcas de coches españa
 
Análisis de las Redes Sociales de los celebrities en España
Análisis de las Redes Sociales de los celebrities en España Análisis de las Redes Sociales de los celebrities en España
Análisis de las Redes Sociales de los celebrities en España
 
0023.social win report moda españa
0023.social win report   moda españa 0023.social win report   moda españa
0023.social win report moda españa
 
0022.social win report supermercados españa
0022.social win report   supermercados españa 0022.social win report   supermercados españa
0022.social win report supermercados españa
 
0021.social win report prensa españa
0021.social win report   prensa españa 0021.social win report   prensa españa
0021.social win report prensa españa
 
Análisis de las Redes Sociales de los periodistas en España
Análisis de las Redes Sociales de los periodistas en EspañaAnálisis de las Redes Sociales de los periodistas en España
Análisis de las Redes Sociales de los periodistas en España
 
0019.social win report tv españa
0019.social win report   tv españa 0019.social win report   tv españa
0019.social win report tv españa
 
Análisis de las Redes Sociales de los cantantes en España
Análisis de las Redes Sociales de los cantantes en EspañaAnálisis de las Redes Sociales de los cantantes en España
Análisis de las Redes Sociales de los cantantes en España
 
Social win report bloggers moda españa
Social win report bloggers moda españaSocial win report bloggers moda españa
Social win report bloggers moda españa
 
Análisis de las Redes Sociales de los deportistas Españoles
Análisis de las Redes Sociales de los deportistas EspañolesAnálisis de las Redes Sociales de los deportistas Españoles
Análisis de las Redes Sociales de los deportistas Españoles
 

Último

YourView Panel Book.pptx YourView Panel Book.
YourView Panel Book.pptx YourView Panel Book.YourView Panel Book.pptx YourView Panel Book.
YourView Panel Book.pptx YourView Panel Book.JasonViviers2
 
Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023Vladislav Solodkiy
 
Mapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptxMapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptxVenkatasubramani13
 
SFBA Splunk Usergroup meeting March 13, 2024
SFBA Splunk Usergroup meeting March 13, 2024SFBA Splunk Usergroup meeting March 13, 2024
SFBA Splunk Usergroup meeting March 13, 2024Becky Burwell
 
Master's Thesis - Data Science - Presentation
Master's Thesis - Data Science - PresentationMaster's Thesis - Data Science - Presentation
Master's Thesis - Data Science - PresentationGiorgio Carbone
 
5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best Practices5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best PracticesDataArchiva
 
The Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayerThe Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayerPavel Šabatka
 
Create Data Model & Conduct Visualisation in Power BI Desktop
Create Data Model & Conduct Visualisation in Power BI DesktopCreate Data Model & Conduct Visualisation in Power BI Desktop
Create Data Model & Conduct Visualisation in Power BI DesktopThinkInnovation
 
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024Guido X Jansen
 
ChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics InfrastructureChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics Infrastructuresonikadigital1
 
MEASURES OF DISPERSION I BSc Botany .ppt
MEASURES OF DISPERSION I BSc Botany .pptMEASURES OF DISPERSION I BSc Botany .ppt
MEASURES OF DISPERSION I BSc Botany .pptaigil2
 
Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...PrithaVashisht1
 
Cyclistic Memberships Data Analysis Project
Cyclistic Memberships Data Analysis ProjectCyclistic Memberships Data Analysis Project
Cyclistic Memberships Data Analysis Projectdanielbell861
 

Último (13)

YourView Panel Book.pptx YourView Panel Book.
YourView Panel Book.pptx YourView Panel Book.YourView Panel Book.pptx YourView Panel Book.
YourView Panel Book.pptx YourView Panel Book.
 
Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023
 
Mapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptxMapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptx
 
SFBA Splunk Usergroup meeting March 13, 2024
SFBA Splunk Usergroup meeting March 13, 2024SFBA Splunk Usergroup meeting March 13, 2024
SFBA Splunk Usergroup meeting March 13, 2024
 
Master's Thesis - Data Science - Presentation
Master's Thesis - Data Science - PresentationMaster's Thesis - Data Science - Presentation
Master's Thesis - Data Science - Presentation
 
5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best Practices5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best Practices
 
The Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayerThe Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayer
 
Create Data Model & Conduct Visualisation in Power BI Desktop
Create Data Model & Conduct Visualisation in Power BI DesktopCreate Data Model & Conduct Visualisation in Power BI Desktop
Create Data Model & Conduct Visualisation in Power BI Desktop
 
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
 
ChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics InfrastructureChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics Infrastructure
 
MEASURES OF DISPERSION I BSc Botany .ppt
MEASURES OF DISPERSION I BSc Botany .pptMEASURES OF DISPERSION I BSc Botany .ppt
MEASURES OF DISPERSION I BSc Botany .ppt
 
Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...
 
Cyclistic Memberships Data Analysis Project
Cyclistic Memberships Data Analysis ProjectCyclistic Memberships Data Analysis Project
Cyclistic Memberships Data Analysis Project
 

0020.social win report supermarket chains-u.k.

