Protecting kids on social networks and taking control of your social identity have become a mainstream ideas. Companies that can’t provide these services simply will not be able to compete with those that do. But let’s say you don’t have the budget to buy yourself a company that already has a product built? Well, that’s where we can help. SociallyActive is the largest independent social network privacy and reputation monitoring company in the world and we are working with some of the most respected companies in the identity monitoring and consumer security markets to create compelling products for their customers. Our flexible and robust deployment options allow our partners to provide a complete set of social identity and security tools in a way that meshes with their existing products and business model.

1. Chris Crosby
Co-Founder/Managing Director
SociallyActive.com
Social Network Security and Reputation Monitoring
for Identity Theft Prevention Vendors

2. AboutUs

3. About SociallyActive
• Team of entrepreneurs & parents
• SociallyActive.com
– Beta 2011, publicly launched 2012
• Private Label & OEM Solutions for:
– Parental Controls, Identity Theft
Prevention, Reputation Management, Mobile
Tracking & Management
• Global Go-to-Market Partnerships

4. ParentingisinTransition

5. Key Transitions in Teen Social Media Use & Security
Exploration Mass AdoptionNovelty Adaption
Old Friends, New
Connections
Loss of Privacy: Cyber
bullying, Sexual
Predation, Identity Theft
Nature of relationships
change. New threats.
New
networks, ubiquito
us adoption and
global reach.
Shift from
Web to
Mobile
1B+ Facebook;
Twitter &
Instagram
Accelerating.
MySpace &
Friendster.
500,000
Facebook
users
PC in the Living Room
Parental Controls & Content Filtering
Cloud Based Monitoring
Always on, everywhere.

6. Spheres of Online Threats
Stranger
Danger
Other
People’s Kids
My Kid’s
Activities
• Sexual Predators
• Identity Theft
• College and Job Recruiters
• Cyber bullying or harassing my
child
• Posting photos of my child
• Cyber bullying someone
• Sharing personal information
• Posting inappropriate photos

7. SociallyActiveParenting

8. Twitter
Tweets, Photos, Mentions, Foll
owing, Followers.
Instagram
Photos, Comments, Mentions,
Following, Followers, photo
stream.
Facebook
Posts, tags, comments, photos
, top friends, what’s trending.
Deep Social Network Monitoring and Alerting
SociallyActive connects directly to
Facebook, Twitter and Instagram to
capture all social activity.

9. Preventing Identity Leakage & Theft
• Risk Analysis
– Customizable alerting
– Proprietary risk model combines leakage from
across social networks
• Prevention
– Expert resources and tutorials for parents and
teens

10. UnparalledMonitoring&ThreatDetection

11. Adaptive Content Analysis
SM
• Intelligent Filtering + Data Analysis = Awesomesauce
– Ability to filter in any language, plus language support for 9+ full
languages
– Algorithmic pattern analysis to spot privacy threats
• Adaptive Language Library = Even More Awesomeness
– Continuously updated with new lingo, slang and #hashtags
• Identify and Alert for:
– Profanity and Vulgarity
– Cyber bullying and Aggressive Behavior
– Predatory and Grooming Activity
– Reputation Damaging Activity (Alcohol, Drugs, Bigotry)
– Personally Identifiable Information

12. For Adults Too
• Risk Analysis and Reporting for:
– Online Reputation
– Privacy Infringements
– Personally Identifiable Information and Identity
Leakage

13. PartneringforOnlineSecurity

14. Partnership Strategy
Private Label
Your branding, our product and user
experience.
OEM
Our functionality embedded in
your product.

15. Private Label Option
• We create you a tailored user experience and
provide full technology
support, hosting, upgrades and maintenance
• Easy to get started with minimal resources
required on your part.

16. OEM and APIs
• Easily embed our functionality into your
existing products or create your own stand
alone offering.
• Standards based APIs provide you full control
over the user experience and branding.
• Send your own email alerts to customers, or
use our engine at no extra charge.

17. Flexible
APIs
(Restful, Secure,
Scalable)
Social Authentication and Data Integration
(Continually Adding New Networks)
Analysis and Alerting
(PII, Cyber Bullying, Sexual Content, Profanity, Reputation)
Customer Relationship Management
(Analytics Driven Customer Interactions)
Unique Value Proposition
Brand-able and Custom Content
(Educational Articles, eBooks, Search Optimized Blog Posts)

18. Why Partner with SociallyActive?
• Secure and scalable infrastructure
• Flexibility to partner for mutual long term
success
• Laser focused on social network monitoring
and analysis

19. Partnerships in Development
• White Label and OEM
– Negotiating agreements with large identity theft
prevention providers
– Two large, global internet security companies
• SociallyActive.com
– Partnering with large consumer loyalty programs
and affiliate partners

20. Chris Crosby
Co-Founder/Managing Director
chrisc@sociallyactive.com
www.sociallyactive.com
CONTACT US