1.
WORK LIKE A SOCIAL MEDIA
How digital companies is eating traditional
business
!
#smwdisruption

2.
Digital Strategy and Innovation
Understand - Strategy - Action
!
Since 2005
pioneering blogs, wikis, visual
sharing, social media, social
intranets, social products and
services, building communities etc.

3.
!
Meet the
challengers
http://www.socialsquare.dk/
!
startup-research-project/

4.
“an organization dedicated
to creating something new
under conditions of extreme
uncertainty”
“A startup is not a smaller
version of a large company”
!

5.
“89% of executives believe that digital
will disrupt their industry. But they
don’t realize just how big a deal
disruption will be when it finally hits
them.”
James McQuivey, Forrester

6.
We have been
talking about the
“digital revolution”
for a decade
Now it is here!

7.
133 år
Opfandt det digitale kamera
+ 300.000 Facebook likes
Kodak share price
60$
Flickr lanceres i 2004
Iphone lanceres i 2007
40$
Instagram lanceres
2010
20$
0$
1998
2000
2002
2004
2006
Digital Strategy and Innovation Agency
2008
2010
2012
Helping The Challengers Disrupt
Konkurs 2012

8.
“Software Is Eating The
World”
Marc Andreessen

9.
People working with software
is eating the world.

10.
vs
3 years - 3,2 billion worth

11.
2 years after launch. Used by every 4. th dane

12.
in 7 months in 400.000 danish households

13.
Nike is a
digital first
company

14.
If you look five years out,
every industry is going to
be rethought in a social
way, You can remake
whole industries. That’s
the big thing.”
Mark Zuckerberg
www.ft.com/reports/connected-business-dec2010

15.
Get more likes on Facebook
and better SEO on Google

16.
OR

17.
Be more like Facebook and
Google?

18.
What are the biggest
challenges that the traditional
organization faces?

19.
Dealing with extreme
uncertainty?

20.
Lack of a entrepreneurial
skillset?

21.
Getting up to speed and
agility?

22.
Attracting talents?

23.
Lack of awareness on digital
from management?

24.
Lacking the ability to
prototype and experiment?

25.
Learning from failure?

26.
Getting out of the building?

27.
Getting closer to the
customers?

28.
Build digital products and
service?

29.
What does the organization fit
for a social and digital age
look like?

30.
PEOPLE
OBSESSED
CUSTOMER CENTRIC
SMALL TEAMS
MULTIDISCIPLINARY
AUTONOMY AND RESPONIBILTY
TENSION AWARE
OPEN
TRANSPARENT

31.
PROCESS
FOCUSED
!
TASK AND OBJECTIVE ORIENTED
OPEN
LEAN
AGILE
RESPONSIVENESS
PROTOTYPING
MINIMAL VIABLE PRODUCT

32.
PRODUCT
DRIVEN
DESIGN DRIVEN
PRODUCT INNOVATION
USER EXPERIENCE
TESTING
SERVICE DESIGN

33.
PURPOSE
DRIVEN
SUSTAINABLE
COMMUNITY BUILDING
COLLABORATIVE
SOLVING A HUMAN PROBLEM
!

34.
PLATFORM
POWERED
OPEN SOURCE
CLOUD BASED
ADVANCED TECHNOLGY STACK
API’S
DATA DRIVEN

35.
PROFIT
(ABLE)
CUSTOMER DEVELOPMENT
BUSINESS MODEL INNOVATION
P2P ECONOMY
TWO SIDED MARKETS
ECOSYSTEM
TRANSACTION COST EFFECIENT

36.
lets hear it for the panel.

37.
Panel
Martin Ferro Thomsen
Jonas Heide Smith
conferize.com
Egmont
Thomas Madsen-Mygdal
Ditte Graa Wulf
Holvi, Somewhere, Clue, Podio
Socialsquare
23

38.
What do you think?