This document provides an overview of digital marketing concepts and channels. It introduces George Anagnostopoulos, founder and CEO of Socialab, a digital marketing agency in Greece. The document then outlines key digital marketing channels like social media, online video, search engine optimization, content marketing, and more. It also defines common digital marketing terminology like impressions, click-through rate, pay-per-click, user interface/user experience, and the marketing funnel. The presentation aims to educate attendees on digital marketing and promote an upcoming course on the topic.
1. Crash Course in Digital Marketing
7 October 2017 for i-Bank
Athens, Greece
2. People want
to do more
than just nod.
Why educate myself in Digital Marketing?
3. George Anagnostopoulos Socialab
Founder & CEO
Founder & CEO at Socialab, head of BusinessStrategy.
Digital content creator since 1994 in thefirst Greek web-zine. Digital Marketer
since 1999, in a LSE-listed UK startup with a £70m market cap.Worked with DDB’s
digitalbranch in 2002, and then as a freelancer with clients in the US & UK.
Founded Socialab is 2009 as a digitalagency and expanded into a
360-agency with ATL, BTL, PR and Digitalcreative and media buying.
Currently sitting in the Board of Directorsof 4 companies
in Web, Tech & Media.
Trainer in Digital Transformation, Mentor in Web Entrepreneurship.
Georgeis usually involved in projects on a level that requires
synergies or sponsorsof big scale events, politicalinfluence,
contactswith Googleor Facebook, etc.
5. Quick question
Why are users
online?
To mainly consume and secondly produce content. Not to see ads.
That’s why Marketers need to be creative and have a variety of tools!
9. Target population
Seen the campaign
Clicked-through to ALBA
Visited more than 1 page
Downloaded the course guide
Submitted their information
Signed up!
500,000 users
250,000 users
20,000 users
10,000 users
1,000 users
100 users
30 clients!
10. Terminology
Click“ ”
The way customers go from one stage to the next in a funnel.
Can also mean Tap in Mobile or Tablets.
Speaking of Funnel, how did you hear about this course?