  • 1. SOCIAL MEDIA REPORT BRITISH SUPERMARKET CHAINS How are the supermarket chains in U.K. doing in social media? TIME PERIOD: 22/11/2014 to 22/12/2014 Dicember 2014 22 C/ Llacuna 162-164, box 102, 08018 Barcelona (Spain) - www.socialwinapp.com
  • 2. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved 2014 SOCIAL NETWORKS: TWITTER ANALYZED COMPETITORS:  Marks & Spencer  Sainsbury’s  Asda  Tesco  Waitrose  Aldi  The Co-operative Food  Whole Foods
  • 3. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved 2014 Methodology In this report we will use a simplified version of the tool focusing on Twitter platform, analysing key indicator like audience, interaction and engagement, regarding the main competitors of the Soccer’s Teams in UK and verifying it in the perspective of Benchmarking. To reach this goal we will use the analytic tool SocialWin, that will allow us to monitorize the different social networks in a defined time. Finally we will be able to provide a global vision of the sector, utilizing diferrent metrics, like the total audience, the number of mentions or the average of followers for every brand. Metrics and KPI’s Metrics and KPI’s, rise as key elements of Social Media Analytics, which allow us to measure, quantify and check the critical process of Social Media in a methodical and accurate way, aligning them whit the global goals of the organization and measuring the range of the defined goals during the time. KPI’s Twitter AUDIENCE GROWTH POSTING INTERACTION ENGAGEMENT [%] Total Number of Followers Total Number of New Followers Total Number of Tweets Total Number of Retweets; Comments and Favorites Global score between 0 and 100 Technical Profile Study Typology: Social Network Analysis Time of Monitoring: 22/11/2014 – 22/12/2014 Social Network Analyzed: Twitter / Industry: Supermarket chains / Month / Year: Nov/dic-14 Audience Analysis Yes Geographical Area: U.K. Growth Analysis Yes Number of Competitors: 9 Posting Analysis Yes Selection Criteria: Industry Competitors with the largest number of followers Interaction Analysis Yes Engagement Analysis Yes
  • 4. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved 2014 SocialWin Twitter Standard SOCIAL NETWORK METRICS / KPI's SOCIALWIN STANDARD* VERY LOW LOW MEDIUM HIGH VERY HIGH TWITTER Nº FOLLOWERS < 0 - < 500 < 0,5K - < 5K < 5K - < 25K < 25K - < 0,1M > 0,1 M Twitter Analysis Twitter, was born in 2006, as a microblogging platform and positioned itself in few years like the most popular media for news spreading in the world. Its simplicity and the 140 characters limitation hugely speeded up the utilization of this media, converting it into the favorite communication tool for professionals, businesses and fans. Twitter is an asymmetrical social network, where we can follow a person is not following us and vice versa. Nowadays the plataform counts more than 500 millions of users, the average of time navigation is of 89 minutes/month and the average is of 165 mil tweets/minute. These datas make Twitter the second most important social network of the world. Below we highlight some of the main advantage to be present in this social network: • To realize special offers, competitions, and launch news goods. • To offer a personalized service of Customer Care. • To improve your own supply of goods and services. • To strengthen the relationships with customers. • To create an strengthen brand evangelists. • To know better your audience. 
  • 5. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved 2014 Audience Analysis The Audience indicates the amount of followers of a community. For Facebook it’s the number of fans, on Twitter it’s the number of followers and on YouTube it’s the number of subscribers. This metric provides the community’s audience size, it shows how many users can be potentially reached. Audience Ranking on Twitter
  • 6. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved 2014 Growth Analysis Growth is an indicator that provides the speed of our community’s audience change and reflects the number of followers gained or lost within a period of time. It is calculated based on the variation of the audience in a given period of time. The growth value can be positive, if the community increases the number of followers or negative in the case the community loses audience. Growth Ranking on Twitter
  • 7. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved 2014 Posting Analysis (Content) Posting is the metric that shows the volume of content published in a given period of time. This helps us measure the efforts of the community management team, counting the number of published posts, sent tweets or uploaded videos in the past day, week or month. We count the content posted by the community management team and, if the page allows so, the content posted by other users in the timeline (in case we’re measuring Facebook). Posting Ranking on Twitter
  • 8. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved 2014 Interaction Analysis Interaction shows the total volume of interaction that has been generated in a given period of time. On Facebook, it counts Likes, Comments and Shared content. On Twitter, it counts Retweets, Mentions and Favorited items. On Youtube it counts number of Likes, Dislikes and Comments. Interaction Ranking on Twitter
  • 9. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved 2014 Engagement Analysis The Engagement is one of the main KPIs in social media and the value represents the level of loyalty or commitment of the fans towards the brand’s fan page. The engagement score reflects the level of success of our content strategies and our channel management activities. The algorithm used to calculate the engagement value considers the different types of interaction in a period of time and assigns a score to each one. It then compares it to the audience of each community and the result is a score from 0 to 100. Engagement Ranking on Twitter
  • 10. The Advanced Social Media Analytics Tool / SocialWin™ Industry Report – All Rigths Reserved 2014 C/ Llacuna 162-164, box 102, 08018 Barcelona (Spain) www.socialwinapp.com info@socialwinapp.com ¡Measure your Engagement for Free! SocialWin® allows playback of all text from the PDF Social Networks Analytics Report, except the contents of this website where otherwise indicated, provided the source is acknowledged in the terms and conditions of a Creative Commons license CC BY- SA 3.0. http://creativecommons.org/licenses/by-sa/3.0/deed.ca Copyright © copyright texts: the authors, Barcelona, 2013