History and evolution of search engine optimization (SE) a presentation published to increase awareness about SEO. This slide on SEO history and its evolution is useful for SEO beginners, SEO trainees, learners and junior SEO professionals
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SEO | Search Engine Optimization History and Evolution
1. SEO – Search Engine Optimization
SEO IS WEB MARKETING TECHNIQUE USES
TO LIST A WEBSITE OR A WEB PAGE IN
SEARCH RESULTS (PURPOSEFULLY) FOR
GETTING VISITS, BUSINESS INQUIRIES,
SERVICE INQUIRIES, PRODUCT SALES ETC.
2. How SEO Emerged
When Google tried to improve their search results in both quality and
quantity wise, there were many difficulties for crawl, cache & indexing
of web pages and provide maximum informative results to their search
engine users.
They found a good percentage of websites were constructed in a
manner which create several difficulties to their web crawlers (spiders,
bots or googlebots)
Google decided to share some info about some basic requirements
which the webmasters need to perform in their website to make their
website and pages easily crawl and identified by Googlebots.
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3. Google’s initiatives for SEO
Google Webmasters Help Forum
Google Webmasters Central Blog
Google webmasters Help Center
Google Webmaster Tools
Google Webmaster Guidelines
Google Analytics – Unique resource for Tracking visit, source
user activities etc. (free and premium versions are
available)
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4. Webmasters Central
Google start a separate web space for sharing awareness and basic
steps for webmasters. There they published guidelines to be followed by a
webmaster for getting crawled, cached and indexed by Google search
engine programs or google bots.
Search engineers of Google shared many documents, blog posts, videos,
their ideas through help forums etc. for modify web page for web crawler
to easily retrieving of data, identify from HTML mark-up pages.
Google succeeded in their mission to discover more web pages modified
by webmasters following the webmasters tools guidelines. Their web
crawlers (Googlebot) were able to find more pages, more info and
cache, index for their search engine users.
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5. Evolution of SEO & SEO practices
When 100% of requirements needed for search engine listing were kept secret,
Google were not able to crawl a big percentage of websites & its pages.
But when the revealed few tips for optimizing website in order to get identified
using their web crawlers, A big group of webmasters start misusing it.
When Google used niche-specific search engine technology, the initial
spamming tendency was keyword stuffing.
<meta name=“keywords” content=“keyword1, keyword2, keyword3,
keyword4, keyword5, keyword6, keyword7, keyword8, keyword9” />
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6. Problems caused
Web masters compete to increase number of keywords in their
pages and tried to rank first in search results
Search results starts showing very less quality or unmatched results
to users
Google start using weigh the power of a website to rank better
They modified their search engine algorithms in a complex way
Google succeeded in avoiding web pages from their search
results which were listed by technique stuffing keywords
They listed websites with more pointing links.
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7. Increased Search Engine Usage
Google introduced their Adwords – Paid Advertisement
They introduced tool bar in 2000 showing page ranks ( Google Page
Rank – Which was one of the most important factor which controlled
search engine ranking. Google awards page ranks to webpages
based on the links pointing to the page. Using toolbars webmasters
were able to know the page rank and they started building more
pointing links especially inbound back links from other websites and
pages.
Google starts updating their search engine algorithms to avoid
spamming and manipulation of search engine ranking
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8. Why Google do Strict Changes in Algorithms
Google need to protect the interest of their Adwords advertisers
Google need to maintain their quality of search results
Google faces strong competition from spammers & other leading websites
There are strong technical experts outside to Google who can chase Google’s
Algorithms
Google form separate Web spam team and quality engineers to fight against spammers
(They identify content spamming, links spamming, wiki spamming, article spamming etc.
etc.)
