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This presentation includes the basic information about the Facebook ads, how it works and its purposes. Also it includes information on Social Aves, a leading Social Media Marketing Agency in Nepal, which caters satisfying services to its customers.
INTRODUCTION TO FACEBOOK ADS Facebook ads are the advertising opportunities available in Facebook.
Facebook ads appear in the right- hand column of pages throughout Facebook under ‘Sponsored’ header. It sometimes paired with news about social actions (eg: liking a page).
It is a great way to increase your audience on the social network and drive more engagement to your Facebook Page. Facebook ads are on auction basis charged on per clicks (CPC) or per 1000 impressions (CPM).
CPC AND CPM CPC stands for cost CPM stands for cost per click. per 1000 impressions. If you are paying for If you are paying for clicks, you’ll be impression, you’ll be charged each time charged when people someone clicks on see your ad. your ad or sponsored story.
Types of Ads Page Post Facebook Ads Promotion Ads Post Page Post Sponsor Page PostPage Ad Promotion Promotion Story Promotion on wall like story
FACEBOOK ADS ALWAYS APPEAR ON THE RIGHT HAND SIDE DESCRIBING A PAGE ONLY IN 90 CHARACTERS.
FACEBOOK ADSPage Ad Sponsor Story Appears on right hand Friend’s like story of a side which contains page. general information about the page.
PAGE POST PROMOTION ADS ARE THESTORIES ABOUT THE POST DONE ON A PAGE.
PAGE POST PROMOTION ADSPost Promotion on Wall: These appear on the news feed of the users.
Page Post Promotion: These appear on the right hand side showing the posts of a page.
Page Post Promotion Like Story: These are friend’s like stories of a post of the page
HOW DOES IT WORK? Facebook ads are targeted according to a person’s Facebook profile information. Depending upon the goals and the product that the advertisers are advertising, they can set a targeting filter to select which group of people will see the ad.
TARGETING OPTIONS The option to choose the location, gender, age, likes and interests, relationship status, workplace and education etc of the target audience is the ‘Targeting options’.
4 STEPS TO ADVERTISING ON FACEBOOK Build a Facebook page Connect to your fans with ads Engage your fans with great content on your page Influence the friends of your fans.
SPONSORED STORIES REACH AND ENGAGEYOUR FANS AND INFLUENCE THEIRFRIENDS WHILE ADS REACH NEWAUDIENCES.
Mostly all ads are applicable in both desktop and mobiles. As mobile has no ad column available it appears as Sponsored stories, page post ads and promoted posts.
PURPOSE OF FACEBOOK ADS It helps people to discover your brand through recommendations from their friends. Facebook Ads and Sponsored Stories allow you to leverage the relationships you have built with people to create word-of-mouth at scale.
FACEBOOK IN NEPAL Users 1919080 Penetration Rate 6.63% Largest age group 18-24 years (909460 users)Source: www.socialbakers.com/facebook-statistics/nepal
FACEBOOK ADVERTISING IN NEPAL Nepal is highly focused on Facebook when it comes to social media marketing. Interactive marketing through Facebook pages has become a very popular form of advertising, especially for small businesses in Nepal.
TOP 5 FACEBOOK PAGES IN NEPAL Brands Local Fans Ncell 280552 AceTravels.com 182747 Australia Education and 100792 Career Consultants Sparrow SMS 89413 Following the Path (Non- 83337 Profit Organization)Source: http://www.socialbakers.com/facebook-pages/brands/nepal/
FACEBOOK AD COMPANIES IN NEPAL Social Aves Pvt. Ltd Facebook Ads Nepal (subsidiary of Café de Web Pvt. Ltd.) Do Surf In (DSi) Pvt. Ltd.
SOCIAL AVES CLIENTS Jai Mata Di Gold Palace Tata Nano Nepal Springwood Nepal The Great India Education Fair in Nepal BigMart Supermarket UB Group Dell Nepal Asus Nepal Dell Maldives Global Reach Nepal Dell Brunei Pashupati Delicious Exploredigital
THANKYOU SOCIAL AVES PVT. LTD. WWW.SOCIALAVES.COM ANAMNAGAR 32, KATHMANDU PH. NO. +977-1-4102693 [A LEADING SOCIAL MEDIA MARKETING COMPANY IN NEPAL]POWERED BY: SPARROW SMS, A PRODUCT OF JANAKI TECHNOLOGY PVT. LTD. WWW.JANAKITECH.COM