Commonly spamming SEOs are categorised as “Black Hat SEOs”
And the ethical SEO practitioner became “White Hat SEOs”
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10. Google’s controlled updates
2011 - 21 strong updates were in 2011. (excluding some updates of 2010 Google was
able to make many changes in their search results in 2011)
Google Panda Update – It was a strong algorithm modification made by Google which
succeeded in removing many low quality website pages indexed in search results using
duplicate content, low quality content etc.
Starting from Panda Farmer, Panda 2.0, Panda 2.1, Panda 2.2, Panda 2.3, Panda 2.4,
Panda 2.5, Panda flux, Panda 3.1
The year 2012 become a black year for SEO especially for White hat group with 37
major updates.
Google Penguin updates – which was aimed link spammers. It remove websites
indexed in google with support of heave link building & paid back links
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11. Google updates 2013, 2014
2013 – marked 17 big modifications – Later versions of Panda and
Penguin were strong updates
In 2014 – there were 14 updates Apart from later versions of Panda,
Pay day loan anti spam update and Pigeon update connected with
local search results (local search algorithm strongly affecting web
search signals)
Latest updates – Penguin 3.0 came in Oct. 17, 2014 & Pirate 2.0 Oct. 21,
2014 was the latest two major changes
Google has already revealed that they have made more than 300 –
500 minor modification in their search engine algorithms during last few
years
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12. How these updates affects SEO
SEO mainly depending in unethical practices will affected
by Google algorithm updates.
Ethical SEOs who are responsible to their profession need
to update their knowledge, change their tactics, adopt
ethical optimization practices
Need to go with advanced practices
Keenly watch articles, videos, posts of industry leaders
and Google web masters central blog etc.
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13. Scope of SEO
99.9 visits generated in websites are coming
through search engines
Compare the hike in number of internet users
SEO who can logically apply the technical
knowledge, relevancy, value, content will
definitely survive
Since search engines are there, there will be SEO
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14. More signals were introduced
Google has announced that they consider more
than 200 signals to rank a website in their search
results.
The advanced or powerful signals include social
authority, Google Page rank, Authorship rank, Quality
back links ( not quantity links), quality content and
many signals collected by Google data centres about
the user interactions generated by a website.
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15. Modern Business & SEO Myths
Many big companies and business firms depend on
SEO
Very less number of people are aware about SEO
Among them 98% of entrepreneurs not aware about
the ethical and unethical SEO practices, differences,
after effects.
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16. White hat VS Black hat
Up to 2010 – More black hat SEO won their game
against Google
2011 onwards, Google changed the game
Black Hat SEO gets more projects than white hat SEOs
Results – Thousands of business enterprises got
damaged by search engine visibility loss by Google
updates
Google widen their resources to spread awareness
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17. SEO & IT industry of India
Like in all other IT developments, India has contributed
a big level in SEO
Google ranked India, Pakistan, Bangladesh at the top
for SEO spamming
China remained out of their estimations in spamming
Many of our main cities are very famous for SEO
spammers
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18. SEO Spamming
Content spamming : Keyword stuffing, hidden text, meta
tag stuffing, Doorway pages, scraper pages, article
spamming, thin pages
Link spam : Automated link building, link farms, hidden
links, spam blogs, page hijacking, buying expired domain,
cookie stuffing, comment spamming, wiki spam
Other spamming : mirror websites, URL redirection,
Cloaking
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19. Why spamming in SEO
SEO is vast area
It is time consuming
Ethical SEO practice needs more time, knowledge,
investments
Business owners are not aware about bad effects of black
hat, google punishments, google ban etc.
Our Education system need to be value based, not profit
motive, so the outcome will be highly responsible
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20. How to succeed in SEO Career
Learn from right faculty
Keenly watch, grab & update the right information
Always change SEO strategies, practice methods
Optimize and modify website for users primarily & search engines
secondarily
“Give me six hours to chop down a tree and I will
spend the first four sharpening the axe”
- Abraham Lincoln
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21. Thank You
BRAHMADAS
SEO
SoftLoom IT Solutions
www.softloom.com
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